At a Glance
- Tasks: Lead and optimise digital marketing campaigns to drive app acquisition and customer growth.
- Company: Join Compare the Market, a purpose-driven tech company in London/Peterborough.
- Benefits: Inclusive culture, career growth opportunities, and a chance to make a real impact.
- Other info: Collaborative atmosphere with a focus on performance and personal development.
- Why this job: Be part of a dynamic team that values innovation and results in a fast-paced environment.
- Qualifications: Experience in managing paid social campaigns and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
Curious about what's next? So are we. Join Compare the Market and help to make financial decision making a breeze for millions. At Compare the Market, we're a purpose-driven business powered by tech and AI. We're building high-performing, results-driven teams with the skills, mindset, and ambition to deliver outcomes at pace. Every role here plays a part in driving our mission forward, and we create an environment where you can bring your authentic self, grow a truly characterful career, and see the direct impact of your work on the lives of our customers. We've carved a meerkat-shaped niche and we're looking for ambitious, curious thinkers who thrive in a fast-moving, high-impact environment. If you love accountability, embrace challenge, and want to make a real difference, you'll fit right in.
What you'll be doing:
- Lead and optimise paid digital campaigns across social, display, affiliates, and app acquisition channels to drive scalable customer growth.
- Manage app acquisition campaigns across platforms such as Meta, TikTok, Apple, and Google ecosystems.
- Continuously improve campaign performance through audience targeting, creative testing, bidding strategies, and budget optimisation.
- Analyse campaign data and performance metrics to identify opportunities for growth and efficiency improvements.
- Partner closely with creative, product, analytics, and agency teams to maximise campaign effectiveness and deliver against wider business objectives.
- Support the expansion of paid media activity across additional acquisition channels and evolving digital platforms.
- Drive efficient and scalable customer acquisition while improving app installs and return on investment.
What we're looking for:
- You’ll bring strong hands-on experience managing paid social campaigns across platforms such as Meta and TikTok, within app acquisition and performance marketing environments.
- You’re comfortable optimising campaigns against key metrics including CPI, CPA, and ROAS, and have a strong analytical mindset with the ability to turn data into actionable insights.
- You’ll have experience working in fast-paced digital marketing environments, balancing multiple campaigns and priorities while maintaining a strong commercial focus.
- Collaboration is key in this role, so strong stakeholder management and communication skills are essential, alongside the ability to work effectively with agencies and cross-functional teams.
- We’re looking for someone who is proactive, performance-driven, and passionate about the evolving digital media landscape and growth marketing opportunities.
Why Compare the Market?
We're a business built for pace and performance. Here, you'll be encouraged to think differently, act boldly, and deliver brilliantly in a culture that values results and rewards progress. We believe diverse teams make better decisions, and we're committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive. If you're ready to stretch yourself, raise the bar, and grow with a team that's serious about performance, innovation, and purpose, we'd love to hear from you.
Growth-Driven Digital Marketing Manager (App Acquisition) employer: Compare the Market
At Compare the Market, we pride ourselves on being a purpose-driven employer that fosters a dynamic and inclusive work culture in London and Peterborough. Our commitment to employee growth is evident through our focus on innovation and performance, providing opportunities for you to make a tangible impact while collaborating with diverse teams. Join us to thrive in a fast-paced environment where your contributions are valued, and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Driven Digital Marketing Manager (App Acquisition)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This is your chance to demonstrate your hands-on experience and analytical mindset in action.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth-driven goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our team at Compare the Market.
We think you need these skills to ace Growth-Driven Digital Marketing Manager (App Acquisition)
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital marketing shine through! We want to see that you're genuinely excited about app acquisition and the impact it can have on customer growth.
Tailor Your Experience:Make sure to highlight your hands-on experience with paid social campaigns, especially on platforms like Meta and TikTok. We love seeing how your skills align with our needs, so don’t hold back!
Be Data-Driven:Since we’re all about performance, include specific metrics from your past campaigns. Show us how you’ve optimised campaigns based on CPI, CPA, or ROAS – numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to get your application and for you to stay updated on your progress. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Compare the Market
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like CPI, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows that you understand the numbers behind digital marketing and can make data-driven decisions.
✨Showcase Your Campaigns
Prepare to talk about specific paid social campaigns you've managed, especially on platforms like Meta and TikTok. Highlight your role in optimising these campaigns and any creative strategies you implemented. Real examples will help demonstrate your hands-on experience and success.
✨Emphasise Collaboration
Since this role requires working closely with various teams, be ready to share examples of how you've effectively collaborated with creative, product, and analytics teams in the past. Discussing your stakeholder management skills will show that you can thrive in a cross-functional environment.
✨Stay Current with Trends
The digital marketing landscape is always evolving, so show your passion for growth marketing by discussing recent trends or changes in the industry. Mention any new tools or platforms you’re excited about and how you think they could impact app acquisition strategies.
