At a Glance
- Tasks: Lead growth marketing initiatives and develop impactful campaigns for healthcare professionals.
- Company: Join CHEC, a trusted partner in the NHS with a focus on innovation.
- Benefits: Competitive salary, professional development, and a chance to make a difference.
- Other info: Dynamic role with opportunities for career advancement and collaboration.
- Why this job: Shape strategies that enhance healthcare services and engage key stakeholders.
- Qualifications: Degree in Marketing or significant relevant experience required.
The predicted salary is between 50000 - 65000 £ per year.
The role holder will lead the development of sales enablement programmes, referral growth campaigns, educational engagement initiatives and local market activation that drive business performance and strengthen CHEC's position as a trusted NHS partner.
They will act as the marketing lead for healthcare professionals, shaping targeted strategies for Optometrists, GPs, ICBs, Primary Care Networks, Local Optical Committees and other key referral stakeholders.
Responsibilities
- Own the annual growth marketing plan and translate commercial goals into actionable programmes.
- Identify opportunities to increase referrals, market share and stakeholder engagement.
- Develop targeted growth plans and campaigns for priority territories.
- Lead planning, delivery and optimisation of multi‑channel campaigns across paid, social, email, web, PR and events.
- Partner with sales teams to create toolkits, presentations and materials that support referral acquisition and retention.
- Build targeted engagement programmes for Optometrists, GPs, LOCs, PCNs and other referrers.
- Improve segmentation, nurture journeys, automation and personalised stakeholder communications.
- Monitor referral performance, build dashboards and provide actionable recommendations.
- Own the CHEC value proposition, develop audience‑specific messaging and ensure brand consistency.
- Build strong internal relationships and manage external agencies and suppliers.
Qualifications
- Degree level qualification or equivalent experience in Marketing, Business or Communications, or significant relevant experience.
- Significant experience in a growth, campaign or marketing management role.
- Experience developing and delivering integrated multi‑channel campaigns.
- Strong commercial awareness and understanding of customer acquisition.
- Experience managing marketing budgets and performance.
- Excellent stakeholder management skills.
- Strong analytical and reporting capability.
- Experience working with CRM and marketing automation platforms.
- Ability to interpret data and translate insight into action.
- Experience briefing and managing agencies and suppliers.
- Excellent project management and organisational skills.
- Knowledge of Hub Spot or equivalent CRM platform.
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land CHEC Growth Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Community Eye Care and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Community Eye Care are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Community Eye Care on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Community Eye Care. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CHEC Growth Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Community Eye Care. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Community Eye Care:Show us that you’ve done your homework! In your application, briefly mention what you admire about Community Eye Care’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Community Eye Care
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Community Eye Care will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Community Eye Care, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
