At a Glance
- Tasks: Lead product marketing strategies to drive event attendance and revenue growth.
- Company: Join a global leader connecting communities through innovative events and services.
- Benefits: Competitive salary, career development, and a vibrant workplace culture.
- Other info: Collaborative role with opportunities for innovation and measurable impact.
- Why this job: Shape the future of product marketing in a dynamic, international environment.
- Qualifications: 8+ years in product marketing, strategic thinking, and strong analytical skills.
The predicted salary is between 90000 - 120000 € per year.
Our client is a large, international business that connects specialist communities with knowledge, helping them learn, grow, and make better decisions through live and on‑demand events, digital and data‑driven services, and research. With over 10,000 colleagues across 30 countries and a strong reputation as an excellent place to work.
We’re seeking a visionary VP of Product Marketing to lead product positioning, messaging, and go‑to‑market strategy across a diverse portfolio. This is a pivotal leadership role shaping how products connect with customers, drive market adoption, and fuel business growth.
Purpose
This role will lead and define excellence in product marketing across the organisation. Initially, the focus will be on supporting a major transformation workstream aimed at modernising marketing capability. The VP will lead the development and execution of product marketing strategies focused on driving paid attendee growth across a defined portfolio of events. You will craft compelling value propositions that convert prospects into paid attendees, optimise the attendee journey, and collaborate with marketing teams to maximise revenue from event offerings. Operating at the intersection of commercial teams and marketing, you will use audience insights to refine event propositions and drive sustainable growth.
What You’ll Be Doing
- Setting Strategic Direction
- Develop comprehensive product marketing strategies for paid attendee propositions across a defined event portfolio.
- Define clear value propositions that articulate the unique benefits of attending events versus competitors.
- Create pricing and packaging strategies that maximise revenue while delivering strong attendee value.
- Lead the evolution of event propositions to meet changing market demands and expectations.
- Utilising Audience & Market Intelligence
- Conduct in‑depth market research to understand attendee personas, buying behaviours, and decision‑making processes.
- Analyse the competitive landscape to identify opportunities for differentiation.
- Use data analytics to identify trends in attendee preferences and purchasing patterns.
- Translate insights into actionable recommendations for proposition enhancement.
- Optimising Attendee Journeys
- Partner with commercial leadership to optimise the full attendee journey.
- Implement segment‑specific marketing approaches.
- Develop strategies that increase conversion rates and maximise lifetime value through repeat attendance.
- Defining Go‑to‑Market Excellence
- Lead the development and execution of integrated marketing campaigns to drive paid registrations.
- Collaborate with content teams to ensure programming aligns with attendee needs.
- Partner with digital marketing teams to optimise paid and organic acquisition channels.
- Develop compelling messaging that clearly communicates the ROI of event attendance.
- Setting Performance Metrics
- Establish KPIs to measure the effectiveness of paid attendee marketing initiatives.
- Analyse conversion metrics throughout the acquisition funnel.
- Conduct post‑event analysis to measure satisfaction and identify improvement opportunities.
- Working Cross‑Functionally
- Work closely with event directors and commercial leads to ensure alignment with event objectives.
- Partner with sales teams to develop effective approaches for group bookings and VIP attendees.
- Collaborate with product teams to incorporate attendee feedback into future planning.
Knowledge & Experience
You will thrive in this role if you:
- Have 8+ years of experience in product marketing, ideally within events, conferences, or experiential products.
- Are a strategic thinker who can balance short‑term revenue goals with long‑term brand building.
- Put the customer at the centre of decision‑making.
- Have a proven track record of developing successful marketing strategies that drive revenue.
- Communicate complex value propositions with clarity and impact.
- Are results‑oriented and focused on measurable business outcomes.
- Collaborate effectively across departments and with external partners.
- Have strong analytical skills and can translate data into actionable strategies.
How Success Will Be Measured
- Growth in paid attendee numbers and event revenue.
- Improved conversion rates across the attendee acquisition funnel.
- Higher attendee satisfaction and Net Promoter Scores.
- Innovation in event propositions to maintain competitive advantage.
- Development of scalable marketing approaches that can be applied across multiple events.
VP Product Marketing in Harrow employer: Comoro Ltd.
As a large, international business with a strong reputation for excellence, we offer a dynamic work environment where innovation and collaboration thrive. Our commitment to employee growth is evident through comprehensive training programmes and opportunities to lead transformative projects, making us an ideal employer for those seeking meaningful and rewarding careers. Join us in a culture that values knowledge sharing and empowers you to make a significant impact across diverse communities.
StudySmarter Expert Advice🤫
We think this is how you could land VP Product Marketing in Harrow
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in product marketing. Whether it's a blog post, a video, or even a podcast, let your voice be heard and attract attention from potential employers.
✨Tip Number 3
Tailor your pitch! When you get the chance to chat with hiring managers, make sure to highlight how your experience aligns with their needs. Use specific examples that demonstrate your ability to drive growth and optimise attendee journeys.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to check it out regularly and apply directly to increase your chances of landing that dream role.
We think you need these skills to ace VP Product Marketing in Harrow
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the VP Product Marketing role. Highlight your experience in product marketing, especially in events or experiential products, and show how your skills align with the job description.
Showcase Your Strategic Thinking:In your application, emphasise your ability to develop comprehensive marketing strategies. Share examples of how you've successfully balanced short-term revenue goals with long-term brand building in previous roles.
Highlight Data-Driven Decisions:We love candidates who can use data to drive decisions! Include specific instances where you've used audience insights or market research to enhance product propositions or optimise attendee journeys.
Keep It Professional Yet Engaging:While we want to see your personality shine through, remember to maintain a professional tone. Use clear and compelling language to communicate your value proposition and why you're the perfect fit for this role.
How to prepare for a job interview at Comoro Ltd.
✨Know Your Audience
Before the interview, dive deep into understanding the target audience for the events. Familiarise yourself with attendee personas and their preferences. This will help you articulate how your strategies can enhance their experience and drive attendance.
✨Showcase Your Strategic Thinking
Prepare to discuss your past experiences in developing product marketing strategies. Highlight specific examples where you've successfully balanced short-term revenue goals with long-term brand building. This will demonstrate your ability to think strategically in a leadership role.
✨Data-Driven Insights Matter
Be ready to talk about how you've used data analytics in previous roles. Share examples of how you've translated market research into actionable recommendations. This shows that you can leverage insights to optimise attendee journeys and improve conversion rates.
✨Collaboration is Key
Emphasise your experience working cross-functionally with teams like sales, content, and digital marketing. Prepare to discuss how you've aligned different departments towards common goals, especially in driving paid registrations and enhancing event propositions.
