At a Glance
- Tasks: Lead digital marketing efforts for a legendary brand in hospitality.
- Company: Join Hall & Woodhouse, a family-owned brewery with a rich history.
- Benefits: Earn up to £46k, enjoy health perks, and flexible working options.
- Other info: Be part of a diverse team that values collaboration and creativity.
- Why this job: Make a real impact in a dynamic marketing role with a focus on innovation.
- Qualifications: 5+ years in digital marketing, ideally within hospitality.
The predicted salary is between 46000 - 46000 £ per year.
Hall & Woodhouse is the Dorset based brewer of the award-winning Badger ales and owner of over 170 high end pubs, restaurants and inns throughout the South of England. Founded in 1777, H & W is a family‑owned company that blends the best traditional values with a progressive and inclusive approach to business. We have a great opportunity for a career‑minded professional to fulfil a key role in our Hospitality Marketing team, reporting to the Head of Hospitality and Marketing – Managed Houses.
Your rewards as a Digital Marketing Manager at Hall & Woodhouse:
- Up to £46k salary per annum based on your level of development in the role
- A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
- Combination of working from home and from our brewery in Blandford, Dorset
The Role
The Digital Marketing Manager is responsible for the delivery of all digital marketing including websites, e‑CRM, SEO, paid digital advertising & social media. The candidate will have a strong background in hospitality marketing or a relatable industry with a key understanding & interest in digital channels.
Key Responsibilities:
- Maintain & develop our websites to be best in class
- Deliver key additional website projects as are needed
- Utilise the e‑CRM system to its fullest potential
- Grow covers & online bookings from paid activity
- Build best‑practice and insight‑led paid digital advertising, email, social media, and display advertising campaigns to drive covers
- Continue to find ways to grow & develop new audiences and increase our emailable database size
- Be the champion of marketing data and draw insights for the department from the e‑CRM system
- Act as chief liaison for the key digital agencies across web, social, e‑crm and any other digital agencies that we are engaged with
- Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
- Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed
- Monitor and report on digital guest journey insights using Google analytics with recommendations across Corporate and Managed websites to increase traffic and interaction
- Act as key point of contact across pubs and houses for PR support
- Lead team to deliver best in class guest comms and campaigns
- Liaise with Pubs Marketing Manager to agree termly support plans for Managed Houses and Business Partnerships
Key knowledge, skills you'll need:
- Degree educated, and marketing qualifications a plus
- 5 years minimum experience in digital marketing with a good understanding of all platforms such as e‑CRM, google ppc, paid social and other outlets
- Hospitality experience preferred
Hall & Woodhouse is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re passionate about making an impact and thrive in a collaborative environment, we’d love to hear from you.
Digital Marketing Manager employer: Commercial - Marketing (S889)
Hall & Woodhouse is an exceptional employer that combines a rich heritage with a modern, inclusive work culture. Located in the picturesque Dorset, employees enjoy a competitive salary, comprehensive lifestyle benefits, and the flexibility of working from home alongside the vibrant brewery environment. With a strong focus on professional growth and a commitment to diversity, this family-owned company offers a unique opportunity for those looking to make a meaningful impact in the hospitality marketing sector.
Contact Details:
Commercial - Marketing (S889) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
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We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Commercial - Marketing (S889). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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