Lifecycle Marketing Strategist in Glasgow

We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team. In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the "why" strengthens client confidence and builds a deeper sense of partnership.

You also serve as a dedicated champion of CTC's distinctive lifecycle approach and the tools that power it. As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals.

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset: "Everyday in Every Play, Count on Me"—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

WHAT WE LOOK FOR

• Autodidact: Naturally curious and able to absorb information quickly and effectively. Your commitment to learning sets you apart.
• Openness to offering and embracing feedback as an opportunity for growth and implementation without constant direction.
• Demonstrates resourcefulness, refining skills independently without prompting.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement.
• Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.
• Competitive Greatness: Performs at their best when it matters most, enjoys hard challenges.
• Demonstrates unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing true success is about exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement

• At least 2 years of hands‐on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
• At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.

Necessary Skills

• Willing to put in the hard work required and be hungry enough to go through the kick‐off.
• Ready for the hardest job ever, developing a high‐leverage new skill.
• Ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from repetitive exercises.

Onboarding

• Align with the team and contribute to the Brain Trust for ideas across clients.
• Manage, align & work with team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer, and Creative Strategist.
• Organize, prioritize, and manage multiple tasks with great attention to detail.
• Maintain data integrity of your clients across Statlas and other tracking tools.
• Responsible for execution of the Prophit system for your clients.
• Build an Email Forecast for your clients by utilizing a Growth map using the Prophet System.
• Data Analysis during analysis of past campaigns and flows.
• Marketing calendar alignment and upkeep with clients.
• Monthly execution and actualisation vs the forecast.
• Make tactical deconstructions and actualise the projections each month, determining additional resources required to meet KPIs.
• Combine data analysis and client feedback to develop strategic plans for the future.
• When it’s time to pivot, be among the first early adopters.
• Take lead in situations that present obstacles to execution.
• Insatiable curiosity, not leaving a problem alone until many solutions found.
• Responsible for implementation of CTC's Email and SMS best practices.
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post‐purchase upsell tools, direct mail, and more to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitor active campaigns, deploy additional resources, or update strategy to hit projected targets.
• Implement tests to beat best‐performing campaigns.

Ensuring and Holding the Standard of Quality of Work

• Ensure deliverables are on‐brand 100% of the time, collaborating with designers and copywriters.
• Ensure automations, campaigns and other retention tools have correct technical setups.
• Ensure alignment with client vs forecast & strategy.
• Ensure above benchmark client satisfaction rate feedback.
• Ensure Prophit system execution to 100% within the required timeline.
• Ensure all work is delivered on time with optimal quality & attention to detail.

Client Communication

• Champion communication, ensuring alignment on retention and revenue goals with the Growth Map.
• Send daily performance updates to the client.
• Ensure alignment across strategy and forecast each week.
• Provide weekly updates via Slack.
• Report as required, collaborating with Growth Strategists and Media Buyers.

Contributing Back

• Contribute learnings back to the system for feedback and continuous improvement.
• Collaborate on ideas and learning across teams.
• Contribute to ideas and learning in future company content production.

Next‐Level Skills

• Fluent in English, proven ability to communicate persuasively and present ideas clearly.
• Skilled in crafting empathetic client messaging that resonates, with high emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations.
• Strong raw talent for data analysis, eager to learn and improve.
• Familiarity with data tools, including Google Sheets, and flexibility to develop advanced skills.
• Historical expertise that brings a well‐rounded perspective and adds value.
• Experience across domains including mathematics, data analytics, copywriting, email/SMS marketing.
• Structured thinking, utilizing logical frameworks to solve complex problems.
• Proposes practical, impactful solutions.

Impact

• Passionate about e‐commerce and eager to contribute to a high‐performing team.
• Highly motivated, hardworking, strong desire to learn, grow, and make a meaningful impact.
• Thrives where direct results of actions are seen, with preference for full accountability and autonomy.

Results

You will merge the Retention, Growth and elements of finance to build a forecasted strategy that helps the business achieve its goal.

Domain Management

Your supervisor would be Josh Tay, The Director of Retention. As a Lifecycle Marketing Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth.

Job Scope

• Oversee the profitable growth of retention channels, including email, SMS, direct mail, popups and push notifications.
• Write briefs and ensure the team executes them.
• Complete reports with a high degree of accuracy.
• Analyze metrics and KPIs to measure effectiveness, providing insights and recommendations.
• Collaborate with design, content and other teams to create compelling email content.
• Ensure timely delivery of deliverables.
• Stay updated with industry trends, new features, and best practices.
• Consult clients and solve business problems beyond the email platform.
• Prioritize relational equity with team and clients for continued growth.

What's in it for me?

Salary Range

• First 30 days – $1.5K (Part‐time transition phase)
• 31–60 days – $3K (Full‐time start)
• 61–90 days – $4–5K + performance bonuses

Continue growing portfolio, earn bonuses based on hitting revenue targets, negotiate term contract annually. This will depend on the number of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

Progress is clearly defined. Fairness and transparency are prioritized. Pay transparency is upheld for all team members.

My Commitment to You:

Work harder, learn more, and get recognized. Gain a diverse skill set while contributing to new tools and improvements. Receive mentorship and regular feedback.

Location & Environment

Fully remote with the ability to pick your schedule. Embrace autonomy, core values, regular 1:1 feedback, measurable benchmarks. Exceptional work is recognized and rewarded, with weekly check‐ins for accountability.

Seniority level: Entry level

Employment type: Full‐time

Job function: Marketing and Sales

Industries: Advertising Services