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For Companies At a Glance
- Tasks: Lead product marketing strategies and drive growth for a diverse portfolio of events.
- Company: Join a large, international business with a strong reputation for excellence.
- Benefits: Competitive salary, 20% bonus, and hybrid working options.
- Why this job: Shape the future of product marketing and make a real impact on event success.
- Qualifications: 8+ years in product marketing, strategic thinker with strong analytical skills.
- Other info: Collaborative environment with opportunities for innovation and career growth.
The predicted salary is between 90000 - 115000 ÂŁ per year.
A great role for an experienced product marketing leader who thrives on shaping frameworks, elevating capability, and creating alignment across teams.
Salary ÂŁ90k to ÂŁ115k plus 20% bonus and benefits
Role type: Permanent
Location: London / Hybrid
Our client is a large, international business that connects specialist communities with knowledge, helping them learn, grow, and make better decisions through live and on‑demand events, digital and data‑driven services, and research. With over 10,000 colleagues across 30 countries and a strong reputation as an excellent place to work.
We’re seeking a visionary VP of Product Marketing to lead product positioning, messaging, and go‑to‑market strategy across a diverse portfolio. This is a pivotal leadership role shaping how products connect with customers, drive market adoption, and fuel business growth.
Purpose
This role will lead and define excellence in product marketing across the organisation. Initially, the focus will be on supporting a major transformation workstream aimed at modernising marketing capability. The VP will lead the development and execution of product marketing strategies focused on driving paid attendee growth across a defined portfolio of events.
You will craft compelling value propositions that convert prospects into paid attendees, optimise the attendee journey, and collaborate with marketing teams to maximise revenue from event offerings. Operating at the intersection of commercial teams and marketing, you will use audience insights to refine event propositions and drive sustainable growth.
What You’ll Be Doing
- Setting Strategic Direction
- Develop comprehensive product marketing strategies for paid attendee propositions across a defined event portfolio.
- Define clear value propositions that articulate the unique benefits of attending events versus competitors.
- Create pricing and packaging strategies that maximise revenue while delivering strong attendee value.
- Lead the evolution of event propositions to meet changing market demands and expectations.
- Conduct in‑depth market research to understand attendee personas, buying behaviours, and decision‑making processes.
- Analyse the competitive landscape to identify opportunities for differentiation.
- Use data analytics to identify trends in attendee preferences and purchasing patterns.
- Translate insights into actionable recommendations for proposition enhancement.
- Partner with commercial leadership to optimise the full attendee journey.
- Develop strategies that increase conversion rates and maximise lifetime value through repeat attendance.
- Lead the development and execution of integrated marketing campaigns to drive paid registrations.
- Collaborate with content teams to ensure programming aligns with attendee needs.
- Partner with digital marketing teams to optimise paid and organic acquisition channels.
- Develop compelling messaging that clearly communicates the ROI of event attendance.
- Setting Performance Metrics
- Establish KPIs to measure the effectiveness of paid attendee marketing initiatives.
- Analyse conversion metrics throughout the acquisition funnel.
- Conduct post‑event analysis to measure satisfaction and identify improvement opportunities.
- Working Cross‑Functionally
- Work closely with event directors and commercial leads to ensure alignment with event objectives.
- Partner with sales teams to develop effective approaches for group bookings and VIP attendees.
- Collaborate with product teams to incorporate attendee feedback into future planning.
Knowledge & Experience
You will thrive in this role if you:
- Have 8+ years of experience in product marketing, ideally within events, conferences, or experiential products.
- Are a strategic thinker who can balance short‑term revenue goals with long‑term brand building.
- Put the customer at the centre of decision‑making.
- Have a proven track record of developing successful marketing strategies that drive revenue.
- Communicate complex value propositions with clarity and impact.
- Are results‑oriented and focused on measurable business outcomes.
- Collaborate effectively across departments and with external partners.
- Have strong analytical skills and can translate data into actionable strategies.
How Success Will Be Measured
- Growth in paid attendee numbers and event revenue.
- Improved conversion rates across the attendee acquisition funnel.
- Higher attendee satisfaction and Net Promoter Scores.
- Innovation in event propositions to maintain competitive advantage.
- Development of scalable marketing approaches that can be applied across multiple events.
VP Product Marketing employer: Comoro Ltd.
Contact Detail:
Comoro Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Product Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your value proposition and how you can elevate their product marketing efforts. Tailor your message to resonate with what they’re looking for in a VP of Product Marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace VP Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of VP Product Marketing. Highlight your experience in product marketing, especially in events or experiential products, and showcase how you've shaped frameworks and driven growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've developed successful marketing strategies and how you put the customer at the centre of your decision-making.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention how you've used analytics to identify trends and improve marketing initiatives. This will show us that you can translate insights into actionable strategies.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Comoro Ltd.
✨Know Your Product Inside Out
Before the interview, dive deep into the company's products and services. Understand their unique selling points and how they stand out in the market. This will help you articulate compelling value propositions during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing comprehensive marketing strategies. Bring examples of how you've balanced short-term revenue goals with long-term brand building, especially in the context of events or experiential products.
✨Demonstrate Cross-Functional Collaboration
Be ready to share specific instances where you've worked closely with sales, content, and digital marketing teams. Highlight how these collaborations led to successful outcomes, such as increased attendee numbers or improved satisfaction scores.
✨Bring Data to the Table
Since this role requires strong analytical skills, come prepared with data-driven insights from your previous roles. Discuss how you've used data analytics to identify trends and translate them into actionable marketing strategies that drove growth.