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- Tasks: Guide clients to sustainable growth through innovative retention marketing strategies.
- Company: Join a mission-driven team focused on empowering small businesses.
- Benefits: Competitive pay, flexible remote work, and performance bonuses.
- Why this job: Make a real impact on client success while developing your marketing skills.
- Qualifications: 4+ years in email/SMS marketing and proven retention strategies.
- Other info: Collaborative environment with opportunities for continuous learning and growth.
The predicted salary is between 30000 - 50000 ÂŁ per year.
Common Thread Collective Mission: To eliminate the need for agencies by providing unsurpassed value & service to businesses earning below $15 M.
Responsibilities:
- Guide clients toward sustainable, scalable growth through retention marketing insights and forecasts.
- Own and communicate the rationale behind retention strategies, connecting forecasts to emails, SMS, direct mail, and other channels.
- Advocate CTC’s unique approach and tools to clients, building trust and confidence.
- Lead initiatives to ensure high‑performance marketing strategies, driving predictable revenue and customer lifetime value.
- Collaborate with strategy, media, design and content teams to craft brand‑consistent and effective re‑engagement content.
- Monitor performance, adjust tactics, and deconstruct forecasts each month to meet or exceed KPIs.
- Maintain data integrity across Statlas, Provincial, and other tracking tools.
- Ensure deliverables are on‑brand, technically sound, and delivered on time.
- Communicate regularly with clients—daily updates, weekly Slack summaries, and alignment on forecasts.
- Contribute learnings back to the system, collaborate on new ideas, and support continuous improvement.
Qualifications:
- At least 4 years of hands‑on email and SMS marketing with proven campaign, automation, and segmentation execution.
- At least 4 years of retention‑marketing experience owning revenue‑driving initiatives.
- Minimum 3 years working in a marketing agency, managing client relationships in a fast‑paced, cross‑functional environment.
- Autodidact: highly curious, self‑directed learning, proactive feedback acceptance, and resourceful skill refinement.
- Unimpeachable character: honesty, humility, ownership, constructive‑feedback integration.
- Competitive greatness: determination, resilience, adaptability, passion for results, creative problem‑solving.
- Excellent communication—Fluent English, persuasive storytelling, empathetic client messaging, strong presentation skills.
- Strong data‑analysis capability—proficiency in Google Sheets and an eagerness to deepen analytical skills.
- Critical thinking: structured problem solving, practical solution proposal, and system‑oriented mindset.
- Passion for e‑commerce and a drive to make measurable impact on business growth.
Key Skills:
- Client relationship management and consultation.
- Strategic forecasting and KPI analysis.
- Project management, ownership, and meeting deadlines.
- Conservation of brand consistency across email, SMS, direct mail, pop‑ups, push notifications, and loyalty tools.
- Testing and optimization to improve performance.
Salary & Benefits:
- First 30 days: $1.5 K (part‑time transition phase)
- Days 31–60: $3 K (full‑time start)
- Days 61–90: $4–5 K plus performance bonuses
- Remote work with flexible schedule, weekly 1:1 feedback, and measurable quality benchmarks.
- Clear performance dashboard, transparent pay, and a path for annual contract negotiation.
Location: Fully remote.
Retention Strategist in Birmingham employer: Common Thread Collective
Contact Detail:
Common Thread Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Strategist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Retention Strategist role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best retention marketing campaigns, complete with data and results. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to retention strategies and client management. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Retention Strategist in Birmingham
Some tips for your application 🫡
Show Your Passion for Retention: When you're writing your application, let your enthusiasm for retention marketing shine through! We want to see how your experience aligns with our mission to drive sustainable growth for businesses. Share specific examples of how you've made an impact in previous roles.
Be Data-Driven: Since data integrity is key for us, make sure to highlight your analytical skills in your application. Talk about the tools you’ve used, like Google Sheets, and how you've leveraged data to inform your strategies. This will show us that you can connect the dots between forecasts and results.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the initiative to align their background with what we’re looking for.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your written application. Use clear language and structure your thoughts well. A personal touch can go a long way, so feel free to share your story and why you’re excited about joining us at StudySmarter!
How to prepare for a job interview at Common Thread Collective
✨Know Your Retention Strategies
Make sure you brush up on the latest trends in retention marketing. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This shows that you not only understand the theory but also have practical experience.
✨Showcase Your Data Skills
Since data analysis is key for this role, come prepared with examples of how you've used data to inform your marketing decisions. Whether it's through Google Sheets or other tools, demonstrate your analytical prowess and how it has impacted your previous campaigns.
✨Communicate Effectively
Practice your storytelling skills! You’ll need to convey complex ideas simply and persuasively. Think about how you can present your past experiences in a way that aligns with the company's mission and values, especially around building trust with clients.
✨Be Ready to Collaborate
This role involves working with various teams, so be prepared to discuss how you've successfully collaborated in the past. Share specific examples of cross-functional projects and how you ensured brand consistency across different channels.
