At a Glance
- Tasks: Lead demand generation strategies for the industrial manufacturing sector and drive impactful campaigns.
- Company: Join commercetools, a pioneer in composable commerce with a culture of innovation.
- Benefits: Enjoy comprehensive health benefits, learning opportunities, and flexible work arrangements.
- Other info: Hybrid role with a vibrant team culture and commitment to diversity and inclusion.
- Why this job: Make a real impact in a dynamic industry while building your career in marketing.
- Qualifications: 8-10 years in B2B demand generation with a focus on industrial manufacturing.
The predicted salary is between 58500 - 71500 £ per year.
About commercetools
Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people.
Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers.
The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked.
Together they are the engine of commerce innovation today.
At commercetools, we power the next era of commerce for our customers.
Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits.
Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own.
- Your Impact
- Become the industry expert
- Rapidly develop a working knowledge of the industrial manufacturing commerce landscape including key buyer personas and key industry trends.
- Identify sub industries to prioritize based on commercetools ability to meet the unique needs / use cases.
- Map the information ecosystem: identify the publications, communities, events, analysts, and influencers that industrial manufacturing buyers trust when evaluating commerce vendors.
- Serve as a demand generation-focused partner to the sales team, arming them with campaign context, follow-up materials, and insight into what's driving engagement from target accounts.
- Build and execute the demand generation strategy
- Own the demand generation plan for the Industrial Manufacturing vertical, working hand-in-hand with Product Marketing to activate their positioning and messaging across the right channels and audiences.
- Define and prioritize target account segments within the vertical, partnering with sales and ABM teams to align on named accounts, buying signals, and pipeline goals.
- Design and run multi-channel campaigns tailored to the industrial manufacturing buyer journey spanning digital advertising, email nurture, content syndication, ABM plays, and industry events.
- Own and manage budget and programs end-to-end from brief through execution and reporting, with a relentless focus on pipeline contribution as the measure of success.
- Drive pipeline
- Own pipeline targets for the Industrial Manufacturing vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.
- Identify and invest in the highest-leverage demand generation channels for this audience, whether that's industry trade events, vertical publications, targeted ABM programs, or outbound plays in partnership with the BDR team.
- Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops that keep targeting, channel mix, and offer strategy sharp over time.
- Continuously test, measure, and optimize campaign performance, bringing a data-driven mindset to every decision about where to invest and where to pull back.
This is a full time hybrid position, with three days a week spent in our London o ffice.
- What Sets You Apart
- 8-10 years of B2B demand generation experience, with meaningful exposure to industrial manufacturing, heavy equipment, distribution, or adjacent industries.
- A demonstrated track record of building and executing campaigns that drive measurable pipeline, you measure success in opportunities and revenue influence.
- Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
- Strong ability to pick up a new industry quickly, you know how to do the research, find the right channels, and adapt programs to reach a specific audience effectively.
- Comfort working in close partnership with Product Marketing, taking strong messaging and positioning and operationalizing it into campaigns that perform.
- A sharp analytical mindset, you're comfortable in a CRM and marketing automation platform, and you use data to make decisions.
- Able to work independently, manage multiple programs simultaneously, and drive results without needing heavy direction.
- Our Benefits
Because work and life are connected, our benefits are too. We’ve designed them to give you the security, flexibility, and opportunities you need to focus on what matters most.
Comprehensive health benefits for you and your dependents, including access to Open Up for personalized mental health support
Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
Our equity participation program allows you to share in our success
For more information on our benefits, visit this page.
Come as you are. Build with us.
Your unique perspective is essential to our success.
We are committed to building a team that reflects the world around us because we know it’s the only way to build the future.
We celebrate our differences and have created a hiring process that’s fair, inclusive, and designed to let your talent shine.
We proudly welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are.
As an equal opportunity employer, we believe that our strength lies in our diversity, and we invite you to be a part of our global community.
For more information on our diversity, equity, inclusion, and belonging practices, visit this page .
Please note that the compensation range pertains to base pay
Industry Marketing Manager, Industrials & Manufacturing in London employer: commercetools
At commercetools, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to innovate and grow. With comprehensive health benefits, generous family leave, and a strong focus on learning and development, we provide the tools and support necessary for you to thrive in your role as Head of Product – Agentic Offerings. Our hybrid work model in vibrant locations like Berlin, Valencia, or London ensures a balanced approach to work and life, making us an exceptional employer for those looking to make a meaningful impact in the world of commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Industry Marketing Manager, Industrials & Manufacturing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for commercetools and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like commercetools are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with commercetools on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at commercetools. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Industry Marketing Manager, Industrials & Manufacturing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit commercetools. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of commercetools:Show us that you’ve done your homework! In your application, briefly mention what you admire about commercetools’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at commercetools
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at commercetools will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At commercetools, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
