At a Glance
- Tasks: Create media plans and optimise revenue for global video inventory.
- Company: Join FreeWheel, a leading player in global video advertising technology.
- Benefits: Competitive pay, bonuses, and comprehensive benefits tailored to your needs.
- Other info: Opportunity for career growth and exposure to diverse markets.
- Why this job: Be at the forefront of ad tech, driving real impact in a collaborative environment.
- Qualifications: 5-7 years in yield management or related fields; strong analytical and communication skills.
The predicted salary is between 59400 - 72600 £ per year.
As a Senior Yield Planner, you will be at the intersection of data-driven strategy and commercial execution.
This role is critical in ensuring that our global video inventory is utilized efficiently to drive maximum revenue for our publishers while meeting the specific needs of our demand partners.
You will act as the strategic link between our Sales and Supply teams, turning complex data into actionable media plans and optimization strategies.
- Media Planning & Sales
Support: Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs).
You will ensure that proposed campaigns are feasible, profitable, and aligned with available video inventory.
- Revenue & Margin
Optimization: Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange).
You will implement pricing floors and throttling strategies to maximize yield and safeguard margins.
- Reporting & Business
Intelligence: Build and maintain automated dashboards using Looker and Excel.
You will conduct deep-dive analyses on KPIs such as Fill Rate and e CPM (effective Cost Per Mille) to identify growth opportunities.
- Cross-Functional
Projects: Contribute to a variety of projects that touch upon numerous disciplines and technical specificities.
This role offers the opportunity to engage with various facets of the business, allowing you to adapt strategies and solve unique challenges across diverse departments and markets.
- Team
Support: Provide coaching and subject matter expertise to junior team members while contributing to process improvements and operational best practices.
We value transparency, agility, and data-backed decision-making.
Our team operates on the principle that every data point tells a story about our business health.
Joining us means
- Working at the forefront of global video advertising technology.
- A collaborative environment where the Yield team is viewed as a strategic partner, not just a support function.
- The chance to manage a global footprint of inventory, providing exposure to diverse markets and ad tech challenges.
- Programmatic Expertise: A solid understanding of the programmatic video landscape, including header bidding, and the mechanics of an SSP.
- Analytical Rigor: Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data modeling) and experience with Business Intelligence tools, specifically Looker.
- Strategic Mindset: The ability to translate raw data into clear, commercial narratives for the Sales team.
- Communication: Excellent written and verbal communication skills in English are mandatory, as you will collaborate with teams across multiple countries daily.
- Detail-Oriented: A methodical approach to troubleshooting delivery issues and optimizing complex auction environments.
- Industry Experience: Several years of hands-on experience in yield management, ad operations, media planning, or a related programmatic advertising role. Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience 5-7 Years
Free Wheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers.
Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels.
As a global company, we have offices in nine countries and can insert advertisements around the world.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.
Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.
Additionally, Comcast provides best-in-class Benefits to eligible employees.
We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.
That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the compensation and benefits summary ( on our careers site for more details.
Senior Yield Planner - FreeWheel in City of Westminster employer: Comcast Corporation
At FreeWheel, a Comcast company, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. As a Global Financial Operations & Compliance Leader, you will not only drive financial strategy but also benefit from our commitment to employee growth through continuous learning opportunities and a supportive environment. Located in a vibrant area, our team enjoys a balance of professional development and personal well-being, making FreeWheel an exceptional place to advance your career while contributing to meaningful financial governance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Yield Planner - FreeWheel in City of Westminster
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We think you need these skills to ace Senior Yield Planner - FreeWheel in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Comcast Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Comcast Corporation
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
