Senior Social Media Executive in London

Fancy a backstage pass to one of the UK's most iconic charities, where comedy, culture, and positive change collide all year round? As a Senior Social Media Executive, you will play a key role in shaping and delivering Comic Relief's online presence, driving meaningful engagement with diverse audiences. Working across our year-round social media activity, including flagship campaigns like Red Nose Day and Sport Relief, you will create and deliver innovative, audience-first content to grow channels, increase reach, and deepen connections with supporters and the public at large.

Key Responsibilities

• Develop and execute an organic content strategy that drives engagement and sustains channel growth across Facebook, Instagram, TikTok, and LinkedIn.
• Create engaging, platform-specific content with entertaining and impactful messaging, ranging from scroll-stopping reels and trend-first TikToks to informative LinkedIn posts that highlight funding, impact, and fundraising objectives.
• Contribute to major campaigns such as Red Nose Day and Sport Relief, managing stakeholder relationships with colleagues and partners to deliver key campaign moments, as well as producing dynamic year-round content that keeps audiences invested.
• Own campaign deliverables, making informed decisions, managing potential risks, and collaborating with external partners and internal stakeholders to ensure smooth delivery.
• Monitor social trends and conversations, identifying opportunities through systematic social listening and continuous trend and data analysis to keep Comic Relief at the forefront of cultural moments and digital engagement.
• Champion a test and learn approach, continually refining content and strategy using performance data to drive excellence and innovation across all platforms.
• Generate bold and innovative ideas for creative campaigns and 365 content, contributing fresh thinking that elevates Comic Relief's storytelling.
• Deliver regular performance reports on key KPIs, providing clear, actionable insights that strengthen social media strategies and unlock new ways to engage audiences and communicate our mission.
• Lead daily community management, engaging authentically with audiences, maintaining a consistent brand voice, and handling sensitive or high-risk interactions in collaboration with Comms teams to protect brand reputation.
• Authentically showcase the stories of funded organisations, engaging with their content, identifying opportunities for collaboration, and working closely with internal Stories teams to ensure safeguarding standards are upheld.
• Collaborate with Creative teams to produce standout visual assets that strengthen brand alignment and support campaign objectives, including being on location for shoots during busy campaign periods.
• Work with talent and influencers to create compelling content on location, maintaining professionalism and always representing Comic Relief's legacy.
• Embed Diversity, Equity, Inclusion and Belonging across all content, creating safe and welcoming spaces for supporters, and ensuring our storytelling authentically represents the broad and diverse audiences we reach.

Person Specification

• Creative: A team player with a love for producing and repurposing bold, impactful content, both independently and in collaborative environments.
• Social Media Expert: Deep understanding of Facebook, Instagram, TikTok, and LinkedIn, with proven experience creating engaging, audience-led content and campaign delivery.
• Trend-Driven: Strong research skills and the ability to spot emerging trends, viral moments, and shareable content opportunities.
• Analytically-Minded: Proficient in tools such as Facebook Business Manager and Sprout Social, confident in reporting, and able to translate data into actionable insights.
• Audience-Focused: Clear understanding of what resonates with different audiences and the creativity to deliver content that meets their needs.
• Community Builder: Excellent community management skills, with a warm, approachable tone that fosters connection, while confidently navigating sensitive or complex interactions.
• Positive Attitude: Bring a sense of humour, humility, and heart, along with a can-do attitude to everything you do.
• Experience with paid social campaigns, particularly via Meta Business tools.
• Confident on camera and eager to participate in front-facing content creation for TikTok and wider social assets.
• Ability to create visual assets using advanced platforms such as Photoshop, Illustrator, or Premiere Pro.
• Experience working directly with influencers and celebrities to produce high-quality content under tight shoot time constraints, while consistently maintaining professionalism.
• Knowledge of the charity and non-profit sector, including the unique opportunities and risks within this space.
• Comfortable challenging the status quo, testing new ideas, and bringing fresh perspectives, with the ability to work collaboratively and independently as needed.