The Head of Business - Elite Prestige Division position in Chelmsford is a senior leadership role responsible for driving luxury vehicle sales, maximizing high-margin profitability, and delivering a concierge-level client experience for high-net-worth buyers. Compensation: C£70,000 basic salary, OTE £100,000+ (uncapped), company car, and comprehensive benefits package
Role Overview
You will lead a high-performing, specialized dealership team representing elite, high-priced prestige and luxury vehicles. Your focus will be on bespoke clienteling, brand stewardship, and operational excellence across sales, aftersales, parts, and administration. By fostering a culture of discretion, product passion, and white-glove service, you will ensure the site exceeds its strategic profitability targets while maintaining pristine manufacturer standards.
Reporting Structure and Team
You will directly oversee and collaborate with:
- Sales Manager
- Business Manager
- Car Sales Executives
- Technicians and Workshop Staff
- Parts, Accounts, and Administration Teams
Key Responsibilities
- Lead, mentor, and coach the sales and support teams to master bespoke vehicle commissioning and personalised client interactions.
- Maintain absolute accountability for the site P&L, focusing on gross profit per unit, accessory commissioning, and customer retention rather than high-volume discounting.
- Cultivate and manage long-term relationships with ultra-high-net-worth individuals, driving exceptional repeat purchase rates and private referrals.
- Oversee all departmental operations-ensuring seamless coordination between the showroom, elite workshop technicians, parts supply, and administrative compliance.
- Represent the brand at exclusive VIP preview events and private viewings to secure forward-order sales.
- Ensure full compliance with elite manufacturer audit requirements, corporate identity guidelines, and high Customer Satisfaction Index (CSI) benchmarks.
Candidate Requirements
- Proven track record as a General Manager/HOB within a prestige or specialist automotive retail environment.
- Deep experience dealing with high-value transactions and discerning clientele.
- Exceptional financial acumen with a history of growing net profit and managing full site P&L.
- A visible, hands-on leadership style that bridges the gap between sales performance and technical aftersales precision.
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Head Of Business in Chelmsford employer: Command Recruitment
Join a well-established automotive group that values its employees and fosters a supportive work culture. As a Weekend Vehicle Technician, you'll enjoy a competitive salary, ongoing training opportunities, and the chance to work in a heated workshop with a stable team. With no customer interaction, you can focus on honing your technical skills while benefiting from staff discounts and a collaborative environment that encourages professional growth.
