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- Tasks: Lead lifecycle marketing strategies and communicate insights across various channels.
- Company: Join a dynamic team at Common Thread Collective, focused on innovative marketing solutions.
- Benefits: Fully remote work, flexible schedule, competitive pay, and performance bonuses.
- Why this job: Make a real impact in marketing while growing your skills in a supportive environment.
- Qualifications: 2 years of experience in email/SMS marketing and retention strategies.
- Other info: Clear progression path with regular mentorship and feedback.
The predicted salary is between 24000 - 40000 ÂŁ per year.
Join to apply for the Lifecycle Marketing Strategist role at Common Thread Collective.
Our Mission
Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price".
Key Responsibilities
- Your responsibilities extend far beyond email executionâyou act as a trusted partner to our clients in all areas of customer lifecycle strategy.
- You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and email, SMS, direct mail, and other lifecycle touchpoints we deploy.
- Your ability to explain the "why" strengthens client confidence and builds a deeper sense of partnership.
- You also serve as a dedicated champion of CTC's distinctive lifecycle approach and the tools that power it.
- As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals.
- You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies.
- Lead and communicate lifecycle strategy across all client touchpoints.
- Create predictive forecasts and shape strategic plans using data-driven insights.
- Serve as the primary voice for lifecycle initiatives, translating data into actionable insights for email, SMS, direct mail, and other channels.
- Champion CTC's lifecycle approach and underlying tools.
- Deliver high-impact lifecycle marketing strategies with accountability and excellence.
Qualifications & Core Values
- Autodidact: Naturally curious, absorbs information quickly, embraces feedback, and independently refines skills.
- Unimpeachable Character: Embodies pride, honesty, communicates hard truths, takes full ownership, values constructive feedback.
- Competitive Greatness: Performs when it matters, shows determination, adapts to change, and is passionate about work.
Minimum Experience Requirement
- At least 2 years handsâon experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
- At least 2 years experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
Onboarding & KickâOff
- Be willing to put in the hard work required and be hungry enough to go through the kickoff.
- Fast feedback implementation and quality deliverables on time.
- Perseverance and learning from repetitive exercises.
- Align with the team and contribute to the Brain Trust for Ideas across clients.
- Manage, align & work with your pod members including Growth Strategist, Meta/Google/Channel Media Buyer, and Creative Strategist.
- Maintain data integrity across Statlas and other tracking tools.
- Execute the Prophit system, build email forecasts and marketing calendars.
- Analyze metrics and KPIs, provide insights, and adjust strategy.
- Integrate best practices across email, SMS, memberships, loyalty programs, popups, etc.
- Ensure deliverables on-brand, technically sound, and aligned with client forecast & strategy.
Client Communication
- Champion communication, ensuring alignment on retention and revenue goals.
- Send daily performance updates and weekly Slack reports.
- Provide insights and collaborate with Growth Strategists and Media Buyers.
Growth, Transparency & Fairness
- Clear progression path based on experience and quality of execution.
- Access a weekly performance dashboard comparing metrics across team members.
- Transparent pay and contract terms; consistent roadmap for increasing earnings.
- Regular mentorship, feedback, and performance evaluations.
Salary Range
- First 30 days â $1.5 K (Partâtime transition phase)
- Days 31â60 â $3 K (Fullâtime start)
- Days 61â90 â $4â5 K + performance bonuses (depends on client quantity and quality of work).
Location & Environment
- Fully remote with the ability to pick your schedule.
- Embrace autonomy with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks.
Seniority Level
Entry level
Employment Type
Fullâtime
Job Function
Marketing and Sales
Industries
Advertising Services
Lifecycle Marketing Strategist in Birmingham employer: Common Thread Collective
Contact Detail:
Common Thread Collective Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Lifecycle Marketing Strategist in Birmingham
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. The more connections we make, the better our chances of landing that Lifecycle Marketing Strategist role.
â¨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and SMS campaigns. We want to demonstrate our ability to drive results and engage customers effectively.
â¨Tip Number 3
Prepare for interviews by practising common questions related to lifecycle marketing. We should be ready to explain our strategies and how we can contribute to the team at Common Thread Collective.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure our application gets noticed. Plus, it shows weâre serious about joining the team and contributing to their mission.
We think you need these skills to ace Lifecycle Marketing Strategist in Birmingham
Some tips for your application đŤĄ
Show Your Passion: When writing your application, let your enthusiasm for lifecycle marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission.
Be Specific: Use concrete examples from your past experiences to demonstrate your skills in email and SMS marketing. We love seeing how you've tackled challenges and achieved resultsâso donât hold back!
Tailor Your Application: Make sure to customise your application to reflect the key responsibilities and qualifications mentioned in the job description. This shows us that youâve done your homework and understand what weâre looking for.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, itâs super easy!
How to prepare for a job interview at Common Thread Collective
â¨Know Your Lifecycle Marketing Inside Out
Before the interview, brush up on your knowledge of lifecycle marketing strategies. Be ready to discuss how you've successfully executed email and SMS campaigns in the past, and think about specific examples that showcase your ability to drive customer retention and revenue.
â¨Showcase Your Data-Driven Mindset
Since this role heavily relies on data insights, prepare to talk about how you've used data to shape marketing strategies. Bring examples of predictive forecasts you've created and how they influenced your decisions. This will demonstrate your analytical skills and your ability to translate data into actionable insights.
â¨Emphasise Your Communication Skills
As a Lifecycle Marketing Strategist, you'll need to communicate effectively with clients and team members. Practice articulating your thoughts clearly and confidently. Think about how you can explain complex strategies in simple terms, as this will be crucial in building client trust and partnership.
â¨Demonstrate Your Autodidact Nature
The company values self-learners, so be prepared to share how you've independently refined your skills in marketing. Discuss any courses, books, or resources you've used to stay updated in the field. This shows your commitment to personal growth and adaptability, which are key traits for success in this role.
