CRM Campaign Specialist LI-JW

Our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.

It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves!

We change lives by making it simple to switch and save money. So, when it comes to getting a better deal, it’s never been more obvious why customers should choose Compare the Market.

We’d love you to be part of our journey.

We are recruiting for a CRM Campaign Specialist. You’ll be an instrumental part of the CRM department’s transformation, focusing on customer-centric approaches and personalised communications for a pillar of specialised campaigns. The emphasis will be on orchestrating campaigns that transcend traditional boundaries, leveraging email, push notifications, on-site, and in-app targeted content, as well as audience creation for performance channels.

This super opportunity can be Peterborough or London based.

Some of the great things you’ll be doing:

• Creation, organisation, and execution of CRM campaigns, ensuring that each campaign is crafted and aligned with strategic objectives.

• Harness the power of data to inform campaign strategies, ensuring that campaigns are precisely tailored to resonate with target audiences and optimised for performance.

• Leverage tools such as Salesforce Marketing Cloud & MovableInk to augment the quality, reach, and personalisation (through dynamic content) of CRM campaigns.

• Conduct comprehensive analysis to gauge campaign performance, distilling insights that can be leveraged for the refinement of future campaigns.

• Collaborate seamlessly with various internal teams or agile delivery squads, ensuring that campaigns are coherent, aligned, and collectively driving toward overarching organisational goals with hands on hands-on lead of the creation of world-class CRM campaigns

• Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data

Everyone is welcome.

We have a culture of creativity. We approach our work passionately, improve constantly and celebrate our wins at every turn. We are an inclusive workplace, and our employees are comfortable bringing their authentic, whole selves to work. Everyone is welcome. Be you.

This means we’re excited to hear from people with a range of skills, experiences, and ideas. We don’t expect you to tick all the boxes but would love to hear what makes you great for this role., * Creation, organisation, and execution of CRM campaigns, ensuring that each campaign is crafted and aligned with strategic objectives.

• Harness the power of data to inform campaign strategies, ensuring that campaigns are precisely tailored to resonate with target audiences and optimised for performance.

• Leverage tools such as Salesforce Marketing Cloud & MovableInk to augment the quality, reach, and personalisation (through dynamic content) of CRM campaigns.

• Conduct comprehensive analysis to gauge campaign performance, distilling insights that can be leveraged for the refinement of future campaigns.

• Collaborate seamlessly with various internal teams or agile delivery squads, ensuring that campaigns are coherent, aligned, and collectively driving toward overarching organisational goals with hands on hands-on lead of the creation of world-class CRM campaigns

• Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer dat

• High level of proficiency in CRM principles, strategies, tools and technologies, and their application in crafting exceptional campaign experiences.

• Proven ability to develop strategic campaign plans that align with business goals and customer needs, with a focus on creativity and innovation across multiple channels.

• Strong analytical skills with proven ability to analyse data and customer insights to assess campaign effectiveness and drive future campaign development

• Ability to work on multiple complex campaigns

• Excellent communication skills with internal and external stakeholders at all levels

There’s something for everyone.

We’re a place of opportunity. You’ll have the tools and autonomy to drive your own career, supported by a team of amazingly talented people.

And then there’s our benefits. For us, it’s not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid CSR (Community and Social Responsibility) days, we’ve pretty much got you covered!