At a Glance
- Tasks: Lead marketing initiatives and drive client acquisition in renewable energy recruitment.
- Company: Join the UK's largest local authority-owned trading company, making a real social impact.
- Benefits: Competitive salary, 25 days leave, life assurance, and tailored development support.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a meaningful impact while developing expertise in B2B recruitment marketing.
- Qualifications: 4+ years experience in marketing, ideally in recruitment; knowledge of renewable energy is a plus.
Location: Hybrid/Birmingham
Salary/package: £40,000 to £50,000 per annum plus commission
Contract type: Permanent
Hours: Full time, 40 hours per week
Commercial Services Group (CSG) are looking for a Marketing Manager who can turn strategy into measurable revenue. This is a unique opportunity to drive client acquisition, build high-value partnerships, and prove the direct impact of marketing in a fast-growing renewable energy recruitment business.
Who we are
Impact Energy Partners and Impact Student Support are part of Commercial Services Group (CSG), the UK’s largest local authority-owned trading company. Impact Energy Partners specialises in recruiting skilled professionals across the UK renewable energy sectors, and Impact Student Partners specialises in placing tutors, mentors and specialist support workers into higher education settings across the UK. As a CSG business, profits are reinvested back into frontline public services, meaning commercial success directly supports social value, local communities, and the public sector.
Why this role matters
The Marketing Manager will play a critical role in leading our marketing initiatives and building our brand presence in the student support and renewable energy space. This role is perfect for an ambitious marketing professional who wants to make a meaningful impact in both areas while developing expertise in B2B recruitment marketing.
The successful candidate will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate high-quality leads through various sources, and position us as thought leaders in both areas.
What you’ll be doing
- Drive measurable revenue growth by developing and executing targeted marketing and account-based campaigns.
- Develop and implement client acquisition strategies, including multi-channel campaigns and bespoke materials, to win high-value accounts in the renewable energy sector.
- Create thought leadership and industry-focused content (e.g., insights, surveys, case studies, reports) to position the business as an expert partner.
- Support business development by conducting client research, building intelligence profiles, and producing compelling pitch and proposal materials.
- Manage the company website to optimise user experience, increase lead generation, and implement conversion strategies that turn enquiries into revenue.
- Execute SEO and email marketing strategies to increase visibility, engage target audiences, and nurture long-term client relationships.
- Enhance consultants’ personal branding and visibility through LinkedIn optimisation, content creation, and securing speaking and thought-leadership opportunities.
- Track and report on marketing performance, lead conversion, and revenue attribution, using analytics to demonstrate ROI and refine strategies.
What we’re looking for
- A minimum of 4 years’ experience, ideally in a start-up or early-stage recruitment agency environment.
- Knowledge or interest in the renewable energy sector.
- Strong written and verbal communication skills with the ability to represent both clients and candidates professionally.
- Proficiency in website management platforms such as WordPress and Webflow, or similar with ability to make design and functionality changes.
- Advanced knowledge of Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs or similar.
What you’ll get in return
- Salary of £40,000 to £50,000 per annum plus commission.
- 25 days annual leave, plus your birthday off.
- Life assurance cover (4x salary).
- Pension scheme with 4-6% employer contribution dependant on salary.
- Additional benefits including retail and gym discounts, health cash plan and cycle to work scheme.
- Volunteer days and access to a comprehensive wellbeing programme.
- Tailored learning and development support with real opportunities to progress.
Why CSG?
Commercial Services Group (CSG) is the UK’s largest local authority-owned trading company (LATCO), generating over £800 million in revenue and supporting 16,000 education and public sector customers worldwide. With more than 1,800 employees across the UK, France, Dubai and Bangkok, we are working towards becoming the global leader in education and public sector solutions. We are expanding rapidly, with annual growth of around 25 percent, supported by a blend of organic development, acquisitions and strategic partnerships. Our 33 trading businesses deliver a wide range of services including education management, IT, HR, legal, energy, procurement and supplies. CSG is wholly owned by local authorities, and a significant proportion of our profits is reinvested into frontline public services. Over £77 million has already been returned, reflecting our commitment to combining commercial performance with meaningful social impact.
Inclusion & Accessibility
We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We encourage applications from suitably qualified people of all backgrounds. As a member of Inclusive Employers with Silver Accreditation, we are actively building an environment that supports inclusion, flexibility and belonging for all colleagues. We are committed to providing reasonable adjustments throughout our application and interview process; please let us know if you require any.
Marketing Manager in Birmingham employer: Commercial Services
Global Education Supplies (GES) is an exceptional employer, offering a supportive and collaborative work culture that values employee growth and development. With a competitive salary of £26,000 per annum, generous benefits including 25 days annual leave, hybrid working options, and access to learning opportunities through the CSG Academy, GES provides a meaningful career path for those looking to thrive in the sales support field. Located in Aylesford, this role not only allows you to contribute to a growing team but also to make a positive impact in the education sector on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Commercial Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Commercial Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Commercial Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Commercial Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Commercial Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Commercial Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Commercial Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Commercial Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Commercial Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Commercial Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
