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For Companies At a Glance
- Tasks: Lead strategic direction for paid media and drive excellence across teams and agencies.
- Company: Join a leading B2B information provider in the tech sector.
- Benefits: Competitive salary, bonus, hybrid work, and extensive benefits.
- Why this job: Make a real impact on global technology through innovative marketing strategies.
- Qualifications: 10+ years in digital marketing with strong leadership skills.
- Other info: Dynamic role with opportunities for professional growth and influence.
The predicted salary is between 100000 - 130000 £ per year.
VP – Performance Marketing
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.
London – Hybrid
Basic £135k to £145k plus Bonus and Benefits
Our Client
Our client is a leading B2B information provider in the technology sector whose aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.
What you’ll be doing:
The Group wide Marketing Leadership role, will set the strategic direction and lead best practice development for paid media across the business.
Reporting to the Group EVP Marketing Performance, this role will focus on paid media, including search, paid social, programmatic etc. This leadership role will drive excellence across internal teams and agency partners, initially within the B2B events divisions.
You will be responsible for defining clear standards, championing innovation, and enabling high-performing campaign delivery to ensure consistent, scalable, and measurable results aligned with business objectives.
Key Responsibilities
Strategic Ownership
* Define the vision and strategic role of paid media across the group, aligning them to business growth and brand goals.
* Build and evolve group-wide frameworks for paid media, social, programmatic.
* Establish standards and best practices to drive consistency, performance, and innovation across teams and agencies.
* Own governance structures that ensure quality, brand safety and accountability, while enabling agility and scale.
* Partner with business and marketing leaders to translate commercial objectives into paid media strategies.
Internal Team Enablement
* Lead capability development through identifying and embedding optimal operating models by establishing standardized processes, governance frameworks, and best practice playbooks that drive consistency and excellence across all paid media operations.
* Establish and maintain a centre of excellence for the paid media marketing community, serving as the internal authority on emerging trends, innovation, and platform changes while fostering knowledge sharing and continuous learning across teams.
* Serving as the internal authority on emerging trends, innovation, platform changes.
* Mentor and guide in-market and functional teams on strategic approach, campaign architecture and optimisation.
Agency & Partner Ownership
* Lead the evaluation and selection of media agencies across paid search, paid social and programmatic.
* Define agency scopes, performance frameworks, and review cadences to ensure alignment and accountability.
* Lead the strategy and relationships with key channel partners (e.g., LinkedIn, Meta) to optimise spend, campaign performance, and innovation.
* Drive evaluation and selection of new partners or platforms to future-proof media strategies
Measurement & Performance Frameworks
* Set unified KPIs, benchmarks, and attribution models for all paid media
* Collaborate with the Group Data Analytics teams to define data requirements, reporting structures, and actionable insights
* Drive continuous improvement through audits, reviews, and best-in-class playbook.
How you will measure success:
* Performance & Efficiency: ROI, ROAS, CAC, CPL, conversion rates.
* Strategic Impact: Adoption of frameworks, audit scores, channel mix optimization.
* Enablement: Agency scores, team capability, onboarding time.
* Business Alignment: Stakeholder satisfaction, goal integration, forecast accuracy.
Qualifications
* 10+ years in digital marketing and leadership in complex organisations, aligning digital strategy with real business outcomes
* You drive performance at scale across paid media. You know how to activate the right mix—and get the best from internal teams and agencies.
* You turn vision into action: You\’re skilled at moving from idea to execution, delivering measurable impact in fast-paced, high-change environments. xiskglj
* You lead through influence: Your communication builds trust, shifts mindsets, and brings teams with you.
* You keep results front and centre: you measure what matters and never lose sight of the goal.
* You stay ahead of the curve: Always learning and adapting, you challenge assumptions and push what’s possible
VP Performance Marketing employer: Comoro
Contact Detail:
Comoro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Performance Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in paid media and campaign optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace VP Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the VP Performance Marketing role. Highlight your achievements in digital marketing, especially in paid media, to show us you’re the right fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about performance marketing and how your vision aligns with our goals. Be specific about your past successes and how they relate to this role.
Showcase Your Leadership Skills: Since this is a leadership role, make sure to highlight your experience in leading teams and driving performance. Share examples of how you've influenced others and achieved results in complex environments.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Comoro
✨Know Your Numbers
As a VP of Performance Marketing, you'll need to demonstrate your understanding of key performance metrics. Brush up on ROI, ROAS, CAC, and CPL before the interview. Be ready to discuss how you've used these metrics to drive successful campaigns in the past.
✨Showcase Your Strategic Vision
This role requires a strong strategic mindset. Prepare to articulate your vision for paid media and how it aligns with business growth. Think about frameworks you've developed or best practices you've implemented that have led to measurable results.
✨Demonstrate Leadership Skills
You'll be leading teams and agencies, so it's crucial to showcase your leadership style. Share examples of how you've mentored teams, fostered collaboration, and driven performance. Highlight any experience you have in building a centre of excellence within marketing.
✨Stay Ahead of Trends
The tech sector is always evolving, and so should your knowledge. Research the latest trends in digital marketing, especially in paid media. Be prepared to discuss how you've adapted to changes in platforms and consumer behaviour, and how you plan to keep your strategies innovative.
