Senior Communications Specialist

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we are making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

Responsible for the creative development and implementation of marketing Communications & PR materials for the Company's products and services. Guides conceptual development of campaigns and initiatives. Collaborates with key stakeholders to create materials to market new product launches and acquisitions. Assists in the development and execution of all aspects of media plans. Works collaboratively with or oversees outside resources such as publishers or agencies to produce effective and market-leading communications. Has in-depth experience, knowledge and skills in own discipline. Usually determines needs to be a self-starter and manage own work priorities. Acts as a resource for colleagues with less experience.

Core Responsibilities

• Supports the International Communications lead with implementing a targeted regionalised PR strategy, understanding each market's needs and requirements.
• Coordinates and assists in the design and copywriting of multiple, global marketing Communications & PR materials including but not limited to; direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising, press releases, media alerts, internal communications, case studies, thought leadership, speaking opportunities and award submissions.
• Supports the International Marketing team with adapting web content, research, social media copy, and speaking opportunities to align with key messaging and initiatives.
• Has a 360 approach to PR - implementing a comprehensive content strategy that encompasses all touchpoints and utilises various channels to reach our target audiences.
• Responsible for media monitoring and industry analysis to provide in-depth insights that steer our targeted PR strategy.
• Maintains the Company's brand identity standards and ensures ongoing brand awareness and consistency in all creative materials.
• Works with internal resources to determine best targeting practices for various advertising tactics.
• Oversees marketing library which includes marketing plans, collateral, creatives and promotional materials.
• Oversees work of outside vendors, including multiple PR agencies, to assure timely and accurate project completion.
• Assists in the development and implementation of internal Marketing Communications plans.
• Conducts research for implementation of media plans.
• Creates media schedules and manages copy rotation.
• Monitors budget for campaigns.
• Coordinates multiple priorities while meeting simultaneous deadlines.
• Follows through to ensure that deadlines are met and deliverables meet specifications.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Willingness to travel to support spokespeople at international events.
• Other duties and responsibilities as assigned.

Opportunity to work with global communications professionals - specialising in external, internal & strategic communications.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years