At a Glance
- Tasks: Analyse trends and data to inform strategic decisions and support fundraising initiatives.
- Company: Join Comic Relief, a leading charity driving social change through innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by shaping fundraising strategies and driving audience engagement.
- Qualifications: Experience in data analysis, trend mapping, and effective communication with stakeholders.
- Other info: Dynamic role with a focus on creativity and collaboration across teams.
The predicted salary is between 36000 - 60000 £ per year.
Purpose of job
Responsible for mapping and analysing the external landscape, and Comic Relief’s own learnings, to uncover key trends, identify opportunities, and inform strategic decisions for the organisation, acting as a trusted advisor to the Fundraising team and beyond, by translating data into actionable recommendations. The Strategic Insights Manager, working with the Senior Audience Strategist and Fundraising Innovation Lead, will conduct research projects, support the organisation in recognising opportunities to embed its audience strategy, collaborating with various teams. The Strategic Insights Manager will play a crucial role in building the culture of innovation at Comic Relief.
Key responsibilities
- Landscape mapping and trend watching: Monitoring the external charity landscape (and beyond) to ensure Comic Relief is informed about trends, opportunities for growth and potential collaborations, working with the Fundraising Innovation Lead to help actively develop an innovation pipeline. Producing regular reports for Comic Relief which brings the above to life, demonstrating what it means, or could mean, for the charity. Partnering with teams across Comic Relief to share information, produce reports and inform planning – this could include supporting with partner prospecting and pitching, sharing trends in digital content production with Comic Relief’s internal Production team or working with the Funding team to understand current issues impacting and engaging the UK public. Working with the Campaign Strategy and Planning team, to provide insights and data to support the development of fundraising campaign strategies, drawn from external sources and internal insights and learnings. Operating as part of the ‘core campaign group’ on campaigns, including Red Nose Day, Sport Relief, and Winter, providing an essential picture of the ‘state of the nation’ to inform direction and thinking.
- Audience Strategy: Working with the Senior Audience Strategist to facilitate the adoption of Comic Relief’s audience strategy across the organisation, ensuring fundraising plans are insight and audience led. Supporting with monitoring impact and results of how this strategy is being deployed across teams.
Person specification
- Experience of landscape mapping, and analysing trends and data across multiple priorities, with the ability to communicate these to a range of stakeholders.
- Experience preparing engaging reports and presentations, to bring information to life for a range of stakeholders.
- Ability to distil information into meaningful and relevant insights and recommendations to inform decision making.
- Effective relationship building with strong stakeholder management and communication skills.
- Ability to adapt to different communication styles and ways of working to meet the needs of a wide variety of stakeholders (internal and external).
- Experience of working proactively to spot opportunities, and influence stakeholders.
- Experience leveraging different analytical tools.
- Ability to manage multiple priorities.
- Experiencing working directly with agency partners to commission, manage and report on market research projects.
- Experience of working in insights and data within a fundraising setting, with knowledge of relevant sources and contacts for mining data.
- Experience of presenting insights and information to a wide range of stakeholders, both in writing, and face-to-face.
- Experience and understanding of audience strategy, and audience led decision making and planning.
- Strong understanding of media channels including social media and emerging platforms.
- Creative ideas on how to grow audiences.
Seniority level: Associate
Employment type: Full-time
Job function: Research and Marketing
Industries: Fundraising and Philanthropic Fundraising Services
Strategic Insights Manager employer: Comic Relief
Contact Detail:
Comic Relief Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Insights Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fundraising and insights space. Attend events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Prepare a portfolio or a presentation that highlights your experience in landscape mapping and trend analysis. When you get the chance to chat with recruiters or during interviews, use this to demonstrate how you can bring value to Comic Relief.
✨Tip Number 3
Be proactive! Research Comic Relief’s recent campaigns and think about how your insights could enhance their strategies. Bring these ideas to the table during interviews to show you’re already thinking about how to contribute to their mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Comic Relief team. Don’t miss out on that opportunity!
We think you need these skills to ace Strategic Insights Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the values and mission of Comic Relief, showing how your insights can align with their goals.
Showcase Your Skills: Highlight your experience in landscape mapping and data analysis. Use specific examples from your past work to demonstrate how you've turned data into actionable recommendations that have influenced decision-making.
Engaging Reports Matter: Since you'll be producing reports, make sure to mention your ability to create engaging and informative presentations. Share any relevant experiences where your reports made a significant impact on stakeholders.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at Comic Relief
✨Know Your Trends
Before the interview, dive deep into the current trends in the charity sector. Familiarise yourself with Comic Relief's recent campaigns and how they align with audience strategies. This will show your potential employer that you’re not just interested in the role but are also proactive about understanding the landscape.
✨Craft Engaging Reports
Since the role involves producing reports, practice summarising complex data into clear, engaging insights. Prepare a mock report or presentation that showcases your ability to distil information into actionable recommendations. This will demonstrate your analytical skills and your knack for effective communication.
✨Build Relationships
Think about how you can showcase your relationship-building skills during the interview. Prepare examples of how you've successfully collaborated with different teams or stakeholders in the past. This will highlight your ability to work across various departments, which is crucial for this role.
✨Showcase Your Creativity
Comic Relief values innovation, so come prepared with creative ideas on how to grow audiences. Think outside the box and be ready to discuss how you would leverage emerging media channels to engage with different demographics. This will set you apart as a candidate who can contribute to their culture of innovation.