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- Tasks: Lead brand strategy and mentor teams to optimise brand development.
- Company: Join ComeOn Group, a leading player in the iGaming market with a vibrant culture.
- Benefits: Enjoy flexible work options, wellness allowances, and exciting team events.
- Why this job: Shape the future of diverse brands and make a real impact in a dynamic industry.
- Qualifications: 5+ years in brand strategy, strong analytical skills, and a collaborative mindset.
- Other info: Work in a hybrid model with opportunities for global experiences.
The predicted salary is between 36000 - 60000 £ per year.
ComeOn Group is a leading global player in the iGaming market. Founded in 2008, ComeOn Group launched its first online brand in 2010 and operates more than 20 brands on its proprietary platform, providing a secure, innovative and entertainment-led player experience across casino and sports betting. The group has over 500 employees across 7 main locations.
As the Brand Strategist Lead, you will take a senior role in defining and steering the long-term strategic direction for our diverse portfolio of brands. You will act as a pivotal link between high-level company objectives and operational execution, ensuring our multi-brand strategy is robust, innovative, and consistently applied. This role requires a blend of visionary thinking and hands-on guidance, as you will mentor Brand and Country Managers to optimize brand development, highlight emerging opportunities, and navigate market challenges. Beyond consumer brands, you will lead the governance of the company's internal brand strategy in close partnership with our HR teams to foster a unified corporate culture.
Responsibilities
- Strategic Leadership: Define and oversee the implementation of long-term brand strategies for all consumer brands, ensuring alignment with the global multi-brand framework.
- Market Intelligence & Reporting: Lead the measurement, analysis, and dissemination of reports regarding market share, demographics, and advertising impact to inform executive decision-making.
- Operational Governance: Govern the successful execution of brand strategies across the organization, maintaining a healthy and high-performing brand portfolio.
- Expert Consultation: Act as the primary senior operative support for Brand Managers, providing expert guidance on critical decisions that impact brand image and equity.
- Corporate Brand Stewardship: Lead the governance and measurement of the company's internal brand strategy, working strategically with PX and HR teams.
- Performance Tracking: Analyse and share deep-dive insights into the long-term development of brands with Heads of Countries and other key stakeholders.
Qualifications
- Experience: Significant experience (ideally 5+ years) in brand communication and strategy.
- Analytical Rigor: Advanced analytical skills with the ability to translate complex data (market share, demographics) into actionable brand insights.
- Strategic Mindset: A high-level understanding of brand positioning within a competitive, fast-paced global market.
- Technical Proficiency: Strong knowledge of Excel and data visualization tools for reporting.
- Soft Skills: A passionate, collaborative leader with a solution-oriented mindset who excels at influencing stakeholders at all levels.
- Nice to Have: Experience in the iGaming industry or another highly regulated digital sector; proven track record in mentoring junior strategists or cross-functional teams; advanced understanding of performance-led design and its intersection with brand identity.
Benefits
- Fantastic quarterly or half-yearly team events.
- Regular company events.
- A 250 euro One-time Hybrid Allowance to help set up your home office.
- Annual wellbeing allowance / gym membership (location dependent).
- 40 days “Work from Another Location” (WFAL) entitlement to work from any other location around the world.
- Regular Meals at the office.
At ComeOn, we offer a Hybrid Work model allowing employees to pick their workstation for the day. We are committed to diversity and to fair recruitment practices. For more about us, visit our website www.comeon-group.com or follow our social media channels to learn about our culture.
Brand Strategist Lead employer: ComeOn Group
Contact Detail:
ComeOn Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategist Lead
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry, especially those who work at ComeOn Group. A friendly chat can open doors and give you insights that might just land you that Brand Strategist Lead role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your brand strategy successes. When you get the chance to chat with hiring managers, share these examples to demonstrate your analytical prowess and strategic mindset.
✨Tip Number 3
Stay updated on market trends! Keep an eye on the latest developments in the iGaming sector. Being able to discuss current trends and how they impact brand strategies will show you're not just a candidate, but a thought leader.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the ComeOn Group family. Don’t miss out!
We think you need these skills to ace Brand Strategist Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Strategist Lead role. Highlight your experience in brand communication and strategy, and show us how your skills align with our multi-brand framework.
Showcase Your Analytical Skills: We love data-driven insights! Include examples of how you've used market intelligence and analytics in your previous roles. This will demonstrate your ability to translate complex data into actionable strategies.
Be Authentic: Let your personality shine through in your application. We’re looking for a passionate, collaborative leader, so don’t be afraid to share your unique approach to brand strategy and team leadership.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at ComeOn Group
✨Know Your Brands Inside Out
Before the interview, dive deep into ComeOn Group's portfolio of brands. Understand their unique selling points, target demographics, and market positioning. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their brand strategies.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive brand strategy in your previous roles. Bring examples of reports or analyses you've conducted that led to actionable insights. Being able to demonstrate your analytical rigor will resonate well with the strategic nature of the Brand Strategist Lead role.
✨Emphasise Your Leadership Experience
As a senior role, they’ll be looking for someone who can mentor and guide others. Be ready to share specific instances where you've successfully led teams or influenced stakeholders. Highlight your collaborative approach and how you’ve fostered a positive team culture in past positions.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in brand strategy and how you navigated them. Practising these responses will help you convey your strategic mindset and solution-oriented approach effectively.
