At a Glance
- Tasks: Build strategic relationships with advertisers and drive engagement in media planning.
- Company: Join FreeWheel, a Comcast company, leading the ad tech revolution.
- Benefits: Comprehensive benefits package tailored to support your needs.
- Other info: Dynamic role with opportunities for growth and influence in the industry.
- Why this job: Shape the future of advertising while working with top brands globally.
- Qualifications: 8-12 years in media or advertising with strong relationship-building skills.
The predicted salary is between 63000 - 77000 £ per year.
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
As advertisers continue to bring media planning, audience strategy, data, measurement and activation capabilities in-house, Comcast Advertising has a significant opportunity to strengthen direct relationships with these decision-makers. The Global Client Development Partnerships, Advertiser In-Housing role will be responsible for building strategic relationships with advertiser-side marketing, media, audience and activation teams, helping position Comcast Advertising earlier in the planning cycle and creating future commercial opportunities across Comcast Advertising, NBCUniversal and Sky. This role sits at the intersection of advertiser engagement, industry education and commercial growth.
Key Responsibilities
- Strategic Advertiser Engagement
- Build relationships with marketing, media, audience, data and activation teams within priority advertisers.
- Develop engagement strategies across key advertiser accounts and industry sectors.
- Lead consultative discussions around premium video, CTV, audience targeting, media effectiveness and measurement.
- Position Comcast Advertising as a trusted strategic partner.
- Advertiser Education Demand Creation
- Increase advertiser understanding of Comcast Advertising's products, capabilities and solutions.
- Create engagement opportunities through executive briefings, workshops and innovation sessions.
- Introduce Comcast Advertising earlier into advertiser planning and decision-making processes.
- Create future demand that translates into commercial opportunities.
- Commercial Growth Market Development
- Partner with Agency, Sales and Commercial teams to unlock new growth opportunities.
- Build relationships that drive measurable pipeline influence and commercial impact.
- Help advertisers connect business objectives with Comcast Advertising's premium media and technology solutions.
- Identify emerging advertiser needs that inform future strategy.
- Cross-Functional Collaboration
- Act as the voice of the advertiser internally.
- Partner with Product, Marketing, Measurement and Insights teams.
- Provide insight into advertiser priorities, challenges and evolving in-housing strategies.
Success Measures
- Growth in senior advertiser relationships.
- Increased engagement with in-house marketing and media teams.
- Pipeline influence and commercial impact.
- Advertiser adoption of Comcast Advertising solutions.
- Executive engagement and strategic access.
- Long-term advertiser growth and retention.
Candidate Profile
- Have 8-12+ years' experience across media, advertising, ad tech, marketing, agency or consulting environments.
- Have experience working directly with advertiser-side marketing and media teams.
- Understand the increasing trend towards advertiser in-housing and changing media operating models.
- Be comfortable engaging CMOs, Marketing Directors, Media Directors, Insights Leads and Digital Transformation teams.
- Demonstrate strong consultative selling, partnership and relationship-building capabilities.
- Have a strong understanding of premium video, CTV, audience activation, measurement and data-driven marketing.
- Be highly credible and influential with senior brand stakeholders.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.
Education
Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Location: Great Britain - London, 1 St Giles High St
Type: Full time
Director, Advertiser Partnerships & Strategy employer: Comcast
At FreeWheel, a Comcast company, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and satisfaction. As an Account Manager in our vibrant office, you'll benefit from comprehensive training, competitive compensation, and a robust benefits package designed to support your well-being. Join us in a fast-paced environment where innovation thrives, and your contributions directly impact the future of advertising technology.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Advertiser Partnerships & Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Comcast and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Comcast are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Comcast on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Comcast. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Advertiser Partnerships & Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Comcast. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Comcast:Show us that you’ve done your homework! In your application, briefly mention what you admire about Comcast’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Comcast
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Comcast will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Comcast, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
