Senior PPC Specialist in London

ComeOn Group, founded in 2008, is a leading global player in the rapidly growing iGaming market. Operating more than 20 brands on its proprietary platform, ComeOn Group provides a secure, innovative, and entertainment-led player experience across casino and sports betting. The company has over 600 talented employees across 7 main locations.

The Senior PPC Specialist is responsible for owning, optimising, and scaling Paid Search performance across assigned brands and markets. The role focuses on driving efficient customer acquisition through disciplined budget management, bidding optimisation, and data-driven decision-making, aligned with CPA, LTV, and contribution targets. The role operates hands-on, working closely with internal stakeholders, platform partners, and technical teams to maximise Paid Search performance through continuous optimisation, testing, and automation.

• Campaign Ownership & Performance: Plan, execute, and optimise Paid Search campaigns across Google and Bing. Own daily campaign operations, ensuring performance aligns with agreed KPIs. Monitor and optimise key performance metrics.
• Budget & Bidding Management: Manage monthly budgets, pacing, and bid strategies to ensure efficient spend. Continuously review bidding performance and adjust based on data trends and business objectives. Operate within a flexible spend model driven by customer contribution and LTV.
• Growth, Testing & Optimisation: Conduct keyword research, search query mining, and competitive analysis. Execute structured test-and-learn initiatives across keywords, ads, bidding strategies, and account structure. Identify opportunities for traffic growth, efficiency improvements, and conversion rate optimisation. Support go-to-market strategies for new brands and launches.
• Automation, Tools & Innovation: Use in-house automation tools to maximise Paid Search performance. Leverage AI-driven tools where relevant to improve efficiency and insight generation.
• Stakeholder Management & Reporting: Measure, analyse, and report Paid Search performance clearly and consistently. Communicate insights, trends, and recommendations to internal stakeholders. Work closely with Google’s Paid Search team to ensure best practices and strategic alignment.

About you: Fluent in written and verbal English (mandatory). 2+ years experience leading Google and Bing Paid Search campaigns within iGaming. Bachelor’s/Master’s degree in business administration, economics, communications or similar. Experience managing a substantial budget and delivering results on a consistent basis. Desire to win business every day with a strategic mindset and a passion for innovation and agile responsiveness. Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking. Great communication and creative thinking skills. Capable of working independently, while also being a great team player. Number oriented with analytical skills, comfortable with large sets of data and numbers. Excellent ability to use data to inform all decisions. Passion for digital marketing, ability to keep up to date with the latest industry news and opportunities. Ability to manage deadlines and prioritise tasks in a fast-paced environment.

What are nice to haves? Google Paid Search Ads Certification will be a plus. Experience in iGaming would be a major plus. Bing ads experience will be a plus. Experience with Value Based Bidding (tROAS) will be a major plus. Experience with Google Data Studio, Google Analytics and Tableau would be a plus. Experience with SA360 will be a plus. Experience with AI & Automation with Paid search will be considered an asset.

So what can you expect from ComeOn as a place of work? ComeOn offers a competitive and consistent benefits package for our team members. While some benefits vary by location due to local needs and regulations, many are available company-wide, and we’re proud to offer them to everyone: Fantastic quarterly or half-yearly team events, regular company events, a 250 euro One-time Hybrid Allowance to help you set up your home office (or equivalent in local currency), annual wellbeing allowance/gym membership (location dependent), 40 days ‘Work from Another Location’ (WFAL) entitlement to work from any other location around the world, and regular meals at the office.

At ComeOn, we have adapted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That’s totally fine with us! ComeOn is known for their inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It’s our curiosity that drives our innovative business forward and we work hard in a run together spirit and we always make sure to top it up by having fun! You will not regret picking ComeOn as your next place of work.

At ComeOn Group we value diversity and we take concrete action to ensure fairness in our recruitment process. We are committed to assess candidates on their merit without discriminating against any applicant for whatever reason that is protected by law. We truly value you, as you are.

Want to know more about us? Just visit our website or any of our social media channels to take a deep dive into our culture!