At a Glance
- Tasks: Lead exciting marketing campaigns for renowned events and create engaging content.
- Company: Join a dynamic team in a hybrid working environment.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Support live events and collaborate with creative minds in a fast-paced setting.
- Why this job: Make a real impact on event success while honing your digital marketing skills.
- Qualifications: Experience in managing paid media and email marketing campaigns is essential.
The predicted salary is between 35000 - 35000 £ per year.
If you are ambitious, creative, and ready for a challenging yet rewarding role, we invite you to apply to be an Events Marketing Campaign Manager. Be part of a team that delivers exceptional experiences and contributes to the success of our renowned events.
The role:
We are seeking an experienced digital marketing professional with at least four years experience managing performance-led marketing campaigns. This role is ideal for someone currently operating at senior executive level who is confident running paid media and email marketing campaigns at scale. Reporting to the Head of Marketing, you will play a key role in delivering customer acquisition and retention campaigns for our portfolio of market-leading events. The role has a strong focus on paid digital marketing and data-led campaign management, with responsibility for managing Meta advertising, Google Ads campaigns across Search, Display and Video, and large-scale email marketing activity including segmentation and automation. Alongside the core digital marketing activity, you will also contribute to wider campaign planning, content creation and brand marketing initiatives. As part of the team, the role also involves supporting live events throughout the year, helping deliver on-the-ground marketing activity and content from within shows and festivals.
Core responsibilities (paid media email marketing):
- Plan, manage and optimise Meta advertising campaigns across multiple objectives including traffic, conversions, retargeting and lead generation.
- Manage Google Ads campaigns across Search, Display and YouTube/video, ensuring campaigns are optimised for ticket sales and audience growth.
- Own and manage our large email marketing database, including campaign scheduling, audience segmentation and automated marketing workflows.
- Analyse performance across paid media and email campaigns, continually optimising for conversions, ROI and audience growth.
Core experience required:
- Proven hands-on experience managing Meta advertising campaigns at scale across multiple objectives.
- Strong experience managing Google Ads campaigns across Search, Display and Video.
- Demonstrable experience managing large email marketing databases, including segmentation strategies, campaign scheduling and automation.
Additional responsibilities skills:
- Plan and deliver wider multi-channel marketing campaigns to support event ticket sales and brand growth.
- Collaborate with internal teams to maximise campaign exposure and maintain brand consistency.
- Create supporting marketing content including written copy, social posts and visual content where required.
- Support the marketing team with live content creation during events.
- Assist with wider event marketing activity including partnerships, speaker bookings and community engagement.
- Provide on-site support at events as part of the wider show team.
Desirable experience:
- Ability to create marketing content including photography or video.
- Experience working with influencers, partners or guest speakers.
- Ability to work effectively in a fast-paced live event environment.
Location and hours:
Bourne (hybrid working), 35 hours per week (9am 4.30pm). This role requires off-site work during events with occasional overnight stays.
Marketing Campaign Manager in Lincolnshire employer: Commercial Recruitment
Join a dynamic team in Bourne as a Marketing Campaign Manager, where creativity and ambition are celebrated. Enjoy a supportive work culture that prioritises employee growth through hands-on experience in managing high-impact digital marketing campaigns for renowned events. With a competitive salary and the flexibility of hybrid working, this role offers a unique opportunity to thrive in a fast-paced environment while contributing to memorable experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager in Lincolnshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Be ready to discuss how your experience aligns with their goals, especially in paid media and email marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Campaign Manager in Lincolnshire
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Campaign Manager role. Highlight your experience with paid media and email marketing campaigns, as well as any relevant achievements that showcase your skills in managing large databases and optimising campaigns.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for digital marketing and events. Share specific examples of successful campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity:As a creative role, don’t shy away from showcasing your innovative ideas. Whether it's through your CV layout or the examples you provide, let us see your unique approach to marketing and how you can contribute to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Commercial Recruitment
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful marketing campaigns you've managed. Be ready to discuss specific strategies you used for Meta advertising and Google Ads, as well as how you optimised them for conversions. This shows you're not just familiar with the tools but also know how to leverage them effectively.
✨Showcase Your Data Skills
Since this role has a strong focus on data-led campaign management, prepare to talk about how you've analysed performance metrics in past roles. Bring examples of how your insights led to improved ROI or audience growth. This will demonstrate your analytical mindset and ability to drive results.
✨Be Creative with Content
The job requires creating engaging marketing content, so think of examples where you've crafted compelling copy or visuals. Share your thought process behind these creations and how they contributed to campaign success. This will highlight your creativity and versatility in marketing.
✨Prepare for Live Events
Since you'll be supporting live events, think about your experiences in fast-paced environments. Be ready to discuss how you've handled on-the-ground marketing activities and any challenges you've faced during events. This will show that you're adaptable and can thrive under pressure.
