At a Glance
- Tasks: Lead the go-to-market strategy for our global partner ecosystem and drive commercial success.
- Company: Join Commify, a leading CPaaS company with a vibrant, diverse culture.
- Benefits: Enjoy a competitive salary, company bonus, healthcare plan, and 27 days of annual leave.
- Other info: Collaborate with global teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a high-profile role shaping the digital future.
- Qualifications: Experience in product marketing with ISVs and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
At Commify, we’re not just a company, we’re a globally connected team of innovators who love what we do. As a CPaaS leader with 25 years of groundbreaking experience, we’re the force behind over 7 billion customer interactions each year, enabling businesses worldwide to connect via advanced channels like SMS, RCS, and complex mobile journeys.
Our culture is our core strength. Operating across the UK, EMEA, the USA, and Australia, we’ve fostered a truly diverse and connected environment, earning a consistent 4 out of 5 culture score in our employee engagement surveys. You’ll join a vibrant team where your diverse experience makes a daily global impact.
We need talented people to grow a global company where everyone feels proud to belong, have a purpose and do their best to directly shape the digital future.
We are seeking a highly motivated, strategic and technically proficient Product Marketing Manager (ISVs & Integrations) to own the commercial success of our ISV ecosystem. In this pivotal role, you will be responsible for defining and executing the go‑to‑market (GTM) strategy for our ISV business which includes third‑party integrations, partner plug‑ins, and leading the rollout of a global partner programme. This is a high profile role to lead a core area of our global commercial strategy and as such would need to work collaboratively with colleagues on the Executive leadership team and the senior management team around the world.
The Role:
- You will bridge the gap between our core product and the broader technology ecosystem, ensuring our solutions are seamlessly integrated into the platforms our customers use every day (e.g., CRMs, ERPs, e-commerce platforms) and that our partners are empowered to drive mutual growth.
- You will call on your experience to analyse our ICPs, prioritise integrations and maximise commercial success via robust GTM plans.
Key Responsibilities:
- Global Partner Programme Launch: Design, build, and execute the comprehensive GTM and marketing framework for our new global partner ecosystem, driving adoption among ISVs, system integrators, and channel partners.
- ISVs and Integrations GTM Strategy: Lead the full lifecycle marketing for third‑party integrations, from initial strategy creation, proposition development and positioning, through to supporting co‑marketing campaigns and sustained partner‑led growth.
- Ecosystem Positioning & Messaging: Craft compelling messaging that highlights the unique value of our integrations. Translate complex API architectures into tangible business benefits for both partners and end‑users.
- Cross‑Functional & External Leadership: Collaborate closely with Product, Engineering, Sales, and Marketing, while acting as the primary point of contact for strategic partners.
- Partner Enablement: Create high‑impact enablement collateral, technical playbooks, case studies, and training materials to help internal sales teams and external partners sell more effectively.
- Market Intelligence: Conduct in‑depth market and competitive analysis of the partner ecosystem landscape to identify new integration opportunities and trends.
- Data‑Driven Optimisation: Track, measure, and report on the ROI of partner marketing initiatives and integration adoption, using insights to continuously optimise performance.
The Person:
- Experience in product marketing (or similar) working with Independent Software Vendors (ISVs) or relevant commercial partners.
- Experience and technical understanding of API products, CPaaS (Communication Platform as a Service), and/or with developer tools would be a distinct advantage.
- Experience of working in a global role or with teams based internationally is essential.
- Technical Acumen: Understanding of various messaging channels (SMS, RCS, WhatsApp Business API, Email, Push Notifications) and their respective APIs, protocols, and use cases highly desirable.
- Familiarity with concepts like deliverability, message routing, compliance (e.g., GDPR, TCPA), and common challenges in business messaging.
- Go‑to‑Market Expertise: Proven experience in developing and executing a successful organisational partner programme, go‑to‑market strategies for Partners, and demonstrable experience of working within a partner ecosystem e.g. partner market place apps.
- Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts clearly and concisely to both technical and non‑technical audiences.
- A strong orator, comfortable in front of large, senior groups, and a solid writer. Comfortable and convincing with C‑suite.
- Analytical & Numerate: Strong analytical skills, with the ability to interpret data and make commercial data‑driven decisions, and ROI‑tracking skills to prove what is/isn’t working.
- Collaboration & People Skills: Excellent people and management skills to interact with Executive team, commercial and technical colleagues, cross‑functional teams, and third parties.
- Ability to represent Commify externally to strategic partners.
- Self‑Starter: A proactive and results‑oriented approach.
Benefits:
- Competitive Salary depending on experience
- Company Bonus
- Comprehensive healthcare cash plan
- A generous 27 days of annual leave in addition to
Product Marketing Manager in Cardiff employer: Commify
Commify is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Nottingham. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and innovation within the ISV ecosystem. Our commitment to work-life balance and a supportive environment makes Commify a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Commify and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Commify are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Commify on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Commify. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Commify. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Commify:Show us that you’ve done your homework! In your application, briefly mention what you admire about Commify’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Commify
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Commify will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Commify, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
