At a Glance
- Tasks: Lead a creative team to elevate the university's brand through innovative storytelling and multimedia.
- Company: Join a dynamic university in Norfolk, Virginia, focused on impactful communication.
- Benefits: Flexible work options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make a real difference in shaping the university's national presence through creativity.
- Qualifications: Experience in branding, marketing, and video storytelling; strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
The Director of Creative Services will lead the university’s creative team and directly impact the University’s brand to help elevate it to a national level. From concept development to creative execution, the creative director guides the entire creative process with copywriters, designers, photographers, and videographers. This includes storyboarding, implementing creative briefs, connecting the vision and strategy, and leading the pitch with partners. Additionally, the creative director works with the marketing team measuring success and gathering insights before and post campaigns.
This position provides supervision to a full-time and part-time photographer, two full-time videographers, three full-time graphic designers, a full-time senior copywriter, part-time student workers, as well as providing direction on marketing, branding, photo/video, design and video consultants and to marketing professionals across the university. This position must manage sensitive issues and navigate crisis communications in a highly responsive and collaborative manner.
Minimum Qualifications- Knowledge: Demonstrated considerable knowledge of branding/marketing and communications tactics and strategies. Demonstrated considerable knowledge of advertising mediums, tactics, and operations. Demonstrated considerable knowledge of marketing, advertising, media buying, branding, digital media, design and/or news media video processes and production. Four+ years of video storytelling experience for web and/or broadcast. Extensive video package scripting and research skills for broadcast/video production. Thorough understanding of online video products, tools, and specifications.
- Skills: Demonstrated exceptional oral and written communications skills. Demonstrated skill in using multimedia tools such as Adobe Creative Suite and PowerPoint to develop advertising or marketing campaigns, presentations, and/or copywriting. Demonstrated skill in working effectively in a team setting to achieve goals. Must be detail-oriented and highly organized with the ability to organize, prioritize and plan work. Develop partnerships and relationships with high-end marketing, media buying, and video production companies. Use sound research techniques to produce marketing content with a high degree of accuracy. Experience working in a fast-paced, deadline-driven environment. Demonstrated skills in developing and leading the creative vision for marketing, multimedia journalism, and documentary-style video storytelling. Produce and direct long and short form videos. Produce and direct content in partnership with both pre- and post-production, directors of photography, photographers, editors, sound, lighting and graphic artists. Ability to write scripts for a variety of target audiences. Direct professional and non-professional actors. Work with senior leadership to promote innovation in videos. Supervise video recordings. Must be a highly creative story-teller with the ability to make research topics compelling through use of b-roll and high-production values.
- Abilities: Demonstrated ability to implement policies and procedures effectively within a decentralized setting. Demonstrated ability to cultivate and maintain effective relationships with departments, faculty, staff, and students within the University community. Demonstrated ability to use the web, video, news media and social networking sites for marketing purposes. Master’s degree in Marketing, Advertising, Communications, Business Administration or other related field, or equivalent combination of education and experience. Considerable experience with brand marketing/communications in a professional setting. Considerable experience in copywriting and/or developing creative content for marketing or advertising campaigns. Considerable experience training and supervising staff.
- Some experience in higher education marketing.
- Some management experience in a University setting.
Director Of Creative Services in Norwich employer: Commonwealth of Virginia
As a Medical Director at Deerfield Correctional Center, you will join a dedicated team committed to providing high-quality healthcare in a unique environment. The role offers competitive benefits, including a generous sign-on bonus or student loan repayment options, and fosters a collaborative work culture that values diversity and inclusivity. With opportunities for professional growth and development, this position is ideal for those looking to make a meaningful impact in the correctional healthcare field.
StudySmarter Expert Advice🤫
We think this is how you could land Director Of Creative Services in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Commonwealth of Virginia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Commonwealth of Virginia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Commonwealth of Virginia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Commonwealth of Virginia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director Of Creative Services in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Commonwealth of Virginia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Commonwealth of Virginia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Commonwealth of Virginia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Commonwealth of Virginia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Commonwealth of Virginia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Commonwealth of Virginia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
