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For Companies At a Glance
- Tasks: Drive growth through performance marketing, CRM, SEO, and digital reporting.
- Company: Join a vibrant collective of wellness brands in London.
- Benefits: Enjoy 25 days leave, hybrid working, and a supportive team culture.
- Why this job: Make a real impact on community wellness while honing your marketing skills.
- Qualifications: 4+ years in digital marketing with a focus on B2C or lifestyle brands.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Common Bond is a London-based collective of leading movement and wellness brands: Barrecore, Boom Cycle, KOBOX, Reformcore and Triyoga. Together, we create uplifting studio experiences that help people feel stronger, more grounded and more connected. Across our 10 locations, we prioritise community, consistency and care, delivering best-in-class experiences led by passionate teams. As we continue to grow, we're looking for people who share our belief that wellness is most powerful when it's shared.
About the Role
Common Bond is seeking an analytical, commercially minded Growth & Performance Marketeer to own our performance marketing, CRM/email marketing, SEO and digital reporting across the group. This role is central to driving acquisition, engagement and retention, from paid digital campaigns and lifecycle emails to website optimisation and analytics.
Working closely with the Head of Marketing and our in-house creative team, you'll balance analytical precision with creative collaboration, ensuring campaigns look great, perform strongly and scale efficiently. You'll be the person who transforms brand storytelling into measurable, repeatable digital growth.
Leave: 25 Days per annum (plus bank holidays)
Hybrid Working: 3 days a week in London Bridge office
Key Responsibilities
- Paid Media & Acquisition
- Develop and manage performance strategy across Google Ads, Meta Ads, retargeting and other digital channels.
- Lead B2B LinkedIn campaigns to support our corporate wellness offering.
- Plan, launch and optimise campaigns to drive reach, acquisition and conversion.
- Continuously test, iterate and scale activity to improve efficiency and ROI.
- Work with the creative team to brief and optimise performance-led ad assets.
- CRM & Email Marketing
- Own and execute CRM strategy through our dedicated email marketing platform.
- Build audience segmentation, automated journeys, lifecycle flows and personalised campaigns.
- Lead planning, creative briefing, building and scheduling of weekly and automated emails.
- Analyse behaviour and booking patterns using Mindbody as a data source, integrating insights into CRM activity.
- Improve conversion, retention and engagement across the digital customer lifecycle.
- SEO & Website Performance
- Drive SEO strategy to increase organic visibility, keyword ranking and quality traffic.
- Optimise content, metadata, landing pages and site structure to support acquisition goals.
- Collaborate with internal/external teams on UX improvements and conversion-rate optimisation.
- Monitor booking funnels and user behaviour to improve conversion and online experience.
- Analytics & Reporting
- Build and deliver weekly, monthly and campaign-based reports across paid, CRM and web.
- Use GA4, Looker Studio and platform data to surface insights and recommend optimisations.
- Track KPIs across all digital channels, ensuring spend aligns with department and business objectives.
- Provide data-driven support for strategic marketing decisions.
- Budget & Targets
- Own daily, weekly, and monthly optimisation of paid activity within budget set by the Head of Marketing.
- Translate top-line budget and growth targets into channel-level plans, pacing, and performance actions.
- Monitor performance across Paid, CRM, and SEO, providing proactive recommendations to hit and exceed targets.
- Work closely with the Head of Marketing to align digital strategy with broader marketing, brand and business goals.
- Work closely with Design & Creative Lead to brief, adapt and optimise assets for paid, CRM and website use.
- Share insights across teams and stay up to date with digital trends and tools.
Skills & Experience Required
- 4+ years' experience in digital or performance marketing in a B2C or lifestyle brand.
- Proven track record managing Google Ads, Meta Ads and TikTok ad campaigns end-to-end.
- Experience running LinkedIn Campaign Manager for B2B or corporate lead generation.
- Strong CRM and email marketing experience: segmentation, automation, personalisation, reporting.
- Experience working with Mindbody data (or similar booking systems) to inform digital strategy.
- Strong SEO and web optimisation knowledge.
- Highly analytical, with the ability to turn data into actionable recommendations.
- Confident managing budgets, forecasting and performance reporting.
- Comfortable working in a fast-paced, multi-brand environment.
- Experience in fitness, wellness, hospitality or lifestyle brands.
- Knowledge of CRO and landing page optimisation.
- Experience briefing and adapting creative for performance channels.
Success in This Role Looks Like
- Consistently improving ROI across paid channels.
- Sustained growth in reach, engagement and customer acquisition.
- Effective CRM automations and campaigns that drive measurable increases in engagement, conversion and retention.
- Clear, actionable digital reporting that supports strategic decisions.
- Strong collaboration with creative and brand teams to deliver high-performing campaigns.
- Meaningful impact on customer conversion, booking frequency and overall digital performance.
Growth Marketing Manager in London employer: Common Bond
Contact Detail:
Common Bond Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wellness and fitness industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns, analytics reports, and any creative work. This is your chance to shine and demonstrate how you can drive growth for Common Bond.
✨Tip Number 3
Prepare for interviews by researching Common Bond’s brands and their unique selling points. Think about how your experience aligns with their mission of community and wellness. Bring ideas to the table on how you can enhance their performance marketing strategies!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Common Bond family!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience with performance marketing, CRM, and SEO, as these are key areas for us at Common Bond.
Showcase Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics to improve marketing campaigns in the past. This will show us that you can turn insights into action.
Be Creative Yet Precise: While we appreciate creativity, we also value precision. When discussing your past campaigns, balance your creative ideas with measurable outcomes to demonstrate your ability to drive results.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Common Bond
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to performance marketing, CRM, and SEO. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
While numbers are crucial, creativity is equally important. Prepare examples of successful campaigns you've led that combined both analytical precision and creative flair. Think about how you can transform brand storytelling into measurable growth.
✨Understand the Brand
Familiarise yourself with Common Bond and its brands like Barrecore and KOBOX. Understand their community focus and wellness philosophy. This will help you align your answers with their values and show that you're genuinely interested in contributing to their mission.
✨Prepare for Collaboration
This role involves working closely with various teams. Be ready to discuss how you've successfully collaborated with creative teams in the past. Highlight your ability to brief and adapt creative assets for different channels, ensuring they perform well across the board.
