At a Glance
- Tasks: Lead exciting marketing campaigns for renowned events and create engaging content.
- Company: Join a dynamic team in a hybrid working environment.
- Benefits: Competitive salary up to £35k, flexible hours, and opportunities for growth.
- Other info: Support live events and collaborate with creative minds.
- Why this job: Make a real impact in the events industry while honing your marketing skills.
- Qualifications: Experience in digital marketing, especially with Meta and Google Ads.
The predicted salary is between 50000 - 60000 £ per year.
If you are ambitious, creative, and ready for a challenging yet rewarding role, we invite you to apply to be an Events Marketing Campaign Manager. Be part of a team that delivers exceptional experiences and contributes to the success of our renowned events.
The role:
We are seeking an experienced digital marketing professional with at least two to four years experience managing performance-led marketing campaigns. This role is ideal for someone currently operating at senior executive level who is confident running paid media and email marketing campaigns at scale.
Reporting to the Head of Marketing, you will play a key role in delivering customer acquisition and retention campaigns for our portfolio of market-leading events. The role has a strong focus on paid digital marketing and data-led campaign management, with responsibility for managing Meta advertising, Google Ads campaigns across Search, Display and Video, and large-scale email marketing activity including segmentation and automation.
Alongside the core digital marketing activity, you will also contribute to wider campaign planning, content creation and brand marketing initiatives. As part of the team, the role also involves supporting live events throughout the year, helping deliver on-the-ground marketing activity and content from within shows and festivals.
Core responsibilities (paid media & email marketing)
- Plan, manage and optimise Meta advertising campaigns across multiple objectives including traffic, conversions, retargeting and lead generation
- Manage Google Ads campaigns across Search, Display and YouTube/video, ensuring campaigns are optimised for ticket sales and audience growth
- Own and manage our large email marketing database, including campaign scheduling, audience segmentation and automated marketing workflows
- Analyse performance across paid media and email campaigns, continually optimising for conversions, ROI and audience growth
Core experience required
- Proven hands-on experience managing Meta advertising campaigns at scale across multiple objectives
- Strong experience managing Google Ads campaigns across Search, Display and Video
- Demonstrable experience managing large email marketing databases, including segmentation strategies, campaign scheduling and automation
Additional responsibilities & skills
- Plan and deliver wider multi-channel marketing campaigns to support event ticket sales and brand growth
- Collaborate with internal teams to maximise campaign exposure and maintain brand consistency
- Create supporting marketing content including written copy, social posts and visual content where required
- Support the marketing team with live content creation during events
- Assist with wider event marketing activity including partnerships, speaker bookings and community engagement
- Provide on-site support at events as part of the wider show team
Desirable experience
- Ability to create marketing content including photography or video
- Experience working with influencers, partners or guest speakers
- Ability to work effectively in a fast-paced live event environment
Location and hours: Bourne (hybrid working), 35 hours per week (9am 4.30pm). This role requires off-site work during events with occasional overnight stays.
Locations
Marketing Campaign Manager in Lincoln, Lincolnshire employer: Commercial Recruitment
Join our dynamic team in Bourne as a Marketing Campaign Manager, where creativity meets opportunity in a supportive and collaborative work environment. We offer a competitive salary of up to £35k, a 35-hour work week, and the chance to grow your skills through hands-on experience with leading digital marketing campaigns for renowned events. With a focus on employee development and a culture that values innovation, you'll thrive in a role that not only challenges you but also rewards your contributions to our exciting projects.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager in Lincoln, Lincolnshire
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Commercial Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Commercial Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Commercial Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Commercial Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Campaign Manager in Lincoln, Lincolnshire
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Commercial Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Commercial Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Commercial Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Commercial Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Commercial Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Commercial Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
