At a Glance
- Tasks: Lead marketing and communications for two luxury properties, driving guest engagement and revenue.
- Company: Join COMO, a renowned luxury hotel brand committed to sustainability and exceptional guest experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across global teams.
- Other info: Opportunity to manage a team and shape marketing strategies while promoting eco-friendly practices.
- Why this job: Be part of a vibrant culture that values innovation, teamwork, and social impact in hospitality.
- Qualifications: 2+ years in luxury hotel marketing, strong communication skills, and a passion for sustainability.
The predicted salary is between 36000 - 60000 £ per year.
The Cluster Marketing & Communications Manager will be the Marketing & Communications lead across both properties, responsible for all marketing and communication channels for guest relations, sales, promotions and PR co-ordination. The role will focus on building B2B and B2C awareness to drive revenue to the properties, working closely with the Cluster Director of Sales & Marketing and all departments.
Tasks / Responsibilities:
- Create the annual marketing & PR calendar, and devise associated budgets as part of the annual budget process
- Execute the marketing and PR calendar working closely with the marketing team in Singapore. Ensure timely execution across all touch points of the marketing messaging and keep spending in line with budgets
- Monitor and track marketing expenses
- Devise and implement tactical promotions aligned with the needs of the business
- Create and develop strategic partnerships to assist in building local business and brand awareness
- Plan and manage all photography requirements, relating to the Hotels and Residences, keeping spending in line with budget
- Event management of all promotional events at the properties
- Be the property lead for London, taking responsibility for the sales team to ensure that within each of the feeder markets effective B2B communications are in place
- Ensure B2B platforms are kept consistently up-to-date
- Work directly with your social and digital counterparts in London and Singapore to ensure that all campaigns and messaging is aligned and across all social and digital channels. Ensure proactive engagement with online communities
- Develop a relationship with COMO’s creative team for frequent in-house communications for the properties
- Managing press requests and communication with the operational departments as necessary
- Assist with monthly marketing reports
- Work with Singapore to ensure regular print menu articles in consumer and industry press
- Work with Digital Marketing Manager and Singapore to ensure regular relevant content is posted frequently on all special media channels, including tactical promotions. Ensure content maximises engagement and any ROI
- Take a lead role in developing content, including copy and photography, for any promotional/sales documents
- Ensure all signage and guest communications are ‘on brand’
- Attend and play an active role in the Communications meeting as scheduled for London properties
- Attend the Sales & Marketing meetings as scheduled and contribute meaningfully
- Develop an activity calendar with specific campaigns and activities to support and promote F&B outlets and the Shambala Spa experience
- Plan and execute periodic activations and events in the London restaurants and bars to promote the spaces to influencers and consumers alike
- Effectively manage 1 Executive and 1 Coordinator (shared with Sales) in line with COMO’s behaviours and values
Qualifications:
- A minimum of 2 years in a luxury hotel marketing role
- Fluency in English oral and written
- Excellent communication skills
- Further education within Hospitality or Marketing & Communications
- Team player
- Proven track record of organisation, planning and time management
Sustainability & Corporate Social Responsibility
At COMO, we are committed to fostering sustainability and corporate responsibility across all aspects of our operations. As part of our team, you will play an active role in shaping and supporting initiatives that align with our environmental, social, and governance (ESG) goals. We value candidates who are passionate about driving sustainable practices and contributing to a positive impact on our communities and the planet. Your participation will be crucial in helping us meet our sustainability objectives and create lasting change.
Cluster Marketing & Communications Manager in London employer: Como Hotels And Resorts
At COMO Metropolitan London and COMO The Halkin, we pride ourselves on being an exceptional employer that values creativity, collaboration, and sustainability. Our vibrant work culture fosters personal and professional growth, offering employees the opportunity to engage in meaningful projects that make a positive impact on our communities. With a commitment to excellence in hospitality and a focus on innovative marketing strategies, we provide a dynamic environment where your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Cluster Marketing & Communications Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Como Hotels And Resorts and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Como Hotels And Resorts are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Como Hotels And Resorts on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Como Hotels And Resorts. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Cluster Marketing & Communications Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Como Hotels And Resorts. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Como Hotels And Resorts:Show us that you’ve done your homework! In your application, briefly mention what you admire about Como Hotels And Resorts’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Como Hotels And Resorts
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Como Hotels And Resorts will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Como Hotels And Resorts, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
