At a Glance
- Tasks: Lead marketing operations, automate processes, and enhance lead generation strategies.
- Company: Join a fast-growing expert in energy market data and consultancy.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and impact.
- Why this job: Shape the future of the energy industry while developing your marketing skills.
- Qualifications: Experience with Salesforce and marketing automation tools is essential.
The predicted salary is between 56250 - 68750 £ per year.
Our client is a trusted independent expert in energy market data, analysis and forecasting, providing comprehensive intelligence, consultancy and learning services to organisations navigating the GB and Irish energy markets.
It's also a fast‑growing, high‑impact organisation playing a central role in the energy transition - offering candidates the chance to join a scaling team where their work directly shapes how the industry understands and responds to market change.
This role is responsible for the end‑to‑end marketing operations engine that underpins Cornwall Insight's lead nurturing and demand generation activity.
Working at the intersection of marketing, sales and technology, the Marketing Operations Manager owns the design, build and continuous improvement of automated nurture programmes, lead scoring models and the wider marketing technology stack - ensuring Salesforce, Salesforce Account Engagement (Pardot) and connected tools operate as a single, reliable source of truth.
The role partners closely with the GTM sales team, Salesforce coordinator, agencies and the wider marketing team to ensure Sales Ready Leads are identified, routed and converted efficiently, and that marketing and sales remain closely aligned around a shared view of the customer journey.
Responsibilities
- Own and continuously improve automated nurture programmes across the prospect and customer lifecycle within Salesforce Account Engagement (Pardot).
- Design, build and refine lead scoring and grading models, working closely with Sales to ensure Sales Ready Leads are identified and handed over at the right point in the funnel.
- Manage integration and data flow between Pardot, Salesforce and other marketing/sales tools, ensuring accurate, timely synchronisation and good data hygiene.
- Partner with the GTM Sales team to align on lead definitions, hand‑off processes and reporting on funnel performance.
- Work closely with the Salesforce Coordinator to maintain and evolve the CRM/marketing automation architecture, troubleshoot integration issues and implement new functionality.
- Collaborate with the wider Marketing team to embed marketing automation best practice into campaigns, content and events.
- Build and maintain reporting and dashboards on nurture programme performance, lead scoring effectiveness and MQL-to-SQL conversion.
- Ensure compliance with data protection and email marketing regulations (UK GDPR, PECR) across all automated communications.
- Identify and implement opportunities to introduce new automation, personalisation and segmentation capability to improve lead quality and conversion.
- Act as the internal subject matter expert on Salesforce Account Engagement (Pardot), providing training and support to the marketing team.
- Core Competencies
- Technical: Deep, hands‑on expertise in Salesforce and Salesforce Account Engagement (Pardot), including automation rules, Engagement Studio, scoring/grading and system integrations.
Designs nurture journeys and lead scoring models that reflect real buyer behaviour, ensuring prospects receive relevant, timely communications.
- Leadership: Leads the marketing operations agenda, influencing sales and marketing stakeholders to adopt best‑practice processes.
- Problem Solving: Diagnoses and resolves data, integration and automation issues across Salesforce and Pardot, translating technical constraints into practical solutions.
- Service Delivery: Delivers reliable, well‑documented marketing operations processes that the wider team and Sales can depend on.
- Commercial Awareness: Understands the B2B sales cycle and prioritises marketing operations work with the clearest impact on pipeline and revenue.
- Knowledge / Skills / Experience
- Extensive hands‑on experience administering Salesforce Account Engagement (Pardot or similar platforms), including automation rules, Engagement Studio, dynamic content, forms and landing pages.
Strong working knowledge of Salesforce (Sales Cloud), including objects, reports, dashboards and the Salesforce‑Pardot connector.
- Proven experience designing and running lead scoring and grading programmes that produce reliable Sales Ready Leads.
- Experience working in a B2B environment, ideally within data, information services, or publishing organisations.
- Track record of partnering closely with sales teams to align on lead definitions, hand‑off processes and funnel reporting.
- Strong data analysis skills, comfortable interrogating and troubleshooting data flows between marketing and sales systems.
- Excellent stakeholder management skills, able to work confidently with sales leaders, the Salesforce Manager and marketing colleagues.
- Knowledge of email marketing compliance requirements (UK GDPR, PECR) as they apply to B2B marketing automation.
- Strong project management skills, able to manage multiple automation and integration projects concurrently.
- Excellent written communication skills, able to translate technical marketing operations concepts for non‑technical stakeholders.
- Degree‑level education or equivalent professional experience
- #J-18808-Ljbffr
Marketing Operations Manager employer: Comoro
As a leading B2B information provider in the technology sector, our client offers an inspiring work environment that fosters innovation and excellence. With a strong focus on employee growth, they provide extensive training and development opportunities, alongside competitive compensation packages including bonuses and benefits. The hybrid working model in London allows for flexibility while being part of a dynamic team dedicated to making a meaningful impact in the global technology community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Comoro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Comoro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Comoro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Comoro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Comoro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Comoro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Comoro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Comoro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Comoro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Comoro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
