At a Glance
- Tasks: Create media plans and optimise video inventory for maximum revenue.
- Company: Join FreeWheel, a Comcast company, leading in global video advertising technology.
- Benefits: Competitive pay, bonuses, and comprehensive benefits tailored to your needs.
- Other info: Collaborative culture with opportunities for growth and exposure to global challenges.
- Why this job: Be at the forefront of ad tech, driving impactful strategies across diverse markets.
- Qualifications: Experience in programmatic video and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
As a Yield Planner, you will be at the intersection of data-driven strategy and commercial execution. This role is critical in ensuring that our global video inventory is utilized efficiently to drive maximum revenue for our publishers while meeting the specific needs of our demand partners. You will act as the strategic link between our Sales and Supply teams, turning complex data into actionable media plans and optimization strategies.
Key Responsibilities
- Media Planning & Sales Support: Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs). You will ensure that proposed campaigns are feasible, profitable, and aligned with available video inventory.
- Revenue & Margin Optimization: Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange). You will implement pricing floors and throttling strategies to maximize yield and safeguard margins.
- Reporting & Business Intelligence: Build and maintain automated dashboards using Looker and Excel. You will conduct deep-dive analyses on KPIs such as Fill Rate and eCPM (effective Cost Per Mille) to identify growth opportunities.
- Cross-Functional Projects: Contribute to a variety of projects that touch upon numerous disciplines and technical specificities. This role offers the opportunity to engage with various facets of the business, allowing you to adapt strategies and solve unique challenges across diverse departments and markets.
The Desired Profile
- Programmatic Expertise: A solid understanding of the programmatic video landscape, including header bidding, and the mechanics of an SSP.
- Analytical Rigor: Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling) and experience with Business Intelligence tools, specifically Looker.
- Strategic Mindset: The ability to translate raw data into clear, commercial narratives for the Sales team.
- Communication: Excellent written and verbal communication skills in English are mandatory, as you will collaborate with teams across multiple countries daily.
- Detail-Oriented: A methodical approach to troubleshooting delivery issues and optimizing complex auction environments.
Why Join Our Team?
We value transparency, agility, and data-backed decision-making. Our team operates on the principle that every data point tells a story about our business health. Joining us means:
- Working at the forefront of global video advertising technology.
- A collaborative environment where the Yield team is viewed as a strategic partner, not just a support function.
- The chance to manage a global footprint of inventory, providing exposure to diverse markets and ad tech challenges.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
Yield Planner in London employer: Comcast
At FreeWheel, a Comcast company, we pride ourselves on being an exceptional employer that champions transparency, agility, and data-driven decision-making. As a Yield Planner, you will thrive in a collaborative environment where your insights directly influence global video advertising strategies, while enjoying best-in-class benefits tailored to support your physical, financial, and emotional well-being. With opportunities for professional growth and exposure to diverse markets, joining our team means being at the forefront of innovation in the ad tech landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Yield Planner in London
✨Tip Number 1
Get to know the company inside out! Research FreeWheel's ad platforms, their approach to video inventory, and how they optimise revenue. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to media planning and data analysis. Think about how you can demonstrate your analytical skills and strategic mindset using real-life examples from your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at FreeWheel.
We think you need these skills to ace Yield Planner in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Yield Planner role. Highlight your experience with media planning, data analysis, and any programmatic expertise you have. We want to see how your skills align with what we're looking for!
Show Off Your Analytical Skills:Since this role is all about data-driven strategy, don’t shy away from showcasing your analytical prowess. Mention specific tools like Excel and Looker that you've used, and give examples of how you've turned data into actionable insights in past roles.
Communicate Clearly:Your written communication skills are key! Make sure your application is clear, concise, and free of jargon. We appreciate a straightforward approach that reflects your ability to convey complex information simply, just like you would in the role.
Apply Through Our Website:We encourage you to apply directly through our careers site. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Comcast
✨Know Your Data
As a Yield Planner, you'll be dealing with a lot of data. Make sure you brush up on your analytical skills, especially in Excel and Looker. Be prepared to discuss how you've used data to drive decisions in past roles.
✨Understand the Programmatic Landscape
Familiarise yourself with programmatic video advertising, including concepts like header bidding and SSP mechanics. Being able to speak confidently about these topics will show that you're ready to hit the ground running.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to media planning and revenue optimisation. Think through some scenarios beforehand and be ready to explain your thought process clearly.
✨Showcase Your Communication Skills
Since you'll be collaborating with teams across different countries, it's crucial to demonstrate your communication abilities. Practice articulating complex ideas simply and effectively, as this will be key in your role.
