Job Title: Marketing Growth Manager – Clarity Healthcare
Location: Preston
Contract Type: Permanent
Hours: 37.5
We are always looking for great talent to join our team and help achieve our ambitious goals and growth. We care about our people, and we care about the future of eye health and how Clarity can play an innovative part in making this great, with your help.
At Clarity we focus on providing the highest quality patient centric care, participating in the entire pathway for patients from pre-admission, surgery, and post-operative management.
Overview
Role involves driving patient acquisition, engagement, retention, and revenue growth for Clarity Healthcare. Develop and deliver multi-channel marketing campaigns across digital, CRM, content, partnerships, referrals, and local market activity, ensuring Clarity\'s value proposition is clearly communicated and consistently represented across all customer touchpoints.
About the Role
The role holder will work with internal and external stakeholders, using customer insights and market intelligence to deliver measurable commercial growth and enhance the patient experience.
Responsibilities
- Develop and deliver Clarity Healthcare\'s annual marketing plan, aligned to commercial growth objectives.
- Lead integrated marketing campaigns across the full patient journey, from awareness and acquisition through to retention and advocacy.
- Identify and implement growth opportunities across services, locations, audience segments, and referral channels.
- Manage and optimise multi-channel marketing activity, including digital, social media, email, website, PR, events, and referral marketing.
- Create compelling marketing materials and campaign assets that support business objectives and brand consistency.
- Drive lead generation and conversion by improving website performance, patient journeys, and campaign effectiveness.
- Develop lifecycle marketing programmes to enhance patient engagement, conversion, retention, and loyalty.
- Support growth through referral and partnership channels, including optometrists, GPs, consultants, and private medical insurers.
- Own and evolve Clarity\'s value proposition, ensuring clear, consistent, and differentiated messaging across all audiences.
- Monitor campaign performance, analyse insights, and use data-driven recommendations to maximise return on investment and commercial growth.
What you’ll bring to the role
- Degree level qualification or equivalent experience in Marketing, Business or Communications or can demonstrate significant relevant experience.
- Significant experience in a growth, campaign or marketing management role.
- Experience developing and delivering integrated multi-channel campaigns.
- Strong commercial awareness and understanding of customer acquisition.
- HubSpot or equivalent CRM platform experience
- Experience working with CRM and marketing automation platforms.
- Ability to interpret data and translate insight into action.
Why work for us?
- Buy and sell annual leave scheme
- Annual Company Bonus scheme
- MediCash
- Refer a friend scheme
- Company pension
- Bluelight Card- 100’s of discount and cashback options
- Performance review with a training and development plan
- Employee discounts portal
Gym membership discounts - Cycle to work scheme
Growth Manager - Clarity Healthcare in Rishton employer: Community Eye Care CHEC
Community Eye Care CHEC is an excellent employer, offering a supportive and collaborative clinical environment for Optometrists in Northampton. With a focus on professional development and a pro-rated benefits package, employees can thrive while making a meaningful impact on patient care, particularly in cataract surgery assessments and YAG laser training.
