At a Glance
- Tasks: Drive patient acquisition and engagement through innovative marketing campaigns.
- Company: Join Clarity Healthcare, a leader in patient-centric eye health.
- Benefits: Enjoy 25 days holiday, annual bonuses, and gym membership discounts.
- Other info: Dynamic team culture with excellent career growth opportunities.
- Why this job: Make a real impact on patient care while growing your marketing skills.
- Qualifications: Degree in Marketing or significant relevant experience required.
The predicted salary is between 40000 - 50000 £ per year.
Location: Preston
Contract Type: Permanent
Hours: 37.5
We are always looking for great talent to join our team and help achieve our ambitious goals and growth. We care about our people, and we care about the future of eye health and how Clarity can play an innovative part in making this great, with your help.
At Clarity we focus on providing the highest quality patient centric care, participating in the entire pathway for patients from pre-admission, surgery, and post-operative management.
About the Role
The role holder will be responsible for driving patient acquisition, engagement, retention, and revenue growth for Clarity Healthcare. They will develop and deliver multi-channel marketing campaigns across digital, CRM, content, partnerships, referrals, and local market activity, ensuring Clarity's value proposition is clearly communicated and consistently represented across all customer touchpoints. Working closely with internal and external stakeholders, the role holder will use customer insights and market intelligence to deliver measurable commercial growth and enhance the patient experience.
- Develop and deliver Clarity Healthcare's annual marketing plan, aligned to commercial growth objectives.
- Lead integrated marketing campaigns across the full patient journey, from awareness and acquisition through to retention and advocacy.
- Identify and implement growth opportunities across services, locations, audience segments, and referral channels.
- Manage and optimise multi-channel marketing activity, including digital, social media, email, website, PR, events, and referral marketing.
- Create compelling marketing materials and campaign assets that support business objectives and brand consistency.
- Drive lead generation and conversion by improving website performance, patient journeys, and campaign effectiveness.
- Develop lifecycle marketing programmes to enhance patient engagement, conversion, retention, and loyalty.
- Support growth through referral and partnership channels, including optometrists, GPs, consultants, and private medical insurers.
- Own and evolve Clarity's value proposition, ensuring clear, consistent, and differentiated messaging across all audiences.
- Monitor campaign performance, analyse insights, and use data-driven recommendations to maximise return on investment and commercial growth.
What you’ll bring to the role:
- Degree level qualification or equivalent experience in Marketing, Business or Communications or can demonstrate significant relevant experience.
- Significant experience in a growth, campaign or marketing management role.
- Experience developing and delivering integrated multi-channel campaigns.
- Strong commercial awareness and understanding of customer acquisition.
- HubSpot or equivalent CRM platform experience.
- Experience working with CRM and marketing automation platforms.
- Ability to interpret data and translate insight into action.
Why work for us?
- 25 days holidays plus bank holidays
- Buy and sell annual leave scheme
- Annual Company Bonus scheme
- MediCash
- Refer a friend scheme
- Company pension
- Company sick pay scheme
- Life assurance scheme
- Bluelight Card- 100’s of discount and cashback options
- Performance review with a training and development plan
- Employee discounts portal
- Gym membership discounts
- Cycle to work scheme
- Tech scheme
About CHEC
Since 2012, CHEC has been working with the NHS to increase patient choice and provide better access to exceptional, timely, locally-based ophthalmology and gastroenterology care – free at the point of care. CHEC has a nationwide portfolio of community hospitals and clinics – operating in a unique hub-and-spoke model. We are proud to have a role alongside colleagues in the NHS, offering patients the choice of access to essential procedures and help achieve the best possible clinical outcomes. We continue to expand our community-based offering of vital healthcare to patients across England, including ENT (Ear, Nose and Throat) and Dermatology services.
CHEC is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment, this includes being aware of and adhering to all CHEC Safeguarding policies. Recruitment checks are undertaken in accordance with the NHS Employment Check Standards and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS).
As An Employer
Good relationships are built on trust, integrity, and honesty, the values that underpin CHEC’s commitment to the delivery of patient focused services. We strongly believe in a strong and open relationship with our employees. As an employer, CHEC offers a great place to work and an enthusiastic team to work within. Amongst the benefits of becoming a CHEC team member are:
- Generous salary and promotion policy
- Corporate learning
- CHEC provide cross-functional experience
- Good work life balance
- Positive culture
- Employee relationships
Access to Work
Get support if you have a disability or health condition: https://www.gov.uk/access-to-work
At CHEC, we are committed to ensuring everyone has equal access and opportunity throughout the recruitment process. If you require any reasonable adjustments or have any general queries regarding this position, please contact a member of our team at careers@chec.uk or call 01772 286168.
Marketing Manager - Clarity Healthcare in Preston employer: Community Eye Care
Community Eye Care is an excellent employer that prioritises patient safety and high-quality care, offering flexible working arrangements for Endoscopy Practitioners. Our supportive work culture fosters teamwork and compassion, while providing ample opportunities for professional growth and development within the expanding UK healthcare landscape. Join us to make a meaningful impact in the lives of patients and enjoy the unique advantages of working in a dynamic and caring environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Clarity Healthcare in Preston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Community Eye Care and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Community Eye Care are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Community Eye Care on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Community Eye Care. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Clarity Healthcare in Preston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Community Eye Care. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Community Eye Care:Show us that you’ve done your homework! In your application, briefly mention what you admire about Community Eye Care’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Community Eye Care
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Community Eye Care will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Community Eye Care, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
