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For Companies At a Glance
- Tasks: Lead marketing strategies for API products and create engaging content.
- Company: Commify transforms business communications with innovative solutions like SMS and WhatsApp.
- Benefits: Enjoy flexible hybrid working, 27 days leave, and a performance bonus scheme.
- Why this job: Join a dynamic team driving innovation in API marketing with a focus on collaboration and impact.
- Qualifications: Experience in product marketing, strong communication skills, and knowledge of API technologies required.
- Other info: Celebrate your birthday off and enjoy dedicated wellbeing and community support days.
The predicted salary is between 36000 - 60000 £ per year.
Overview
At Commify, we specialise in transforming business communications through our extensive range of solutions, which include SMS, WhatsApp, Email, and more. As part of our commitment to innovation and customer success, we are looking for a Product Marketing Manager – API who will champion our API products and drive their adoption in the market.
In this pivotal role, you will be responsible for defining and executing marketing strategies that position our API solutions as leaders in the industry. You will collaborate closely with product management, sales, and technical teams to craft compelling messaging, develop go-to-market strategies, and create impactful content that resonates with developers and businesses alike.
Key Responsibilities
- Develop and implement product marketing strategies for Commify\’s API offerings, aligning them with overall business goals and objectives.
- Create and maintain product messaging, positioning, value propositions, and go-to-market activities tailored to the API market.
- Collaborate with cross-functional teams including product management, development, and sales to ensure alignment on product roadmap and marketing initiatives.
- Produce high-quality marketing content, including case studies, whitepapers, blog posts, and product documentation.
- Conduct market research to identify industry trends, competitor offerings, and customer needs.
- Engage with customers and partners to gather feedback and insights that inform product positioning and enhancements.
- Plan and execute marketing campaigns to drive awareness and adoption of API products, leveraging digital channels, webinars, and events.
- Monitor and analyse key performance metrics to evaluate the success of marketing initiatives and adjust strategies as needed.
The Person
- Proven experience in product marketing, preferably within the Business Communications, API or software development sector.
- Strong understanding of API technologies and their applications in business communications.
- Exceptional verbal and written communication skills, with the ability to craft clear and engaging content.
- Experience in developing go-to-market strategies and executing successful product launches.
- Analytical mindset with the ability to use data and market insights to drive marketing decisions.
- Proficient in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Ability to work collaboratively across teams and interact with technical stakeholders effectively.
Benefits
- Attractive Salary
- Performance-based Company Bonus Scheme
- Healthcare Cash Plan
- Enjoy 27 days of annual leave, in addition to Bank Holidays
- Take your Birthday off to celebrate!
- 2 dedicated Wellbeing Days off
- 2 Giving Back Days to support your community
- 5% Employer Pension Contribution
- Death in Service benefit (4x your salary)
- Exciting End-of-Year Award
- Fun Team Socials
- Opportunities for Training & Development
- Flexible Hybrid Working Options
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Product Marketing Manager - API employer: Commify Group
Contact Detail:
Commify Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - API
✨Tip Number 1
Familiarise yourself with the latest trends in API technologies and business communications. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the product marketing and API sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and gain insights into the company culture at Commify.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've successfully driven product adoption and engagement, as this will demonstrate your capability for the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform marketing decisions. Highlight any tools or methodologies you've employed to measure campaign success, as this aligns well with the responsibilities of the position.
We think you need these skills to ace Product Marketing Manager - API
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager - API position at Commify. Tailor your application to highlight relevant experience in product marketing and API technologies.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, particularly within the business communications or software development sectors. Highlight specific achievements related to go-to-market strategies and successful product launches.
Write a Tailored Cover Letter: In your cover letter, express your passion for API products and how your skills align with Commify's goals. Use specific examples from your past work to demonstrate your ability to drive product adoption and create impactful marketing content.
Showcase Your Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data and market insights to inform marketing decisions in your previous roles. This will show that you can monitor and analyse key performance metrics effectively.
How to prepare for a job interview at Commify Group
✨Understand API Technologies
Make sure you have a solid grasp of API technologies and their applications in business communications. Be prepared to discuss how these technologies can drive value for customers and how you would position them in the market.
✨Showcase Your Marketing Strategy Skills
Be ready to share examples of successful marketing strategies you've developed in the past. Highlight your experience with go-to-market strategies and how you've executed product launches, especially in the tech or communications sector.
✨Prepare Compelling Content Samples
Bring along samples of high-quality marketing content you've produced, such as case studies or blog posts. This will demonstrate your ability to create engaging messaging that resonates with both developers and businesses.
✨Demonstrate Analytical Thinking
Be prepared to discuss how you've used data and market insights to inform your marketing decisions. Show that you can monitor and analyse key performance metrics to evaluate the success of your initiatives.
