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- Tasks: Lead marketing strategies for API products and create engaging content.
- Company: Commify transforms business communications with innovative solutions like SMS and WhatsApp.
- Benefits: Enjoy flexible hybrid working, 27 days leave, and a performance bonus scheme.
- Why this job: Join a dynamic team driving innovation in API marketing with a focus on collaboration and impact.
- Qualifications: Experience in product marketing, strong communication skills, and knowledge of API technologies required.
- Other info: Celebrate your birthday off and enjoy dedicated wellbeing and community support days.
The predicted salary is between 36000 - 60000 £ per year.
At Commify, we specialise in transforming business communications through our extensive range of solutions, which include SMS, WhatsApp, Email, and more. As part of our commitment to innovation and customer success, we are looking for a Product Marketing Manager – API who will champion our API products and drive their adoption in the market.
In this pivotal role, you will be responsible for defining and executing marketing strategies that position our API solutions as leaders in the industry. You will collaborate closely with product management, sales, and technical teams to craft compelling messaging, develop go-to-market strategies, and create impactful content that resonates with developers and businesses alike.
Key Responsibilities:
- Develop and implement product marketing strategies for Commify\’s API offerings, aligning them with overall business goals and objectives.
- Create and maintain product messaging, positioning, value propositions, and go-to-market activities tailored to the API market.
- Collaborate with cross-functional teams including product management, development, and sales to ensure alignment on product roadmap and marketing initiatives.
- Produce high-quality marketing content, including case studies, whitepapers, blog posts, and product documentation.
- Conduct market research to identify industry trends, competitor offerings, and customer needs.
- Engage with customers and partners to gather feedback and insights that inform product positioning and enhancements.
- Plan and execute marketing campaigns to drive awareness and adoption of API products, leveraging digital channels, webinars, and events.
- Monitor and analyse key performance metrics to evaluate the success of marketing initiatives and adjust strategies as needed.
The Person:
- Proven experience in product marketing, preferably within the Business Communications, API or software development sector.
- Strong understanding of API technologies and their applications in business communications.
- Exceptional verbal and written communication skills, with the ability to craft clear and engaging content.
- Experience in developing go-to-market strategies and executing successful product launches.
- Analytical mindset with the ability to use data and market insights to drive marketing decisions.
- Proficient in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Ability to work collaboratively across teams and interact with technical stakeholders effectively.
- Attractive Salary
- Performance-based Company Bonus Scheme
- Healthcare Cash Plan
- Enjoy 27 days of annual leave, in addition to Bank Holidays
- Take your Birthday off to celebrate!
- 2 dedicated Wellbeing Days off
- 2 Giving Back Days to support your community
- 5% Employer Pension Contribution
- Death in Service benefit (4x your salary)
- Exciting End-of-Year Award
- Fun Team Socials
- Opportunities for Training & Development
- Flexible Hybrid Working Options
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Product Marketing Manager - API employer: Commify
Contact Detail:
Commify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - API
✨Tip Number 1
Familiarise yourself with the latest trends in API technologies and business communications. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the product marketing and API sectors. Attend industry events, webinars, or online forums where you can connect with others and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've successfully driven product adoption or crafted compelling messaging for similar products.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform marketing decisions. Highlight any tools or platforms you've used to track performance metrics and adjust strategies accordingly.
We think you need these skills to ace Product Marketing Manager - API
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Product Marketing Manager - API position at Commify. Understand the key responsibilities and required skills to tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, particularly within the API or business communications sector. Emphasise your achievements and how they align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for API technologies and your understanding of the market. Use specific examples from your past experiences to demonstrate how you can contribute to Commify's goals.
Showcase Your Communication Skills: Since exceptional verbal and written communication skills are crucial for this role, ensure that your application materials are well-written, clear, and engaging. This is your chance to demonstrate your ability to craft compelling content.
How to prepare for a job interview at Commify
✨Understand API Technologies
Make sure you have a solid grasp of API technologies and their applications in business communications. Be prepared to discuss how these technologies can drive value for customers and how you would position them in the market.
✨Showcase Your Marketing Strategy Skills
Be ready to share examples of successful marketing strategies you've developed in the past. Highlight your experience with go-to-market strategies and how you've executed product launches, especially in the tech or communications sector.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with product management, sales, and technical teams, think of examples where you've successfully collaborated across different departments. Emphasise your ability to communicate effectively with both technical and non-technical stakeholders.
✨Demonstrate Analytical Thinking
Prepare to discuss how you've used data and market insights to inform your marketing decisions. Be ready to talk about key performance metrics you've monitored in previous roles and how you've adjusted strategies based on your findings.
