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For Companies At a Glance
- Tasks: Analyse trends and data to inform strategic decisions and support fundraising initiatives.
- Company: Join Comic Relief, a leading charity driving social change through innovative fundraising.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by shaping fundraising strategies and driving audience engagement.
- Qualifications: Experience in data analysis, trend mapping, and effective communication with stakeholders.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
The predicted salary is between 36000 - 60000 £ per year.
Purpose of job
Responsible for mapping and analysing the external landscape, and Comic Relief's own learnings, to uncover key trends, identify opportunities, and inform strategic decisions for the organisation, acting as a trusted advisor to the Fundraising team and beyond, by translating data into actionable recommendations. The Strategic Insights Manager, working with the Senior Audience Strategist and Fundraising Innovation Lead, will conduct research projects, support the organisation in recognising opportunities to embed its audience strategy, collaborating with various teams. The Strategic Insights Manager will play a crucial role in building the culture of innovation at Comic Relief.
Key responsibilities
- Landscape mapping and trend watching: Monitoring the external charity landscape (and beyond) to ensure Comic Relief is informed about trends, opportunities for growth and potential collaborations, working with the Fundraising Innovation Lead to help actively develop an innovation pipeline.
- Producing regular reports for Comic Relief which brings the above to life, demonstrating what it means, or could mean, for the charity.
- Partnering with teams across Comic Relief to share information, produce reports and inform planning – this could include supporting with partner prospecting and pitching, sharing trends in digital content production with Comic Relief's internal Production team or working with the Funding team to understand current issues impacting and engaging the UK public.
- Working with the Campaign Strategy and Planning team, to provide insights and data to support the development of fundraising campaign strategies, drawn from external sources and internal insights and learnings.
- Operating as part of the 'core campaign group' on campaigns, including Red Nose Day, Sport Relief, and Winter, providing an essential picture of the 'state of the nation' to inform direction and thinking.
- Audience Strategy: Working with the Senior Audience Strategist to facilitate the adoption of Comic Relief's audience strategy across the organisation, ensuring fundraising plans are insight and audience led. Supporting with monitoring impact and results of how this strategy is being deployed across teams.
Person specification
- Experience of landscape mapping, and analysing trends and data across multiple priorities, with the ability to communicate these to a range of stakeholders.
- Experience preparing engaging reports and presentations, to bring information to life for a range of stakeholders.
- Ability to distil information into meaningful and relevant insights and recommendations to inform decision making.
- Effective relationship building with strong stakeholder management and communication skills.
- Ability to adapt to different communication styles and ways of working to meet the needs of a wide variety of stakeholders (internal and external).
- Experience of working proactively to spot opportunities, and influence stakeholders.
- Experience leveraging different analytical tools.
- Ability to manage multiple priorities.
- Experience working directly with agency partners to commission, manage and report on market research projects.
- Experience of working in insights and data within a fundraising setting, with knowledge of relevant sources and contacts for mining data.
- Experience of presenting insights and information to a wide range of stakeholders, both in writing, and face-to-face.
- Experience and understanding of audience strategy, and audience led decision making and planning.
- Strong understanding of media channels including social media and emerging platforms.
- Creative ideas on how to grow audiences.
Seniority level: Associate
Employment type: Full-time
Job function: Research and Marketing
Industries: Fundraising and Philanthropic Fundraising Services
Strategic Insights Manager in London employer: Comic Relief
Contact Detail:
Comic Relief Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Insights Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage with others, the better your chances of hearing about opportunities that might not be advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've used your insights to drive decisions in past roles. This will help them see the value you can bring to their team.
✨Tailor Your Approach
Every organisation is different, so make sure you tailor your conversations to fit their needs. Research Comic Relief’s current projects and think about how your skills can help them achieve their goals. This shows you're genuinely interested!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Comic Relief.
We think you need these skills to ace Strategic Insights Manager in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand Comic Relief's mission and values. Tailor your application to show how your skills and experiences align with their goals, especially in audience strategy and fundraising.
Showcase Your Insights: When detailing your experience, focus on specific examples where you've successfully mapped landscapes or analysed trends. Use data to back up your claims and demonstrate how your insights have led to actionable recommendations.
Keep It Engaging: Your application should be as engaging as the reports you’d produce. Use clear, concise language and structure your content well. Remember, you're not just listing experiences; you're telling a story about how you can contribute to Comic Relief.
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people and shows your enthusiasm for joining the team at Comic Relief. Plus, it’s super easy!
How to prepare for a job interview at Comic Relief
✨Know Your Trends
Before the interview, dive deep into the current trends in the charity sector. Familiarise yourself with Comic Relief's recent campaigns and how they align with audience strategies. This will show your potential employer that you’re not just interested in the role but also invested in their mission.
✨Prepare Engaging Reports
Since the role involves producing reports, practice summarising complex data into clear, engaging insights. Bring examples of past reports or presentations to discuss during the interview. This will demonstrate your ability to communicate effectively with various stakeholders.
✨Showcase Your Stakeholder Skills
Think of specific instances where you've successfully built relationships with stakeholders. Be ready to share these experiences, highlighting how you adapted your communication style to meet different needs. This will illustrate your strong stakeholder management skills.
✨Be Proactive and Innovative
Comic Relief values innovation, so come prepared with creative ideas on how to grow audiences. Think about potential collaborations or new approaches to fundraising that could benefit the organisation. This proactive mindset will resonate well with the interviewers.
