Head of Digital Advertising Strategy Birmingham, United Kingdom

Our Mission is to be able to say - “Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price.” We’re looking for a results-driven and experienced Head of Digital Advertising Strategy to join our team. The Head of Digital Advertising Strategy position at Common Thread Collective (CTC) plays a key role in scaling our clients’ success. It centers on creating accurate forecasts to drive our clients toward their goals, followed by meticulously executing strategies to materialize these goals daily.

Your actions and decisions embody CTC’s Global core values, serving as a guiding force for these principles. At CTC, your trained expertise is invaluable, covering the entire spectrum of CTC’s Strategic Forecasting methods and the foundational principles of media acquisition. Your role goes beyond delivering tangible business results; it involves a proactive engagement with our clients, ensuring transparent communication regarding the actions undertaken and the performance relative to the forecasts. This ongoing dialogue not only fosters trust but also cements the partnership between CTC and its clients, guiding them through the complexities of media acquisition and strategic planning.

You stand as a representative and zealous advocate for CTC's distinctive approach to media acquisition and its accompanying tools. As a Head of Digital Advertising Strategy, you lead by example and set a high standard. You view challenges as opportunities to excel and take great pride in your ability to drive results with precision and impact. At CTC, we embrace the mantra, “Everyday in Everyplay, Count on Me,” meaning we take ownership, deliver excellence, and see things through to the end.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if… Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business. To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions—from recruiting, to hiring, to raises, to promotions, to how we spend our time and money—in the direction of three committed values. We recognize these values aren’t for everyone. They’re challenging. In fact, they’re so challenging, that’s why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We’re looking for those who are interested in making their work significant.

• AUTODIDACT: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers. Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction. Demonstrates resourcefulness, and independently refine your skills without being prompted. Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.
• UNIMPEACHABLE CHARACTER: Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation. Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset. Values constructive feedback and integrates it, understanding nothing great is built without feedback.
• COMPETITIVE GREATNESS: Performs at their best when it matters most, The Enjoyment of Hard Challenges. Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

What Success Looks Like

NECESSARY SKILLS

• TRAINING PERIOD: Be willing to put in the hard work required and be hungry enough to go through the training. Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill. The ability to take feedback and implement it fast. Finish the work to the fullest with quality and on time. Perseverance. Remember and learn from the repetitive doing of the exercises.
• ONBOARDING: Align with the team and contribute to the team called Brain Trust for Ideas across clients. Manage, align & work with the team members of your pod including Google strategist, Creative Strategist, and Email Strategist. Ability to organize, prioritize, and manage multiple tasks with great attention to detail. Upkeep of data integrity of your clients across Statlas. Be responsible for the execution of the Prophet system for your clients. Building a Growth Forecast for your clients. Building a Growth map using the Prophet System. Data Analysis required for the Map. Marketing calendar alignment and upkeep with clients. The Daily Execution and Actualisation vs the Forecast. You make tactical deconstructions and actualize the projections each day to adjust them to meet KPIs. Combine data analysis and feedback from clients to develop strategic plans for the future. When it’s time to pivot you are among the first early adopters. Take a lead in situations that present any obstacle to execution. An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions. Responsible for the implementation of CTC’s Meta best practices. Build campaigns using our structure and best practices. Upkeep and management of our ideologies and processes throughout the account. Monitoring active campaigns, and adjusting budgets and strategy to ensure the best possible chance of hitting the Daily Projected Targets. Implementing tests in your accounts in an effort to beat your best-performing campaigns.
• ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK: Ensuring you are within a 5% Delta to the Forecast. Ensuring daily alignment with the client vs the forecast & strategy. Ensuring following the Prophet system execution to 100% within the timeline required. Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.
• Client Communication: You are a champion of communication, ensuring the client is aligned on the Growth Map goals and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines. Responsible for sending daily performance updates to the client. Ensure alignment across Strategy and Forecast with the client for every day of the week. Providing weekly updates on the Weekly Strategy Call.
• CONTRIBUTING BACK: Contributing your learnings back to the system for feedback and continuous improvement. Contributing & collaborating in ideas and learning across teams. Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

• Communication Skills: Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders. Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence. Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making. Strong raw talent for data analysis, with an eagerness to learn and improve. Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.
• Past Experience: Historical expertise that compounds to bring a well-rounded perspective and adds value to the role. A breadth of experience from any of the multiple domains, including mathematics, data analytics, business operations, retail, finance, media buying, etc.
• Critical Thinking: Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems. Naturally adept at dissecting issues and proposing practical, impactful solutions.
• Impact: Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry. Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact. Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results: You will merge the Finance and Marketing sides of a business to build a forecasted strategy to help the business achieve its goal. Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophet system to ensure top-quality results for clients. Consistently deliver high-accuracy performance within a 5% delta across the Prophet system’s Growth Map and Statlas. Lead and collaborate with your team to optimize productivity and maintain high-performance standards. Apply best practices in media buying to drive outstanding results, ensuring no one could achieve better outcomes in your role. Maintain client satisfaction levels above benchmark rates, aligning daily on forecasts to exceed client expectations. Adhere to rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution. Meet all deadlines and budget requirements, ensuring timely and on Target Performance. Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT: Your supervisor would be Joy Sharma, The Director of the CTC Accelerator Program. As an Accelerator Strategist, you’ll report directly to Joy Sharma —a leader known for his relentless pursuit of excellence and an unmatched passion for growth strategy. Joy is a rare mentor, often described as the closest you’ll come to learning directly from Taylor Holiday himself. With a career built on his own rigorous, self-driven learning, Joy has transformed numerous team members into top-tier strategists, instilling in them the values of dedication, precision, and continuous improvement. Working under Joy's guidance will push you to your limits in the best possible way. He models the value of hard work, and learning from him feels like “drinking from a firehose”—you’ll absorb knowledge quickly and consistently, experiencing tremendous growth. Joy is committed to personally ensuring you reach your full potential as a Head of Digital Advertising Strategy, supporting your journey every step of the way.

ORIENTATION: This role will be client-facing.

WHAT’S IN IT FOR ME?

• SALARY RANGE: First month: $2,000. Second month: $4,000. Third month (on average): $7,000 a month. 1st Year Annual Range: $64,000-$76,000. 2nd Year Annual Range: $100,000-$120,000. This will depend on the amount of clients and the quality of work.
• Growth, Transparency, and Fairness in Career Development: Progress is Clearly Defined. Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level. Fairness and transparency are prioritized. Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics. Pay transparency is upheld for all team members. With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress.
• My Commitment to You: You will work harder, learn more than ever before, and “make more than you ever have.” You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression. We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it. Fully remote with the ability to pick your schedule. Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you’re consistently challenged and engaged with new opportunities daily.