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For Companies At a Glance
- Tasks: Lead product marketing strategy and shape compelling value propositions for large-scale events.
- Company: Join a forward-thinking organisation transforming its marketing approach.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of building a new product marketing discipline with executive support.
- Qualifications: Deep product marketing experience and a knack for building structure in complex environments.
- Other info: Opportunity to influence senior stakeholders and drive significant revenue growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
This is a senior product marketing opportunity that sits right at the heart of a major commercial and marketing transformation. If you’re energised by building capability, shaping strategy, and elevating product marketing across a complex portfolio, this one is worth a look.
The Role
We’re hiring a VP of Product Marketing to lead product positioning, value propositions, pricing, packaging, and go-to-market strategy across a portfolio of large-scale events and experiential products.
This is a role for someone who loves to build frameworks, standards, best practice, and a community of product marketers who can deliver consistently and at scale. You’ll be the person who defines what “great” looks like and helps embed it across the organisation.
Why This Role Matters
The organisation is modernising how it approaches marketing, customer insight, and product strategy. Product marketing is a critical missing capability today and this role will be the one to establish it.
You’ll shape:
- How event propositions are defined
- How attendee value is articulated
- How pricing and packaging drive revenue
- How customer insight informs decisions
- How teams go to market with clarity and consistency
It’s a rare chance to build a discipline almost from the ground up, with strong executive sponsorship and a clear mandate for change.
What You’ll Lead
- Developing product marketing strategy for paid attendee growth
- Creating compelling value propositions and pricing/packaging models
- Using audience insight and market intelligence to refine propositions
- Optimising the full attendee journey with commercial and marketing teams
- Leading integrated GTM campaigns
- Establishing KPIs and improving funnel performance
- Partnering with sales on group bookings, VIPs, and sales enablement
- Coaching and guiding product marketers across multiple portfolios
What Success Looks Like
Within 6–12 months, success means:
- Clear, scalable product marketing frameworks in place
- Strong propositions, packages, and sales enablement for flagship events
- Improved conversion across the attendee funnel
- A growing community of capable product marketers
- Tangible uplift in paid attendee revenue
Who Thrives Here
This role suits someone who:
- Has deep product marketing experience (events or experiential products ideal, but not essential)
- Loves building structure in ambiguous environments
- Is commercially sharp and customer-obsessed
- Can influence senior stakeholders with confidence and clarity
- Has led transformation or capability-building before
- Balances strategic thinking with hands-on execution when needed
Location & Travel
- Hybrid: 3 days/week in the London office
- Regular travel to the US (typically one week every 4–5 weeks)
VP Product Marketing in City of Westminster employer: Comoro
Contact Detail:
Comoro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Product Marketing in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who are already in product marketing roles. Attend events, webinars, and meetups to make connections that could lead to job opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can display your past work, case studies, and any successful campaigns you've led. This will help you stand out when you're chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to product marketing. Think about how you would approach building frameworks and strategies, and be ready to share your insights on market trends and customer behaviour.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your skills align with the role of VP Product Marketing and show us why you're the perfect fit.
We think you need these skills to ace VP Product Marketing in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of VP Product Marketing. Highlight your experience in product positioning, value propositions, and any successful go-to-market strategies you've led. We want to see how you can shape our marketing transformation!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills align with our vision. Share specific examples of how you've built frameworks or led teams in the past.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically. Discuss how you've used customer insights to inform decisions and drive revenue. We’re looking for someone who can build structure in ambiguous environments, so let that shine through!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Comoro
✨Know Your Product Inside Out
Before the interview, dive deep into the company's products and services. Understand their value propositions, pricing strategies, and how they fit into the market. This will not only help you answer questions confidently but also allow you to discuss how you can elevate their product marketing.
✨Showcase Your Strategic Thinking
Prepare examples of how you've built frameworks or strategies in previous roles. Be ready to discuss how you approach ambiguity and turn it into structured plans. This is crucial for a role that involves shaping product marketing from the ground up.
✨Demonstrate Customer Obsession
Be prepared to talk about how you've used customer insights to inform your marketing decisions. Share specific instances where understanding the audience led to successful campaigns or product enhancements. This aligns perfectly with the company's focus on customer insight.
✨Engage with Stakeholders
Think about how you've influenced senior stakeholders in the past. Prepare to discuss your communication style and how you build relationships across teams. This is key for a role that requires collaboration with various departments to drive product marketing success.