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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and activations across a vibrant pub estate.
- Company: Join Marston’s, an award-winning local pub company that values people.
- Benefits: Enjoy a competitive salary, car allowance, private medical insurance, and discounts.
- Other info: Be part of a supportive team with clear opportunities for career advancement.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Proven experience in campaign marketing and strong project management skills.
The predicted salary is between 45000 - 45000 £ per year.
We’re recruiting an experienced Marketing Manager to join our Brand Activation team at Marston’s, owning the end-to-end delivery of integrated campaigns and activations across the trading calendar. You’ll thrive if you’re a hands‑on campaign lead who can work at pace and deliver activation that lands operationally across a large pub estate and drives commercial results. You will be part of the Brand Activation team within the wider Commercial Marketing function, reporting to the Director of Brand Activation. The Marketing Manager will work closely with Activation, Campaign & Partnerships, Operations, Digital, Comms, Finance, Legal, Training and agency partners. This is a hybrid role with a mixture of in trade meetings and a minimum of 2 days per week in our Pub Support Centre in Wolverhampton.
Key responsibilities
- Lead end-to-end integrated campaigns and activations, from planning and briefing to in-pub execution and post-campaign review.
- Own briefs, timelines and budgets; ensure activity is operationally viable, on brand and delivered on time.
- Deliver across channels including in-pub POS, email/CRM, digital, paid media and PR.
- Shape copy and messaging; brief, manage and quality-check creative and content (including photoshoots) with agencies and internal teams.
- Monitor performance (e.g., sales, footfall, engagement) and use insight to optimise future activity.
- Build strong relationships with Commercial and Operations teams; present plans and updates to stakeholders.
About you
- Proven Marketing Manager experience in campaign marketing/brand activation.
- Hands‑on delivery across copy, comms, creative and email/CRM.
- Experience in fast‑paced hospitality, retail or leisure.
- Strong stakeholder management, organisation and project management skills.
- Commercial mindset with experience managing budgets and performance.
- Genuine ownership of campaigns end to end, with trust and autonomy to make decisions.
- Exposure to senior stakeholders across Commercial Marketing and Operations.
Opportunity to work on a high profile activation calendar across a large, diverse pub estate. A supportive and experienced team. Clear opportunities to develop campaign leadership skills, supported by experienced senior marketers. You’ll be joining an ambitious Commercial Marketing team at an exciting time, with the opportunity to play a meaningful role in driving demand across one of the UK’s largest pub estates. This role suits someone who enjoys being close to delivery, balancing creativity with operational reality and making things happen.
What you get from us
- Car Allowance of £7,500 per annum
- Employer funded Private Medical Insurance
- Training and induction from our NITA award training team
- Apprenticeship programmes – offering development at any stage of your career
- Enhanced Maternity & Paternity leave
- 30% off in Marston’s pubs and Marston’s Inns accommodation
- Marston’s Cheers Reward & Recognition Platform (earn points to spend for living and breathing our values and behaviours and access high street retailer discounts)
- Save as you earn scheme
- Employee assistance programme, to support your well‑being including confidential 24/7 helpline
- Pension scheme with additional Life Assurance and Group Income Protection cover included
- Health Screening Discounts
- Long Service Awards
- Buy and sell additional leave
- Gym Discounts
- 24-hour GP helpline
- Mortgage Advice and support
- Healthcare Cash Plan
Come as you are. Personality and passion is important to us. No judgement on where you've come from, or your story to date, just a need for the right attitude and an ambition that matches ours. We'll accept you and celebrate you for being you. We can't wait to see what we can make happen together!
Marketing Manager in Wolverhampton employer: Commercial Marketing - Brand Activation
Contact Detail:
Commercial Marketing - Brand Activation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Wolverhampton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up your local pub for casual meet-ups. You never know who might have a lead on that perfect Marketing Manager role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and activations. Use visuals and data to highlight your impact. When you land that interview, this will help you stand out and prove you’re the hands-on campaign lead they need.
✨Tip Number 3
Prepare for those interviews! Research Marston’s and understand their brand values and recent campaigns. Be ready to discuss how your experience aligns with their needs, especially in fast-paced environments like hospitality and retail.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Marston’s. Let’s make some magic happen together!
We think you need these skills to ace Marketing Manager in Wolverhampton
Some tips for your application 🫡
Show Your Campaign Skills: Make sure to highlight your experience in leading integrated campaigns. We want to see how you've owned the process from planning to execution, so share specific examples that demonstrate your hands-on approach.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the key responsibilities and skills mentioned in the job description. We love seeing candidates who take the time to connect their experience with what we’re looking for.
Be Creative with Your Messaging: Since this role involves shaping copy and messaging, let your personality shine through in your application. Use engaging language and showcase your creativity while still keeping it professional. We appreciate a bit of flair!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Commercial Marketing - Brand Activation
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful marketing campaigns you've led. Be ready to discuss specific examples that showcase your hands-on experience in campaign marketing and brand activation, especially in fast-paced environments like hospitality or retail.
✨Master the Metrics
Understand the key performance indicators relevant to the role, such as sales, footfall, and engagement metrics. Be prepared to explain how you've monitored and optimised these metrics in past campaigns, demonstrating your commercial mindset and ability to drive results.
✨Build Relationships
Since this role involves working closely with various teams, think about how you’ve successfully built relationships with stakeholders in previous roles. Prepare examples that highlight your strong stakeholder management skills and how you’ve collaborated with different departments to achieve campaign goals.
✨Show Your Creative Side
Be ready to discuss your approach to shaping copy and messaging for campaigns. Bring examples of creative work you've overseen, including any collaboration with agencies. This will show your ability to balance creativity with operational reality, which is crucial for this role.