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- Tasks: Lead exciting multi-channel marketing campaigns and create engaging content for global events.
- Company: Join a fast-growing B2B data and events business in a booming sector.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in a vibrant team while developing your marketing skills.
- Qualifications: 2-3 years in B2B event marketing and experience with marketing automation platforms.
- Other info: Collaborative culture with a focus on creativity and results.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a skilled and dynamic Senior Marketing Executive with proven experience executing multi-channel campaigns across email, social, websites and marketing automation platforms. This is a fantastic opportunity to join a high growth B2B data, intelligence and events business in a red-hot sector and play a major role in its next stage of growth. Organised, creative and analytically minded, you must be able to deliver highly effective marketing campaigns, crafting compelling content, optimising digital channels and utilising marketing automation to maximise registrations, conversions and brand visibility across the full events portfolio.
Key Responsibilities
- Campaign planning & execution: Support the marketing manager with campaign development and own execution for the events portfolio (three global conferences & awards and webinars) across email, social, websites and advocacy tools.
- Content & copywriting: Experienced in copywriting for email, web, social and digital advertising; plan and monitor social media content and continue to drive LinkedIn followers and engagement; creating engaging email campaigns and optimising conversion on landing pages; writing and coordinating signoff for copy and creative briefs for event collateral as well as onsite signage; managing website updates and optimisation throughout the campaigns.
- Marketing automation & data: Experience with HubSpot in managing the database for events including segmentation, data capture and lists; managing content marketing campaigns for video interviews conducted at events; manage and optimise marketing automations and nurture campaigns.
- Reporting & optimisation: Understand weekly reporting of campaign activity against KPIs and benchmarks; attend regular weekly meetings with internal stakeholders to discuss campaign performance, recommendations and establish the upcoming campaign schedule; measure results in campaign reports and make recommendations for future execution.
- Collaboration & stakeholder management: Collaborate closely with subscriptions marketing to support cross-sell activities and subscription campaigns where required; support on marketing projects to improve our overall marketing capability – e.g. automation, lead nurture; co-ordinate with sponsorship, production, sales, logistics on marketing collateral and plans.
Required experience & skills
- 2 - 3 years’ experience in a B2B event marketing environment.
- Executing multi-channel marketing campaigns.
- Working at pace, so organised and reflective.
- Updating websites with speaker and sponsors.
- Experience in composing compelling messages for different audience segments.
- Experience using a marketing automation platform, ideally HubSpot.
- An understanding of Google’s suite of products.
- You are an ambitious marketing exec looking for your next role where you can continue to develop your marketing skills.
- You are organised and manage projects seamlessly, ensuring tasks are prioritised effectively and deadlines are met.
- You’re able to manage and prioritise your workload and articulate the status of your projects.
- With an analytical mindset you can prepare and discuss campaign results in a clear and compelling manner, leveraging data to drive informed decisions.
- You’re a confident communicator, comfortable seeking assistance and input from the Marketing Manager and others when needed and enjoy building strong collaborative relationships.
- You’re proactive, creative and results focused, and love achieving your goals.
- You demonstrate strong attention to detail, ensuring accuracy across campaign assets, reporting, and project deliverables.
Senior Marketing Executive employer: Comoro
Contact Detail:
Comoro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Senior Marketing Executive role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those that highlight your experience with multi-channel strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in B2B event marketing. We want to see your passion and knowledge shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience with multi-channel campaigns and any specific tools like HubSpot that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your creativity and analytical mindset. Talk about your past successes in executing marketing campaigns and how you can bring that expertise to our team at StudySmarter.
Showcase Your Campaign Experience: In your application, be sure to include examples of successful campaigns you've worked on. We love seeing how you've optimised digital channels and increased engagement. Numbers speak volumes, so don’t shy away from sharing results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter family!
How to prepare for a job interview at Comoro
✨Know Your Campaigns
Before the interview, brush up on recent multi-channel campaigns you've executed. Be ready to discuss specific strategies you used, the platforms involved, and the results achieved. This shows your hands-on experience and understanding of what works in B2B marketing.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work, whether it's for emails, social media, or web content. Highlight how your writing has driven engagement or conversions. This will demonstrate your ability to craft compelling messages tailored to different audience segments.
✨Familiarise Yourself with HubSpot
Since experience with HubSpot is a key requirement, make sure you can talk about how you've used it in past roles. Discuss your experience with managing databases, segmentation, and automations. If possible, bring insights from your previous campaigns that utilised this platform.
✨Be Data-Driven
Prepare to discuss how you've measured campaign success in the past. Bring examples of KPIs you've tracked and how you've used data to inform future strategies. This will show your analytical mindset and ability to optimise campaigns based on performance.