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- Tasks: Lead impactful subscription marketing campaigns for financial professionals in a dynamic environment.
- Company: Join a leading global business intelligence platform supporting digital infrastructure growth since 2009.
- Benefits: Enjoy a competitive salary, performance bonuses, and hybrid work options.
- Why this job: Make a strategic impact while collaborating with industry leaders in a high-performance culture.
- Qualifications: 3-5 years of B2B subscription marketing experience, especially targeting financial professionals.
- Other info: Opportunity to mentor a Marketing Manager and shape future marketing strategies.
The predicted salary is between 70000 - 80000 £ per year.
We\’re hiring a Senior Product Marketing Manager to lead high-impact subscription campaigns targeting global financial professionals in the digital infrastructure space. Own strategy, messaging, and performance in a fast-growing intelligence business.
Salary £70k to £80k plus 10% bonus and benefts
Role type Perm
Location London / Hybrid
Our client launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. They do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.
Since then, they’ve built the leading global business intelligence platform for digital infrastructure—connecting dealmakers with the best investment and advisory opportunities worldwide.
They are the go-to source for actionable intelligence on M&A, financing, and investment in global digital infrastructure. Their subscribers include investment bankers, investors, and senior executives from telecom, towers, data centres, cloud, fibre, and financial advisory sectors.
About the Role:
We are looking for a Senior Product Marketing Manager to lead the subscription marketing strategy and campaigns for premium business intelligence products. This is a critical role focused on marketing high-value B2B subscriptions to a financial services audience—including investment banks, M&A advisory firms, private equity, and institutional investors.
You’ll be a content and campaign expert who thrives in a high-performance environment. You will lead persona-driven, benefits-led marketing strategies that increase acquisition, retention, and engagement across our subscription portfolio.
Candidates must have direct experience marketing to financial professionals and promoting high-value B2B subscriptions or intelligence products.
Key Responsibilities
- Lead the strategy and execution of integrated marketing campaigns targeting financial sector decision-makers to deliver new business targets.
- Build a persona-focused, benefit-led roadmap aligned to subscription acquisition and renewal goals.
- Collaborate with Product, Sales, and Editorial teams to shape messaging, positioning, and go-to-market strategy.
Content & Campaign Execution
- Develop and deliver content that drives marketing-qualified leads (MQLs) by addressing the core pain points, motivations, and decision criteria of financial services professionals.
- Create compelling, benefits-led messaging and campaign assets that move prospects through the funnel—from awareness to conversion.
- Build integrated campaign journeys around gated content, landing pages, and nurture flows to maximise lead generation and engagement.
- Collaborate with Sales to ensure alignment between content strategy and commercial goals, enabling stronger conversion and pipeline growth.
Performance & Optimisation
- Optimise campaigns in HubSpot and Salesforce with strong attention to segmentation, testing, and conversion.
- Use analytics to track engagement and conversion across the funnel—reporting on KPIs and driving data-backed improvements.
- Continuously refine positioning and campaign performance based on prospect and customer feedback.
- Work closely with Sales and Product teams to align campaign activities with business goals.
- Manage and mentor a Marketing Manager, supporting execution and professional growth.
Required Experience
Must-Have:
- 3-5 years of experience marketing high-value B2B subscription products – preferably intelligence, data, or financial content platforms.
- Demonstrable track record targeting financial sector professionals – including investment banking, M&A, private equity, or institutional finance.
- Exceptional campaign planning, content development, and messaging skills.
- Strong experience with marketing automation and CRM tools (e.g. HubSpot, Salesforce).
- A portfolio or examples of successful persona-led campaigns and high-performing content.
Nice to Have:
- Experience working with or marketing to M&A professionals.
- Knowledge of account-based marketing (ABM) for subscriptions.
What’s On Offer
- Competitive Compensation: Attractive salary with performance incentives.
- Leadership Opportunity: Shape the future of B2B subscription marketing in a fast-growing, global business.
- Strategic Impact: High visibility role working closely with senior leadership on a core revenue growth stream.
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Senior Product Marketing Manager employer: Comoro Ltd.
Contact Detail:
Comoro Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital infrastructure and financial services. Understanding the nuances of these sectors will help you speak the language of your potential colleagues and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the financial services and B2B subscription space. Attend industry events, webinars, or online forums to connect with key players and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlight how your strategies increased acquisition and retention rates, as this will showcase your ability to deliver results in a similar role.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Being knowledgeable about our approach will allow you to suggest tailored ideas during interviews, demonstrating your proactive attitude and genuine interest in the role.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing high-value B2B subscription products, especially in the financial sector. Use specific examples that demonstrate your success in campaign planning and execution.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the digital infrastructure space and how your skills align with the role. Emphasise your experience with persona-driven marketing strategies and your ability to drive engagement and retention.
Showcase Relevant Campaigns: Include a portfolio or examples of successful campaigns you've led, particularly those targeting financial professionals. Highlight the results achieved and how they contributed to business goals.
Highlight Technical Skills: Mention your proficiency with marketing automation and CRM tools like HubSpot and Salesforce. Provide examples of how you've used these tools to optimise campaigns and track performance metrics.
How to prepare for a job interview at Comoro Ltd.
✨Know Your Audience
Familiarise yourself with the financial professionals you’ll be targeting. Understand their pain points and motivations, as this will help you tailor your responses and demonstrate your expertise in creating persona-driven marketing strategies.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of high-value B2B subscription campaigns you've led. Highlight the strategies you employed, the results achieved, and how you optimised performance using tools like HubSpot and Salesforce.
✨Collaborative Mindset
Emphasise your ability to work cross-functionally with Product, Sales, and Editorial teams. Be ready to share experiences where collaboration led to successful messaging and go-to-market strategies.
✨Data-Driven Approach
Demonstrate your analytical skills by discussing how you track engagement and conversion metrics. Be prepared to explain how you use data to refine campaigns and improve overall performance.
