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- Tasks: Drive sales and lead a dynamic team to exceed revenue targets in the hospitality sector.
- Company: Join Company of Cooks, a leader in food and drink at iconic UK venues.
- Benefits: Enjoy personal development, health support, and a great work-life balance.
- Why this job: Make a real impact in the events industry while working with passionate people.
- Qualifications: Proven sales leadership experience in hospitality and strong relationship-building skills.
- Other info: Flexible working options and a vibrant company culture await you.
The predicted salary is between 43000 - 58000 £ per year.
We are Company of Cooks, and we believe brilliant food and drink starts with brilliant people. For over 25 years, we’ve been part of some of the UK’s most loved cultural destinations, from historic palaces and botanical gardens to buzzing galleries and performance spaces, running the cafés, restaurants, bars and events that bring these incredible places to life.
Our values – Craft, Creativity and Community – guide everything we do. They shape how we work together, how we support our partners, and how we make each guest feel welcome. If you care about food, people and doing things properly, you’ll feel right at home here.
Wherever we are, we do more than serve. We bring places to life through food, service and creativity and we’re looking for a Head of Livery Sales to join our team.
Location: Field based roles, primarily based at EC2Y 5JU with regular travel to sites and flexibility to work one day a week from home
Salary: £50,000 – £60,000 per annum basic plus performance based based and commission
Working Pattern: Monday – Friday – 40 hours per week
About the role:
The Head of Livery Sales is responsible for driving commercial performance across Plaisterers’ Hall and four other Livery Halls within the Company of Cooks portfolio. This role leads the strategic direction of venue sales, delivering exceptional client experiences while exceeding revenue, profitability, and brand growth targets.
The position requires a commercially astute, inspirational leader who can motivate high-performing sales teams, strengthen partnerships, and position eve and the Livery Halls as leading destinations within the events and hospitality industry.
Key Responsibilities:
Revenue Growth: Achieve and exceed annual sales targets across room hire, food & beverage, and ancillary services.
Team Leadership: Develop, motivate, and lead a results-driven sales team of 4 direct reports that consistently delivers high standards and exceeds KPIs.
Strategic Planning: Design and execute the annual strategic sales and marketing plan in collaboration with key stakeholders.
Stakeholder Management: Build and maintain strong relationships with clients, partners, and internal teams to maximise opportunities and brand value.
Brand Development: Enhance the eve and Company of Cooks brand reputation through innovation, market insight, and exceptional customer experience.
Profitability: Identify and implement strategies to improve revenue streams and cost efficiencies across all venues.
Our Ideal Candidate:
Essential:
- Proven track record of exceeding revenue targets in event venue or hospitality sales leadership.
- Strong commercial acumen with experience in budgeting, forecasting, and strategic planning.
- Evidence experience in managing and developing successful sales teams.
- Excellent stakeholder management and relationship-building skills across all levels.
- Deep understanding of the UK events and venue marketplace, particularly Livery Halls or heritage venues.
- Experience in developing and executing integrated sales and marketing strategies.
- Strong presentation, negotiation, and influencing skills.
Desirable:
- Experience working within multi-site hospitality or contract catering environments.
- Knowledge of digital marketing, CRM systems, and data-led sales approaches.
- Established network within the London events industry
Key Attributes:
- Inspirational leadership style with the ability to drive performance and accountability.
- Entrepreneurial mindset with a strategic, results-oriented approach.
- Ability to think creatively to deliver results that stand out from the crowd
- Collaborative, diplomatic communicator with strong interpersonal skills.
- Passionate about hospitality, customer experience, and brand excellence.
What\’s in it for you?
Working with Company of Cooks has its perks! People are at the heart of everything we do, so we\’ve developed a range of benefits to keep you happy.
- Personal Development and Training opportunities
- Life assurance scheme
- Pension scheme
- Holiday allowance
- Access to Healthcare Support App which includes Annual health check, Digital GP, Mental Health Consultations, Nutritional Consultations, Second Medical Opinion
- Eye care
- A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
- Family friendly support
- Regular social events and communication with our leaders
- A holiday purchase scheme
- Volunteering days
- Professional subscriptions
- Recognition schemes and people awards
- Long service awards
- Access to some great high street discount vouchers
Head of Livery Sales employer: Company of Cooks
Contact Detail:
Company of Cooks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Livery Sales
✨Tip Number 1
Network like a pro! Attend industry events and connect with people in the hospitality scene. You never know who might be looking for someone just like you, so get chatting and make those connections!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for food and hospitality shine through. Share your ideas on how to enhance client experiences and demonstrate your creative flair.
✨Tip Number 3
Research is key! Know the Company of Cooks inside out. Familiarise yourself with their values and recent projects, so you can speak confidently about how you can contribute to their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our community and contributing to our success.
We think you need these skills to ace Head of Livery Sales
Some tips for your application 🫡
Show Your Passion for Food and People: When writing your application, let your love for food and hospitality shine through. We want to see how you connect with our values of Craft, Creativity, and Community. Share experiences that highlight your passion for bringing places to life!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Head of Livery Sales role. Highlight your experience in driving revenue growth and leading sales teams, as these are key aspects we’re looking for.
Be Authentic and Personable: We appreciate authenticity! Use a friendly tone in your application that reflects who you are. Don’t be afraid to share personal anecdotes that demonstrate your leadership style and relationship-building skills.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process. We can’t wait to hear from you!
How to prepare for a job interview at Company of Cooks
✨Know Your Numbers
As the Head of Livery Sales, you'll need to demonstrate your commercial acumen. Brush up on your past sales figures, revenue growth strategies, and how you've exceeded targets in previous roles. Be ready to discuss specific examples that showcase your ability to drive performance.
✨Showcase Your Leadership Style
This role requires an inspirational leader. Think about your leadership style and prepare to share how you've motivated teams in the past. Have examples ready that highlight your ability to develop high-performing sales teams and how you’ve fostered a results-driven culture.
✨Understand the Venue Landscape
Familiarise yourself with the UK events and venue marketplace, especially Livery Halls. Research Company of Cooks and its portfolio. Be prepared to discuss how you can enhance their brand reputation and what innovative ideas you could bring to the table.
✨Build Rapport with Stakeholders
Strong relationship-building skills are essential for this position. Think about how you can connect with various stakeholders, from clients to internal teams. Prepare to discuss your approach to stakeholder management and how you’ve successfully built partnerships in your previous roles.