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For Companies At a Glance
- Tasks: Lead strategic direction for paid media and drive excellence across teams and agencies.
- Company: Join a leading B2B information provider in the tech sector.
- Benefits: Competitive salary, bonus, and benefits with a hybrid work model.
- Why this job: Make a real impact on global technology through innovative marketing strategies.
- Qualifications: 10+ years in digital marketing leadership with a focus on performance.
- Other info: Dynamic role with opportunities for continuous learning and growth.
The predicted salary is between 100000 - 120000 £ per year.
VP – Performance Marketing
London Hybrid
Basic £135k to £145k plus Bonus and Benefits
Our Client
Our client is a leading B2B information provider in the technology sector whose aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.
What you ll be doing:
The Group wide Marketing Leadership role, will set the strategic direction and lead best practice development for paid media across the business.
Reporting to the Group EVP Marketing Performance, this role will focus on paid media, including search, paid social, programmatic etc. This leadership role will drive excellence across internal teams and agency partners, initially within the B2B events divisions.
You will be responsible for defining clear standards, championing innovation, and enabling high-performing campaign delivery to ensure consistent, scalable, and measurable results aligned with business objectives.
Key Responsibilities
Strategic Ownership
- Define the vision and strategic role of paid media across the group, aligning them to business growth and brand goals.
- Build and evolve group-wide frameworks for paid media, social, programmatic.
- Establish standards and best practices to drive consistency, performance, and innovation across teams and agencies.
- Own governance structures that ensure quality, brand safety and accountability, while enabling agility and scale.
- Partner with business and marketing leaders to translate commercial objectives into paid media strategies.
Internal Team Enablement
- Lead capability development through identifying and embedding optimal operating models by establishing standardized processes, governance frameworks, and best practice playbooks that drive consistency and excellence across all paid media operations.
- Establish and maintain a centre of excellence for the paid media marketing community, serving as the internal authority on emerging trends, innovation, and platform changes while fostering knowledge sharing and continuous learning across teams.
- Serving as the internal authority on emerging trends, innovation, platform changes.
- Mentor and guide in-market and functional teams on strategic approach, campaign architecture and optimisation.
Agency & Partner Ownership
- Lead the evaluation and selection of media agencies across paid search, paid social and programmatic.
- Define agency scopes, performance frameworks, and review cadences to ensure alignment and accountability.
- Lead the strategy and relationships with key channel partners (e.g., LinkedIn, Meta) to optimise spend, campaign performance, and innovation.
- Drive evaluation and selection of new partners or platforms to future-proof media strategies
Measurement & Performance Frameworks
- Set unified KPIs, benchmarks, and attribution models for all paid media
- Collaborate with the Group Data Analytics teams to define data requirements, reporting structures, and actionable insights
- Drive continuous improvement through audits, reviews, and best-in-class playbook.
How you will measure success:
- Performance & Efficiency: ROI, ROAS, CAC, CPL, conversion rates.
- Strategic Impact: Adoption of frameworks, audit scores, channel mix optimization.
- Enablement: Agency scores, team capability, onboarding time.
- Business Alignment: Stakeholder satisfaction, goal integration, forecast accuracy.
Qualifications
- 10+ years in digital marketing and leadership in complex organisations, aligning digital strategy with real business outcomes
- You drive performance at scale across paid media. You know how to activate the right mix and get the best from internal teams and agencies.
- You turn vision into action: You\’re skilled at moving from idea to execution, delivering measurable impact in fast-paced, high-change environments.
- You lead through influence: Your communication builds trust, shifts mindsets, and brings teams with you.
- You keep results front and centre: you measure what matters and never lose sight of the goal.
- You stay ahead of the curve: Always learning and adapting, you challenge assumptions and push what s possible.
VP Performance Marketing employer: Comoro
Contact Detail:
Comoro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Performance Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on your dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in performance marketing.
✨Tip Number 3
Showcase your achievements! Bring data and examples of past successes in paid media to the table. Numbers speak louder than words, especially when it comes to ROI and campaign performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and you’re considered for the role. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace VP Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the VP Performance Marketing role. Highlight your achievements in digital marketing, especially in paid media, to show us you’re the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance marketing and how your vision aligns with our goals. Be specific about what you can bring to the table.
Showcase Your Leadership Skills: Since this is a leadership role, don’t forget to highlight your experience in leading teams and driving results. Share examples of how you've influenced others and achieved success in complex environments.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Comoro
✨Know Your Numbers
As a VP of Performance Marketing, you'll need to demonstrate your understanding of key performance metrics. Brush up on ROI, ROAS, CAC, and CPL. Be ready to discuss how you've used these metrics to drive successful campaigns in the past.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for paid media strategies. Think about how you would align these strategies with business growth and brand goals. Use examples from your previous roles to illustrate how you've successfully defined and executed such strategies.
✨Demonstrate Leadership Skills
This role requires strong leadership capabilities. Be prepared to share experiences where you've led teams or projects, particularly in complex organisations. Highlight how you've mentored others and fostered a culture of continuous learning and innovation.
✨Stay Ahead of Trends
The tech sector is always evolving, so show that you're on top of emerging trends and platform changes. Discuss any recent developments in digital marketing that excite you and how you plan to leverage them in your future role.
