At a Glance
- Tasks: Lead ASO strategies to boost app visibility and drive growth.
- Company: Dynamic marketing team at Compare the Market in London.
- Benefits: Inclusive culture, performance rewards, and opportunities for personal growth.
- Other info: Fast-paced environment with a focus on innovation and measurable outcomes.
- Why this job: Make a real impact on app growth while collaborating with diverse teams.
- Qualifications: Expertise in ASO, strong analytical skills, and experience in digital conversion.
The predicted salary is between 60000 - 75000 £ per year.
Function: Marketing
Location: London
What you'll be doing:
- Lead and deliver App Store Optimisation (ASO) strategies to improve app visibility, conversion, and install growth.
- Optimise app store listings through keyword targeting, creative testing, and performance analysis.
- Monitor rankings, competitor activity, ratings, and reviews to identify new growth opportunities.
- Conduct keyword and search demand analysis to drive high‑intent traffic and valuable app users.
- Own and prioritise a conversion optimisation roadmap across web and app user journeys.
- Design and run A/B tests and experiments to improve conversion performance and customer experience.
- Collaborate closely with SEO, Product, UX, and Content teams to align acquisition, conversion, and growth objectives.
- Apply CRO best practices to optimise landing pages and key web‑to‑app journeys.
What we're looking for:
- Strong expertise in App Store Optimisation, including keyword optimisation, listing performance, and app conversion drivers such as creatives, ratings, and reviews.
- Highly analytical, comfortable working with tools such as GA4, AppTweak, or similar platforms to identify trends and opportunities that drive growth.
- Experience improving conversion performance across digital journeys and understanding how SEO, CRO, and app growth strategies work together to deliver measurable outcomes.
- Confidence in running experiments, interpreting performance data, and prioritising high‑impact opportunities.
- Proactive, commercially minded, and able to work independently while collaborating effectively across cross‑functional teams.
- Strong communication skills, organisation, and the ability to manage multiple priorities are essential for success in this role.
Why Compare the Market?
We’re a business built for pace and performance. Here, you’ll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress. We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive. If you’re ready to stretch yourself, raise the bar, and grow with a team that’s serious about performance, innovation, and purpose, we’d love to hear from you.
Growth Lead: ASO & Web Optimization in London employer: Compare the Market
At Compare the Market, we pride ourselves on fostering a dynamic and inclusive work environment in London, where innovation and performance are at the forefront of our culture. As a Growth Lead in ASO & Web Optimization, you'll have access to exceptional growth opportunities, collaborative cross-functional teams, and a commitment to diversity that empowers you to make impactful contributions. Join us to thrive in a fast-paced setting that rewards creativity and results, while helping you develop your skills and advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead: ASO & Web Optimization in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your ASO strategies and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to ASO and web optimisation. Be ready to discuss your analytical approach and how you've driven growth in previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Growth Lead: ASO & Web Optimization in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in ASO and web optimisation. We want to see how your skills align with what we're looking for, so don’t hold back on showcasing your achievements!
Show Off Your Analytical Skills:Since we’re all about data-driven decisions, include examples of how you've used tools like GA4 or AppTweak to drive growth. We love seeing candidates who can interpret data and turn it into actionable insights!
Be Proactive in Your Approach:Demonstrate your proactive mindset by sharing instances where you’ve taken the initiative to improve conversion rates or app visibility. We appreciate candidates who think outside the box and take charge of their projects!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Compare the Market
✨Know Your ASO Inside Out
Make sure you brush up on your App Store Optimisation knowledge. Be ready to discuss specific strategies you've implemented in the past, like keyword targeting and creative testing. This will show that you not only understand the theory but also have practical experience.
✨Data is Your Best Friend
Familiarise yourself with tools like GA4 and AppTweak before the interview. Be prepared to talk about how you've used data to identify trends and drive growth. Sharing specific examples of how you've improved conversion performance will definitely impress them.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve aligned different objectives to achieve a common goal. This will demonstrate your ability to work effectively in a cross-functional environment.
✨Show Your Proactive Side
Prepare to discuss times when you've taken the initiative to solve problems or improve processes. Companies love candidates who are proactive and can manage multiple priorities. Share how you prioritised tasks and what impact it had on your previous projects.
