At a Glance
- Tasks: Drive client success and growth through proactive relationship management and upselling.
- Company: Dynamic company focused on customer satisfaction and long-term relationships.
- Benefits: Competitive salary, professional development, and a supportive team environment.
- Other info: Fast-paced environment with opportunities for career advancement.
- Why this job: Make a real impact by helping clients succeed and grow their businesses.
- Qualifications: Experience in customer success or account management with strong problem-solving skills.
The predicted salary is between 42750 - 52250 £ per year.
Location: Peterborough
Salary: 28000 - 35000
Role Overview: The Sales Manager is responsible for the growth and retention. This role owns the customer success lifecycle from onboarding through renewal, driving net growth through proactive relationship management, structured renewal conversations and systematic upsell capture.
Key Result Areas
- Drive net programme growth through proactive renewal conversations, upsell capture and churn reduction.
- Deliver structured customer success across the full lifecycle, not just event days.
- Demonstrate commercial drive by identifying upsell opportunities and working across departments to maximise programme value.
- Develop professional relationships with clients that result in stable, long-term retention and referrals.
- Partner with trainers and internal experts to ensure content remains current, valuable and aligned with client expectations.
- Conduct structured 90-day pre-expiry renewal conversations to capture renewals systematically.
- Deliver mid-programme check-ins to identify issues before they become cancellations or refund requests.
- Identify clients ready for the next tier and facilitate structured upsell capture in coordination with Sales.
- Monitor programme quality and work with trainers to address any drift in content or delivery standards.
- Maintain accurate records of client interactions, renewal status and programme health in Salesforce.
- Produce KPIs with supporting analysis and report on programme performance, highlighting areas for ongoing growth and improvement.
- Liaise with internal departments including Sales & Account Management to ensure alignment on client status and opportunities.
- Manage client communications across email and WhatsApp, ensuring timely responses and consistent service standards.
- Attend weekly capacity and VIP meetings to flag renewal-critical or high-risk attendees to the wider team.
- Proactively troubleshoot and resolve issues affecting client satisfaction before they elevate.
- Develop professional relationships in all aspects of the position that result in stable, consistent and courteous communication with clients and colleagues.
We are looking for:
- Experience in customer success, account management or client relationship management.
- Proven ability to retain and grow client relationships over time.
- Ability to problem solve and work independently in a fast-paced environment with competing priorities.
- Excellent organisational, planning and time management skills.
- Proven ability to take direction and work collaboratively with teams and colleagues.
- Ability to influence and coordinate the efforts of other team members in support of achieving programme goals.
- Demonstrated ability to identify commercial opportunities within existing client relationships.
- High level of IT competence is preferred.
This role operates primarily during business hours. Occasional attendance at key programme events may be required.
Sales Manager employer: Commercial Recruitment
At Commercial Recruitment, we pride ourselves on being an excellent employer that fosters a vibrant work culture in Peterborough. Our team enjoys competitive salaries, a supportive environment for professional growth, and the opportunity to engage with clients in meaningful ways. We believe in empowering our employees through continuous development and a collaborative atmosphere, making it a rewarding place to build a career in sales.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at Commercial Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Commercial Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Commercial Recruitment:When writing your cover letter, make sure to tailor your message specifically for Commercial Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Commercial Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Commercial Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Commercial Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Commercial Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
