At a Glance
- Tasks: Uncover insights from digital data to drive marketing decisions and enhance customer engagement.
- Company: Join Mitchells & Butlers, home to iconic UK hospitality brands.
- Benefits: Enjoy hybrid working, annual bonuses, discounts, and a private medical plan.
- Other info: Be part of a diverse team that values inclusion and innovation.
- Why this job: Make a real impact by transforming data into actionable insights for well-known brands.
- Qualifications: Advanced SQL skills and experience with data visualisation tools required.
The predicted salary is between 30000 - 40000 £ per year.
Digital Data Analyst
Are you a data-driven analyst who thrives on uncovering insights, solving complex business challenges, and influencing commercial decisions through digital data?
At Mitchells & Butlers, we're home to some of the UK's most loved hospitality brands, including Toby
Carvery, Miller & Carter, Harvester, All Bar One, O’Neill’s, and hundreds of iconic pubs and restaurants across the country.
With over 1,600 locations, millions of guest interactions, and an ambitious digital transformation agenda, data has never been more important to our success.
We're looking for a Digital Data Analyst to join our growing Data & Analytics team and help us unlock the full value of our customer and digital data.
This is a fantastic opportunity for an analytical, commercially minded professional who wants to work with large-scale datasets, modern analytics tools, and a diverse portfolio of household-name brands.
The Role
Reporting to the Data & Analytics Manager, you'll play a pivotal role in helping our Customer Marketing and Brand teams make smarter, data-led decisions.
You'll transform complex digital and customer data into actionable insights, enabling improved marketing performance, stronger customer engagement, and enhanced commercial outcomes across our business.
This is an exciting opportunity to work at the intersection of data, digital marketing, customer analytics, and commercial strategy, supporting both day-to-day performance optimisation and longer-term business initiatives.
This role is a hybrid working role based out of our Birmingham City head office.
You’ll be rewarded
- Hybrid and flexible working arrangements.
- Annual bonus scheme.
- 33% discount across all Mitchells & Butlers brands.
- 20% Friends & Family discount for five nominated guests.
- Private medical plan.
- Pension scheme.
- 26 days annual leave.
- Free shares programme.
- High street retail discounts.
- Employee assistance programme and wellbeing support.
What You'll Be Doing in this Digital Data Analyst role
- Deliver actionable insights that influence strategic and operational decision-making across our brands.
- Analyse digital, customer and campaign performance data to identify trends, opportunities and recommendations for growth.
- Design, build and maintain engaging dashboards, reports and visualisations that bring data to life.
- Partner with Customer Marketing, CRM and Brand Marketing teams to measure campaign effectiveness and optimise audience engagement.
- Support customer segmentation, targeting strategies and audience activation initiatives.
- Monitor key digital and customer KPIs, providing clear performance reporting to stakeholders.
- Help shape best practice in data analysis, reporting, visualisation and governance.
- Collaborate with external data and technology partners to support ongoing projects and innovation.
- Contribute to exciting initiatives that continue to evolve and modernise our data landscape.
What skills you will bring to this Digital Data Analyst role
- Advanced SQL skills with experience extracting, manipulating and analysing large datasets.
- Strong experience with business intelligence and visualisation tools such as Power BI, Tableau, Qlik or similar.
- Experience creating scalable reporting solutions and meaningful KPI frameworks.
- Ability to communicate complex analysis clearly to both technical and non-technical audiences.
- Strong stakeholder management skills and confidence presenting insights to a range of teams.
- Analytical mindset with a passion for understanding customer behaviour and business performance.
- Knowledge of GDPR and data compliance best practices.
- Experience working with Customer Data Platforms (CDPs) and audience activation workflows.
- Knowledge of Python or R for analytics, automation or advanced data modelling.
- Exposure to predictive analytics, machine learning or AI-powered analytical techniques.
- Experience analysing customer, CRM or digital marketing data.
What makes Mitchells & Butlers a great place to work?
At M&B we value the unique perspectives each person brings.
We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences.
Join us and be a part of a great team
Marketing in Birmingham employer: Commercial
Join a well-established global manufacturer in Northamptonshire, where you will not only take charge of purchasing but also lead sustainability initiatives. With a strong focus on employee growth and a collaborative work culture, this company offers competitive salaries and the opportunity to make a meaningful impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing in Birmingham
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We think you need these skills to ace Marketing in Birmingham
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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Craft a Tailored Cover Letter:For a full-time role at Commercial, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
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How to prepare for a job interview at Commercial
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
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✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
