At a Glance
- Tasks: Lead ASO strategies to boost app visibility and drive growth.
- Company: Dynamic marketing team at Compare the Market in London.
- Benefits: Inclusive culture, performance rewards, and opportunities for personal growth.
- Other info: Fast-paced environment with a focus on innovation and measurable outcomes.
- Why this job: Make a real impact on app growth while collaborating with diverse teams.
- Qualifications: Expertise in ASO, strong analytical skills, and experience in digital conversion.
The predicted salary is between 60000 - 75000 £ per year.
Manager - ASO & Web Growth
Function: Marketing
Location: London
What you'll be doing:
- Lead and deliver App Store Optimisation (ASO) strategies to improve app visibility, conversion, and install growth.
- Optimise app store listings through keyword targeting, creative testing, and performance analysis.
- Monitor rankings, competitor activity, ratings, and reviews to identify new growth opportunities.
- Conduct keyword and search demand analysis to drive high‑intent traffic and valuable app users.
- Own and prioritise a conversion optimisation roadmap across web and app user journeys.
- Design and run A/B tests and experiments to improve conversion performance and customer experience.
- Collaborate closely with SEO, Product, UX, and Content teams to align acquisition, conversion, and growth objectives.
- Apply CRO best practices to optimise landing pages and key web‑to‑app journeys.
What we're looking for:
- You bring strong expertise in App Store Optimisation, including keyword optimisation, listing performance, and app conversion drivers such as creatives, ratings, and reviews.
- You are highly analytical, comfortable working with tools such as GA4, AppTweak, or similar platforms to identify trends and opportunities that drive growth.
- You have experience improving conversion performance across digital journeys and understand how SEO, CRO, and app growth strategies work together to deliver measurable outcomes.
- You are confident running experiments, interpreting performance data, and prioritising high‑impact opportunities.
- We are looking for someone who is proactive, commercially minded, and able to work independently while collaborating effectively across cross‑functional teams.
- Strong communication skills, organisation, and the ability to manage multiple priorities are essential for success in this role.
Why Compare the Market?
We’re a business built for pace and performance. Here, you’ll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress. We believe diverse teams make better decisions, and we’re committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive. If you’re ready to stretch yourself, raise the bar, and grow with a team that’s serious about performance, innovation, and purpose, we’d love to hear from you.
Growth Lead: ASO & Web Optimization employer: Compare the Market
At Compare the Market, we pride ourselves on fostering a dynamic and inclusive work environment in London, where innovation and performance are at the forefront of our culture. As a Growth Lead in ASO & Web Optimization, you will have access to exceptional growth opportunities, collaborative cross-functional teams, and a commitment to diversity that empowers every employee to thrive. Join us to make a meaningful impact while enjoying a workplace that values your contributions and encourages bold thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead: ASO & Web Optimization
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your ASO strategies and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by practising common questions related to ASO and web optimisation. Be ready to discuss your past experiences and how they align with the role. Confidence is key, so rehearse until you feel comfortable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Growth Lead: ASO & Web Optimization
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in ASO and web optimisation. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Off Your Analytical Skills:Since we’re looking for someone who’s highly analytical, include examples of how you’ve used tools like GA4 or AppTweak in your previous roles. We love data-driven insights, so let us know how you’ve turned numbers into growth opportunities!
Highlight Collaboration Experience:We value teamwork here at StudySmarter, so mention any cross-functional projects you’ve been part of. Share how you’ve worked with SEO, UX, or content teams to achieve common goals – it’ll show us you can thrive in our collaborative environment.
Keep It Professional Yet Engaging:While we appreciate a friendly tone, make sure your application remains professional. Use clear language and structure your thoughts well. Remember, this is your chance to make a great first impression, so let your personality shine through!
How to prepare for a job interview at Compare the Market
✨Know Your ASO Inside Out
Make sure you brush up on your App Store Optimisation knowledge. Be ready to discuss specific strategies you've implemented in the past, like keyword targeting and creative testing. This will show that you not only understand the theory but also have practical experience.
✨Show Off Your Analytical Skills
Prepare to talk about the tools you’ve used, such as GA4 or AppTweak. Bring examples of how you've analysed performance data to identify growth opportunities. This will demonstrate your analytical mindset and ability to drive results.
✨Collaboration is Key
Since this role involves working with cross-functional teams, think of examples where you've successfully collaborated with others, like SEO or UX teams. Highlight your communication skills and how you’ve aligned different objectives to achieve a common goal.
✨Be Ready to Discuss Experiments
Expect questions about A/B tests and experiments you've run. Prepare to explain your approach to designing these tests, what you learned from them, and how they impacted conversion rates. This shows you're proactive and results-driven.
