Senior Social Media Executive

Fancy a backstage pass to one of the UK’s most iconic charities, where comedy, culture, and positive change collide all year round? As a Senior Social Media Executive, you will play a key role in shaping and delivering Comic Relief’s online presence, driving meaningful engagement with diverse audiences. Working across our year-round social media activity, including flagship campaigns like Red Nose Day and Sport Relief, you will create and deliver innovative, audience-first content to grow channels, increase reach, and deepen connections with supporters and the public at large.

With a focus on producing bold and engaging 365 content, you will ensure that Comic Relief’s social media platforms engage, excite and convert audiences to support our mission.

• Develop and execute an organic content strategy that drives engagement and sustains channel growth across Facebook, Instagram, TikTok, and LinkedIn.
• Create engaging, platform-specific content with entertaining and impactful messaging, ranging from scroll-stopping reels and trend-first TikToks to informative LinkedIn posts that highlight funding, impact, and fundraising objectives.
• Contribute to major campaigns such as Red Nose Day and Sport Relief, managing stakeholder relationships with colleagues and partners to deliver key campaign moments, as well as producing dynamic year-round content that keeps audiences invested.
• Own campaign deliverables, making informed decisions, managing potential risks, and collaborating with external partners and internal stakeholders to ensure smooth delivery.
• Monitor social trends and conversations, identifying opportunities through systematic social listening and continuous trend and data analysis to keep Comic Relief at the forefront of cultural moments and digital engagement.
• Champion a test and learn approach, continually refining content and strategy using performance data to drive excellence and innovation across all platforms.
• Generate bold and innovative ideas for creative campaigns and 365 content, contributing fresh thinking that elevates Comic Relief’s storytelling.
• Deliver regular performance reports on key KPIs, providing clear, actionable insights that strengthen social media strategies and unlock new ways to engage audiences and communicate our mission.
• Lead daily community management, engaging authentically with audiences, maintaining a consistent brand voice, and handling sensitive or high-risk interactions in collaboration with Comms teams to protect brand reputation.
• Authentically showcase the stories of funded organisations, engaging with their content, identifying opportunities for collaboration, and working closely with internal Stories teams to ensure safeguarding standards are upheld.
• Collaborate with Creative teams to produce standout visual assets that strengthen brand alignment and support campaign objectives, including being on location for shoots during busy campaign periods.
• Work with talent and influencers to create compelling content on location, maintaining professionalism and always representing Comic Relief’s legacy.
• Embed Diversity, Equity, Inclusion and Belonging across all content, creating safe and welcoming spaces for supporters, and ensuring our storytelling authentically represents the broad and diverse audiences we reach.

• Creative: A team player with a love for producing and repurposing bold, impactful content, both independently and in collaborative environments.
• Social Media Expert: Deep understanding of Facebook, Instagram, TikTok, and LinkedIn, with proven experience creating engaging, audience-led content and campaign delivery.
• Trend-Driven: Strong research skills and the ability to spot emerging trends, viral moments, and shareable content opportunities.
• Analytically-Minded: Proficient in tools such as Facebook Business Manager and Sprout Social, confident in reporting, and able to translate data into actionable insights.
• Audience-Focused: Clear understanding of what resonates with different audiences and the creativity to deliver content that meets their needs.
• Community Builder: Excellent community management skills, with a warm, approachable tone that fosters connection, while confidently navigating sensitive or complex interactions.
• Positive Attitude: Bring a sense of humour, humility, and heart, along with a can-do attitude to everything you do.
• Experience with paid social campaigns, particularly via Meta Business tools.
• Confident on camera and eager to participate in front-facing content creation for TikTok and wider social assets.
• Ability to create visual assets using advanced platforms such as Photoshop, Illustrator, or Premiere Pro.
• Experience working directly with influencers and celebrities to produce high-quality content under tight shoot time constraints, while consistently maintaining professionalism.
• Knowledge of the charity and non-profit sector, including the unique opportunities and risks within this space.
• Comfortable challenging the status quo, testing new ideas, and bringing fresh perspectives, with the ability to work collaboratively and independently as needed.