Sales Administrator in Harrogate

Who We Are: WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years! Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

What You’ll Do: As an EMEA Sales Administrator and Analyst, you will play a vital role in supporting the EMEA Sales Team in driving business growth across the region. Reporting directly to the Director of Sales, International Markets, this position serves as a key operational link between customers and the Sales/Marketing teams. You will provide essential administrative and analytical support, ensuring smooth coordination of sales and marketing initiatives. In addition, you will deliver timely reporting and data-driven insights to the Director of Sales and the wider EMEA Sales Team, contributing to effective decision-making and overall business expansion.

Key Responsibilities:

• Sales Reporting & Analysis: Prepare accurate monthly sales reports by collecting and consolidating data from retailers and distributors. Build reports into internal tools, create visual dashboards to highlight key insights, and deliver concise summaries to the Leadership Team. Conduct in-depth analysis of declining distributor performance, providing solution-oriented recommendations. Review international distributor orders, including rejections and potential cancellations, and identify solutions to optimize revenue. Provide administrative support to the Director of International Markets on global accounts (e.g., Lidl and Tier 1 distributor markets). Track and update monthly Sales and Marketing budgets.
• Category & Trade Marketing Support: Partner with the Trade Marketing Team to analyze category performance across Tier 1 and Tier 2 accounts, highlighting gaps versus overall distributor performance. Maintain and update distribution grids, working closely with the Category Team to address gaps and opportunities. Manage KPIs including stock levels, forecast accuracy, and commercial performance. Identify opportunities to improve distributor sales, margins, and overall contribution.
• Distributor & Account Management: Maintain consistent follow-up with key distributors and oversee smaller Tier 3 accounts remotely to achieve revenue targets and maximize brand potential. Prepare and distribute new product line information to distributors. Support sales presentations, product demonstrations, and other sales-related activities to strengthen distributor engagement and drive growth. Communicate key messages, marketing updates, and product changes clearly to distributors, ensuring consistent alignment with brand strategy. Coordinate requests from the Sales Team and distributors to ensure timely, high-quality support. Lead competitor pricing audits across EMEA markets; maintain up-to-date price lists and implement pricing strategies. Update forecast files, order forms, and distributor trackers (sales, marketing, and claims) with regular accuracy checks.
• Forecasting & Planning: Collaborate with the Demand Planning Manager to validate and update distributor forecasts in the system, challenging assumptions where necessary. Prepare numbers and manage internal inputs for Pre-S&OP meetings, actively participate, and ensure follow-up actions are completed. Support EU retail teams with deep dive forecasting and revisions as needed. Prepare materials for monthly International Market meetings.
• Business Development & Research: Continuously update the Pan-European opportunities file. Support the Sales Director and Account Managers with desk research to identify new markets and distributors, keeping the leads file current. Assist with onboarding new distributor partnerships, ensuring all account forms, forecast files, and administration are completed.
• Other Support Activities: Assist with EU retailer reporting requirements. Prepare and analyze NPD forecasts, track uptake, and recommend resells where necessary. Support the planning and execution of events, including the annual Distributor Conference and Cologne Trade Fair. Manage ad hoc administrative requests from distributors. Perform other duties as assigned.

Bring It!

• Strong analytical skills with proven ability to interpret data and derive actionable insights.
• Demonstrated experience in leveraging AI tools in day-to-day tasks.
• Advanced proficiency in Microsoft Excel (pivot tables, formulas, data visualization).
• Solid commercial acumen and business awareness.
• Track record of using analytics to identify opportunities and drive business improvements across multiple channels.
• Experience working in international markets preferred, though not essential.
• Fluency in written and spoken English; additional EU languages highly desirable.
• Excellent organizational, analytical, and written communication skills.
• High attention to detail and accuracy.
• Entrepreneurial mindset with strong initiative and drive.
• Ability to manage multiple priorities effectively under tight deadlines.
• Willingness to travel occasionally to key markets across EMEA.

Salary: £25,000-£27,000

We Got You Covered! As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes employer paid supplemental health coverage, generous employer-matched pension contribution, and paid time off, among other key benefits. Munchkin’s total rewards are top of market and include competitive salary, discretionary bonus, and opportunities to earn equity. We focus on supporting employee development and growth. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. We offer work-life balance benefits such as paid maternity and paternity leave, hybrid work schedules, and annual weeklong global office closures giving our people a chance to recharge!

Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.