At a Glance
- Tasks: Lead brand strategy and mentor teams to optimise brand development.
- Company: Join ComeOn Group, a leading player in the iGaming market with a vibrant culture.
- Benefits: Enjoy competitive pay, hybrid work options, wellness allowances, and fun team events.
- Other info: Diverse workplace with excellent career growth and a focus on innovation.
- Why this job: Shape the future of exciting brands and make a real impact in a dynamic industry.
- Qualifications: 5+ years in brand strategy, strong analytical skills, and a collaborative mindset.
The predicted salary is between 36000 - 60000 £ per year.
ComeOn Group is a leading global player in the rapidly growing iGaming market, operating more than 20 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations.
As the Brand Strategist Lead, you will take a senior role in defining and steering the long-term strategic direction for our diverse portfolio of brands. You will act as a pivotal link between high-level company objectives and operational execution, ensuring our multi-brand strategy is robust, innovative, and consistently applied. This role requires a blend of visionary thinking and hands-on guidance, as you will mentor Brand and Country Managers to optimize brand development, highlight emerging opportunities, and navigate market challenges. Beyond consumer brands, you will lead the governance of the company's internal brand strategy in close partnership with our HR teams to foster a unified corporate culture.
Responsibilities
- Strategic Leadership: Define and oversee the implementation of long-term brand strategies for all consumer brands, ensuring alignment with the global multi-brand framework.
- Market Intelligence Reporting: Lead the measurement, analysis, and dissemination of reports regarding market share, demographics, and advertising impact to inform executive decision-making.
- Operational Governance: Govern the successful execution of brand strategies across the organization, maintaining a healthy and high-performing brand portfolio.
- Expert Consultation: Act as the primary senior operative support for Brand Managers, providing expert guidance on critical decisions that impact brand image and equity.
- Corporate Brand Stewardship: Lead the governance and measurement of the company's internal brand strategy, working strategically with PX and HR teams.
- Performance Tracking: Analyse and share deep-dive insights into the long-term development of brands with Heads of Countries and other key stakeholders.
About You
The Essentials
- Experience: Significant experience (ideally 5+ years) in brand communication and strategy.
- Analytical Rigor: Advanced analytical skills with the ability to translate complex data (market share, demographics) into actionable brand insights.
- Strategic Mindset: A high-level understanding of brand positioning within a competitive, fast-paced global market.
- Technical Proficiency: Strong knowledge of Excel and data visualization tools for reporting.
- Soft Skills: You are a passionate, collaborative leader with a solution-oriented mindset who excels at influencing stakeholders at all levels.
Nice to Haves
- Experience in the iGaming industry or another highly regulated digital sector.
- Proven track record in managing or mentoring junior strategists or cross-functional teams.
- Advanced understanding of performance-led design and how it intersects with brand identity.
So what can you expect from ComeOn as a place of work?
ComeOn offers a competitive and consistent benefits package for our team members. While some benefits vary by location due to local needs and regulations, many are available company-wide:
- Fantastic quarterly or half-yearly team events.
- Regular company events.
- A 250 euro One-time Hybrid Allowance to help you set up your home office (or equivalent in local currency).
- Annual wellbeing allowance/gym membership (location dependent).
- 40 days 'Work from Another Location' (WFAL) entitlement to work from any other location around the world.
- Regular Meals at the office.
At ComeOn, we have adapted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That's totally fine with us. ComeOn is known for their inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It's our curiosity that drives our innovative business forward and we work hard in a run together spirit and we always make sure to top it up by having fun. You will not regret picking ComeOn as your next place of work.
At ComeOn Group we value diversity and we take concrete action to ensure fairness in our recruitment process. We are committed to assess candidates on their merit without discriminating against any applicant for whatever reason that is protected by law. We truly value you, as you are.
Want to know more about us? Just visit our website or any of our social media channels to take a deep dive into our culture.
Brand Strategist Lead in England employer: ComeOn Group
ComeOn Group is an exceptional employer that fosters a vibrant and inclusive work culture, offering a competitive benefits package including a hybrid work model, generous annual leave, and wellness allowances. With a strong focus on employee growth and collaboration, team members are encouraged to innovate and thrive in a supportive environment, making it an ideal place for those seeking meaningful and rewarding careers in the dynamic iGaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategist Lead in England
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry, especially those at ComeOn Group. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your brand strategy successes. This will give you an edge during interviews and show you're the real deal.
✨Tip Number 3
Be ready to discuss trends! Stay updated on the latest in the iGaming market and be prepared to share your insights. It shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the ComeOn family.
We think you need these skills to ace Brand Strategist Lead in England
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Strategist Lead role. Highlight your relevant experience in brand communication and strategy, and show us how you can align with our multi-brand framework.
Show Off Your Analytical Skills:We love data-driven insights! When writing your application, include examples of how you've used analytical skills to inform brand strategies or decision-making. This will help us see your strategic mindset in action.
Be Authentic:Let your personality shine through in your application. We’re looking for passionate, collaborative leaders, so don’t be afraid to share your unique approach to brand strategy and how you’ve influenced stakeholders in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get a feel for our culture while you’re at it!
How to prepare for a job interview at ComeOn Group
✨Know Your Brands Inside Out
Before the interview, dive deep into ComeOn Group's portfolio of brands. Understand their unique selling points, target demographics, and market positioning. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their brand strategies.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to inform brand strategies in the past. Bring examples of market intelligence reports you've created or insights you've derived from complex data sets. This will demonstrate your analytical rigor and ability to translate data into actionable strategies.
✨Demonstrate Leadership Experience
As a Brand Strategist Lead, you'll be expected to mentor others. Share specific instances where you've successfully led teams or influenced stakeholders. Highlight your collaborative approach and how you've navigated challenges in previous roles to showcase your leadership style.
✨Align with Company Culture
Familiarise yourself with ComeOn's values and culture. Be ready to discuss how your personal values align with theirs, especially regarding innovation and teamwork. Showing that you're a good cultural fit can set you apart from other candidates.
