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- Tasks: Own and optimise Paid Search campaigns across Google and Bing for exciting iGaming brands.
- Company: Join ComeOn Group, a leading player in the global iGaming market with a vibrant culture.
- Benefits: Enjoy competitive pay, hybrid work options, and fun team events.
- Why this job: Make an impact in digital marketing while working with innovative tools and strategies.
- Qualifications: 2+ years in PPC, strong analytical skills, and a passion for digital marketing.
- Other info: Flexible work environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group operates more than 20 brands on its proprietary platform, providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 600 talented employees across 7 main locations.
The Senior PPC Specialist is responsible for owning, optimising, and scaling Paid Search performance across assigned brands and markets. The role focuses on driving efficient customer acquisition through disciplined budget management, bidding optimisation, and data-driven decision-making, aligned with CPA, LTV, and contribution targets.
The role operates hands-on, working closely with internal stakeholders, platform partners, and technical teams to maximise Paid Search performance through continuous optimisation, testing, and automation.
Campaign Ownership & Performance- Plan, execute, and optimise Paid Search campaigns across Google and Bing.
- Own daily campaign operations, ensuring performance aligns with agreed KPIs.
- Monitor and optimise key performance metrics.
- Manage monthly budgets, pacing, and bid strategies to ensure efficient spend.
- Continuously review bidding performance and adjust based on data trends and business objectives.
- Conduct keyword research, search query mining, and competitive analysis.
- Execute structured test-and-learn initiatives across keywords, ads, bidding strategies, and account structure.
- Identify opportunities for traffic growth, efficiency improvements, and conversion rate optimisation.
- Support go-to-market strategies for new brands and launches.
- Use in-house automation tools to maximise Paid Search performance.
- Leverage AI-driven tools where relevant to improve efficiency and insight generation.
- Measure, analyse, and report Paid Search performance clearly and consistently.
- Communicate insights, trends, and recommendations to internal stakeholders.
- Work closely with Google’s Paid Search team to ensure best practices and strategic alignment.
- Fluent in written and verbal English (mandatory).
- 2+ years experience leading Google and Bing Paid Search campaigns within iGaming.
- Bachelor's/Master's degree in business administration, economics, communications or similar.
- Experience managing a substantial budget and delivering results on a consistent basis.
- Desire to win business every day with a strategic mindset and a passion for innovation and agile responsiveness.
- Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking.
- Great communication and creative thinking skills.
- Capable of working independently, while also being a great team player.
- Number oriented with analytical skills, comfortable with large sets of data and numbers.
- Excellent ability to use data to inform all decisions.
- Passion for digital marketing, ability to keep up to date with the latest industry news and opportunities.
- Ability to manage deadlines and prioritise tasks in a fast-paced environment.
- Google Paid Search Ads Certification will be a plus.
- Experience in iGaming would be a major plus.
- Bing ads experience will be a plus.
- Experience with Value Based Bidding (tROAS) will be a major plus.
- Experience with Google Data Studio, Google Analytics and Tableau would be a plus.
- Experience with SA360 will be a plus.
- Experience with AI & Automation with Paid search will be considered an asset.
ComeOn offers a competitive and consistent benefits package for our team members. While some benefits vary by location due to local needs and regulations, many are available company-wide, and we’re proud to offer them to everyone:
- Fantastic quarterly or half-yearly team events.
- Regular company events.
- A 250 euro One-time Hybrid Allowance to help you set up your home office (or equivalent in local currency).
- 40 days ‘Work from Another Location’ (WFAL) entitlement to work from any other location around the world.
- Regular Meals at the office.
At ComeOn, we have adapted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That’s totally fine with us! ComeOn is known for their inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It’s our curiosity that drives our innovative business forward and we work hard in a run together spirit and we always make sure to top it up by having fun! You will not regret picking ComeOn as your next place of work.
At ComeOn Group we value diversity and we take concrete action to ensure fairness in our recruitment process. We are committed to assess candidates on their merit without discriminating against any applicant for whatever reason that is protected by law. We truly value you, as you are.
Want to know more about us just visit our website www.comeon-group.com or any of our social media channels to take a deep dive into our culture!
Senior PPC Specialist employer: ComeOn Group
Contact Detail:
ComeOn Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common PPC questions and scenarios. We want you to feel confident and ready to impress with your knowledge and experience!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior PPC Specialist role. Highlight your experience with Google and Bing campaigns, budget management, and any relevant iGaming experience. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and your strategic mindset. Tell us why you're excited about the opportunity at ComeOn Group and how you can contribute to our success.
Show Off Your Analytical Skills: Since this role is all about data-driven decision-making, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll get a feel for our culture and values while you’re there!
How to prepare for a job interview at ComeOn Group
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google and Bing Paid Search campaigns. Be ready to discuss specific strategies you've used in the past, especially around budget management and bidding optimisation. They’ll want to see that you can talk the talk and walk the walk!
✨Data is Your Best Friend
Since this role is all about data-driven decision-making, come prepared with examples of how you've used data to inform your PPC strategies. Think about times when you’ve optimised campaigns based on performance metrics or conducted keyword research that led to significant improvements.
✨Show Off Your Communication Skills
You’ll be working closely with various stakeholders, so it’s crucial to demonstrate your strong communication skills. Prepare to explain complex PPC concepts in simple terms and share how you’ve effectively communicated insights and recommendations in previous roles.
✨Be Ready for a Test-and-Learn Mindset
This position values innovation and agility, so be prepared to discuss how you approach testing new strategies. Share examples of structured test-and-learn initiatives you've executed and what you learned from them. They’ll appreciate your willingness to experiment and adapt!
