At a Glance
- Tasks: Generate new business leads and connect with potential clients in digital marketing.
- Company: Join a dynamic marketing team in Peterborough with growth opportunities.
- Benefits: Competitive salary, commission, and a supportive work environment.
- Other info: Perfect for those eager to grow in the digital marketing space.
- Why this job: Kickstart your career in digital marketing while building valuable relationships.
- Qualifications: Experience in lead generation or sales, strong communication skills required.
The predicted salary is between 25000 - 28000 £ per year.
Location: Peterborough – Office Based
Salary: £25,000 – £28,000 + commission
Hours: Monday – Friday, 09:00 – 17:30
The Opportunity
We are looking for a Lead Generation Executive to join our client’s growing marketing team in Peterborough. This is an exciting opportunity for a confident, commercially minded individual who enjoys speaking to businesses, building relationships and identifying new opportunities. Working closely with the Marketing Account Management team, you will be responsible for generating new business leads and introducing prospective clients to the company’s digital marketing services.
The Role
- Proactively identify and contact potential new business clients
- Make outbound calls and communicate with prospective clients by email
- Introduce the company's digital marketing and advertising services
- Qualify prospective clients and establish their marketing requirements
- Generate high-quality leads and arrange appointments for the Account Management team
- Build and maintain strong relationships with prospective clients
- Research businesses to identify suitable opportunities
- Maintain accurate records of leads, conversations and opportunities
- Follow up leads and enquiries to maximise conversion opportunities
- Work closely with the Marketing Account Managers to ensure a smooth handover of qualified leads
- Keep up to date with developments in digital marketing and social media
- Achieve agreed lead generation and appointment-setting targets
About You
- Commercially driven and motivated by achieving targets
- Experienced making outbound calls and having conversations with decision makers
- Naturally inquisitive and able to identify customer needs
- Organised, persistent and able to manage multiple prospects
- Able to work independently while contributing positively to a close-knit team
Essentially, You Will Have
- Previous experience in lead generation, telesales, business development, appointment setting or sales
- Ideally experience within a marketing, media, advertising or digital environment
- An understanding of digital marketing, social media or online advertising
- Experience speaking to business owners or senior decision makers
- Previous experience working to sales or lead generation targets
This role would suit someone looking to develop a career within digital marketing and business development, with the opportunity to progress into a broader account management or digital marketing position.
Marketing Lead Generation Executive in Peterborough employer: Commercial Recruitment
As a leading Private Medical Insurance provider, we pride ourselves on fostering a supportive and dynamic work environment in Peterborough. Our team-oriented culture encourages professional growth and development, offering employees the chance to engage in meaningful projects during our exciting period of digital transformation. With a focus on employee well-being and a commitment to excellence, we provide a rewarding workplace where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead Generation Executive in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Commercial Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Commercial Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Commercial Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Commercial Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead Generation Executive in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Commercial Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Commercial Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Commercial Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Commercial Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Commercial Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Commercial Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
