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- Tasks: Drive client growth through innovative CRM and retention strategies using data-driven insights.
- Company: Join a dynamic team at Common Thread Collective, focused on impactful marketing solutions.
- Benefits: Competitive salary, remote work flexibility, and opportunities for rapid career progression.
- Why this job: Make a real impact in e-commerce while developing your skills in a supportive environment.
- Qualifications: 2+ years in email/SMS marketing and retention strategies; Klaviyo experience required.
- Other info: Work under an inspiring leader dedicated to your professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price". We are looking for a highly motivated and results-driven CRM & Retention Strategist to join our team. In this role at Common Thread Collective (CTC), you will hold a central strategic position, supporting our clients in achieving sustainable and scalable growth. Your primary mission is to generate consistent, predictable revenue through retention-led initiatives—leveraging data-driven insights to build accurate forecasts, inform strategic decisions, and maintain reliable performance.
Your expertise is essential, encompassing both our proprietary forecasting frameworks and the core principles of retention marketing. Your influence extends well beyond managing email channels—you serve as a strategic partner to clients across all facets of retention. You articulate the logic behind our recommendations clearly and convincingly, linking forecasting outputs to the email, SMS, direct mail, and additional lifecycle touchpoints we deploy. Your communication strengthens trust, aligns stakeholders, and elevates the overall client relationship.
You also champion CTC's retention philosophy and the systems that operationalize it. As a CRM & Retention Strategist, you bring rigor and intentionality to every initiative, ensuring each program meets the highest execution standards and remains tightly aligned with client goals. You excel at tackling complex problems, take full ownership of results, and are dedicated to building, refining, and scaling impactful retention programs.
We embody the mindset "Everyday in Every Play, Count on Me"—holding ourselves accountable, aiming for excellence, and consistently delivering meaningful outcomes.
WHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if… Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.
- AUTODIDACT: Naturally curious and an autodidact, able to absorb information quickly and effectively. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
- UNIMPEACHABLE CHARACTER: Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths.
- COMPETITIVE GREATNESS: Performs at their best when it matters most, demonstrating an unyielding determination to get things done, regardless of obstacles.
Minimum Experience Requirement
- At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
- A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
- A minimum of 2 years of hands-on experience using Klaviyo, including building campaigns, flows, segmentation strategies, and performance optimization.
Please apply only if you meet all minimum experience requirements listed above.
What Success Looks Like
NECESSARY SKILLS
- KICK OFF PERIOD: Be willing to put in the hard work required and be hungry enough to go through the kick off.
- ONBOARDING: Align with the team and contribute to the team called Brain Trust for Ideas across clients.
ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK
- Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
- Ensuring alignment with the client vs the forecast & strategy.
Client Communication
You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps.
CONTRIBUTING BACK
Contributing your learnings back to the system for feedback and continuous improvement.
NEXT-LEVEL SKILLS
- Communication Skills: Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
- Great Data Analysis skills: Strong raw talent for data analysis, with an eagerness to learn and improve.
DOMAIN MANAGEMENT
Your supervisor would be Josh Tay, The Director of Retention. Working under Josh's guidance will push you to your limits in the best possible way.
JOB SCOPE
- Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications.
- Write briefs and ensure the rest of the team is able to execute on it.
WHAT'S IN IT FOR ME?
SALARY RANGE: First 30 days – $2K (Part-time transition phase). Days 31–60 – $3K (Full-time start). Days 61–90 – 4-6k base salary + monthly bonus.
My Commitment to You: You will work harder, learn more than ever before, and get recognized by the world for your expertise.
Location & Environment: Fully remote with the ability to pick your schedule.
CRM & Retention Strategist in Birmingham employer: Common Thread Collective
Contact Detail:
Common Thread Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Retention Strategist in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in CRM and retention strategies. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and be ready to discuss how your experience aligns with their mission. Confidence is key, so practice your pitch and be ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you on board!
We think you need these skills to ace CRM & Retention Strategist in Birmingham
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for CRM and retention marketing shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about making a difference in this field.
Tailor Your Experience: Make sure to highlight your relevant experience in email and SMS marketing. We love seeing how you've driven results in past roles, so be specific about the campaigns you've worked on and the impact they had.
Be Authentic: We value honesty and character, so don’t be afraid to share your unique perspective and experiences. If you’ve faced challenges, talk about how you overcame them. Authenticity goes a long way with us!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process smoothly!
How to prepare for a job interview at Common Thread Collective
✨Know Your Numbers
As a CRM & Retention Strategist, you'll need to demonstrate your data-driven mindset. Brush up on key metrics like customer lifetime value and retention rates. Be ready to discuss how you've used data in past roles to drive results, as this will show your analytical skills and understanding of the role.
✨Showcase Your Autodidact Nature
This role values self-learners who can absorb information quickly. Prepare examples of how you've taken the initiative to learn new tools or strategies independently. Highlight any relevant courses or certifications you've pursued that align with retention marketing or CRM systems.
✨Communicate Clearly and Confidently
Effective communication is key in this position. Practice articulating your thoughts on retention strategies and how you would present them to clients. Use clear, concise language and be prepared to explain complex concepts in a way that's easy to understand.
✨Embrace Feedback
The company values those who can take constructive criticism and use it for growth. During the interview, express your openness to feedback and share instances where you've successfully implemented suggestions to improve your work. This shows you're adaptable and committed to excellence.
